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Using Digital Channels with Precision: Mastering Multi-Channel ABM

Madison Logic

Enter multi-channel account-based marketing (ABM). Multi-channel ABM helps you meet buying committee members where they are with a persistent and cohesive experience. Because B2B buyers research solutions on various channels and their journey isn’t confined to one place.

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4 Best Practices for Successful Multi-Channel B2B Ad Campaigns

KoMarketing Associates

In this post, I’ll summarize best practices that you should always keep in mind when creating successful multi-channel B2B ad campaigns. The next step is to show them ads with content or offers that align with their stage in the funnel. Your audience and funnel stage will influence which advertising platform to use.

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Google’s cookie deprecation: An essential marketing playbook for the post-cookie era

Martech

Enhance engagement with zero-party data Maximize the collection of zero-party data at each customer interaction. Find your marketing sweet spot within the identity funnel Conduct a comprehensive assessment of your marketing initiatives to pinpoint where identity plays a pivotal role.

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Campaign Attribution Models

InsightSquared

Attribution modeling is a way to analyze which marketing channels are accredited with lead conversion. Now, that buyer of yours could have taken several turns and interacted with several different campaigns before purchasing your product. If you want full funnel analysis, this isn’t the model for you. And the cons? And the cons?

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Single-Touch Attribution: Mapping Marketing ROI Back to Content

Contently

With the complex marketing strategies most of us design today, models like “multi-touch” and “omni-touch” are crucial to genuinely mapping ROI to every piece of content in the buyer’s journey. For example, you may use social media, newsletters, blogs, and videos as top-of-funnel content.

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Approaching AI + GTM Through a Strategic Lens — Powering Your Perpetual Growth Engine vs. Applying AI to Perpetuate “Random Acts”

ANNUITAS

The core design principle for creating a Perpetual Growth Engine is to design GTM programmatic interactions that are two-way and adaptive. In other words, using AI to coordinate true multi-channel customer engagement that centers around the customer lifecycle. It is scaling this interaction across all customers and journeys.

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How Automation Can Help Scale Recruiting Efforts

Zoominfo

Automation creates an engaging, multi-touch candidate experience Recruiters strive to deliver an engaging and personalized candidate experience as fast as possible. Once candidates are identified, it’s not enough for recruiters to use just one or two channels to communicate. They should weave together a cohesive candidate experience.