PureB2B

MARCH 31, 2022

About six years ago, intent-based marketing data broke into the SaaS and B2B spaces and ultimately changed how marketers look at prospects. How Intent Data is Changing. Thankfully, there are tech companies looking to change the way intent data is perceived and delivered to their customers. Challenges with Lead Generation.

Intent Data 62

Intent Data Demand Generation Agencies Demand Generation Intent 62

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. While the two terms are somewhat synonymous, demand generation strategies span the entire funnel. Demand generation is programmatic.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

ANNUITAS

OCTOBER 31, 2023

In other words, using AI to coordinate true multi-channel customer engagement that centers around the customer lifecycle. ’ This is truly understanding where your buyer is in their journey, and delivering relevant information via the right channel, at the right moment in time.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Marketing AI Sales Management 130

Inbox Insight

NOVEMBER 17, 2020

Intent data can be used to drive B2B marketing efforts through a multi- or omni-channel strategy, giving you invaluable insight into what prospects are about to do next. It’s all about being in the right place, at the right time, offering the exact solutions that buyers are looking for; and intent signals help you do just that.

Demand Generation 98

Demand Generation Advertising Channels Multi-Channel Intent Data 98

Ledger Bennett

MAY 7, 2020

What someone meant when they talked about the funnel? Well, we’ve put together a complete guide for you to learn all about the two different types of funnels we utilize daily. What is a Marketing Funnel? The funnel leverages messaging, intent, and consumer mindsets to match with their creative assets.

Top of Funnel 52

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 52

Madison Logic

NOVEMBER 15, 2023

WATCH VIDEO The Challenge Effective account-based marketing is all about identifying the right accounts and buying committee personas, activating a unified multi-channel strategy, and measuring and optimizing your approach in real time.

Account Based Marketing 52

Account Based Marketing ABM Efficiency Allocation 52

chiefmartech

APRIL 5, 2017

DNN Corp invested in the martech space in 2016 to build our marketing technology stack around predictive analytics and multi-touch attribution to efficiently and effectively execute marketing activities. Today, we understand our target audience more deeply — where to reach them, what channels they use, and what content they consume.

Multi-Channel 43

Multi-Channel Lead Ranking Lead Scoring Marketing Attribution 43

Madison Logic

JUNE 28, 2023

Beyond offering a specialized deal to entice customers, this campaign involves a targeted, proactive, and comprehensive approach encompassing market analysis, value proposition development, messaging strategy, and implementation tactics delivered through a full-funnel, multi-channel strategy.

Ideal Customer Profiles 52

Ideal Customer Profiles Multi-Touch Attribution Campaigns Multi-Channel 52

Adobe Experience Cloud Blog

FEBRUARY 13, 2017

With the right solutions, you can integrate value selling tools on each channel of your multi-channel marketing environment–on landing pages and forms, in marketing programs, and throughout marketing activities. Get Conversions to the Middle of the Funnel. Closing the Deal at the Bottom of the Funnel.

Top of Funnel 132

Top of Funnel Lead Scoring Lead Ranking Budget Programs 132

Zoominfo

JANUARY 4, 2022

Trend #2: Intent-first, account-based targeting By now, most marketers are well acquainted with account-based marketing (ABM ). The most critical aspect of a successful ABM program is a very targeted account list of companies with intent to purchase, and last year represented a tipping point for intent data in marketing departments.

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

Terminus

FEBRUARY 9, 2023

Shortening sales cycles and boasting lower acquisition costs are things that every marketer wants to nail, and intent is the way to find in-market buyers before they enter the funnel. Combining our first- and third-party intent data allows teams to see exactly where they should be focusing their efforts. Click here to read more.

Intent Data 26

Intent Data Intent Bombora Multi-Channel 26

Terminus

FEBRUARY 9, 2023

Shortening sales cycles and boasting lower acquisition costs are things that every marketer wants to nail, and intent is the way to find in-market buyers before they enter the funnel. Combining our first- and third-party intent data allows teams to see exactly where they should be focusing their efforts. Click here to read more.

Intent Data 26

Intent Data Intent Bombora Multi-Channel 26

Zoominfo

OCTOBER 5, 2021

While the two terms are somewhat synonymous, demand generation strategies span the entire funnel. On the other hand, while it is aided by top-of-funnel awareness that demand generation drives, lead generation is the process of converting sales-ready prospects into qualified pipeline. You aren’t the only one to think so.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Marketing Engaged Lead: Prospect who interacts with a company via a marketing channel. Outbound Prospecting.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Outgrow

FEBRUARY 25, 2021

20 Effective Growth Hacking Strategies for the Growth Hacking Funnel. Sit tight as we uncover this term for you and offer some growth hacking strategies for each stage of the growth hacking funnel that has the potential to skyrocket your sales! Growth Hacking Funnel. The 2000s saw the budding internet culture.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Madison Logic

FEBRUARY 7, 2024

You must leverage your first- and third-party intent data to identify target audiences and personalize your content. Resolution #3: Implement a Full-Funnel Strategy More marketing leaders are recognizing the need for a cohesive link between their brand and demand activities.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Madison Logic

JULY 20, 2023

Today’s digital buyers increasingly rely on remote interactions and digital channels to make purchase decisions. Intent data helps marketers uncover in-market activity and the key topics decision-makers seek. Marketers must surround them with content and messaging through a multi-channel strategy to stay top-of-mind.

Buy 52

Buy Top of Funnel Account Based Marketing Multi-Channel 52

Madison Logic

DECEMBER 14, 2022

Company’s forward momentum continues with Leader ranking for Account-Based Advertising, Marketing Account Intelligence, and Buyer Intent Data Provider. Recognition includes Leader badges across three categories, including Account-Based Advertising, Marketing Account Intelligence, and Buyer Intent Data Provider.

Top of Funnel 52

Top of Funnel Peer-to-peer Enterprise Management Account Based Marketing 52

Madison Logic

DECEMBER 14, 2022

Company’s forward momentum continues with Leader ranking for Account-Based Advertising, Marketing Account Intelligence, and Buyer Intent Data Provider. Recognition includes Leader badges across three categories, including Account-Based Advertising, Marketing Account Intelligence, and Buyer Intent Data Provider.

Top of Funnel 52

Top of Funnel Peer-to-peer Enterprise Management Account Based Marketing 52

Madison Logic

AUGUST 9, 2023

To increase engagement and create more opportunities for sales, their marketing campaigns needed to target decision-makers and buying personas with more relevant and personalized content that would move them through the funnel faster. So, our salespeople can build a customized way to re-contact that individual.”

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Enterprise Management 52

Full Circle Insights

SEPTEMBER 12, 2022

Explore the benefits of ABM, learn how to measure and engage key accounts, and identify top intent providers to enhance your ABM strategy. ABM platforms for intent, advertising, and measurement. ABM works to engage with prospects and usher them down the funnel, but only if you have goals in mind. ABM Intent Platforms.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Martech

JANUARY 30, 2024

Here are the breakpoints that initially worried him: Attribution models (first and multi-touch in our case). More thoughtfulness in the way that you market and educate the world, and using creative ways to get in front of the audience versus trying to force them into your funnel.” Marketing reports in our business insights tool.

Paid Search Agency 118

Paid Search Agency Marketing Attribution Top of Funnel Companies 118

DemandBase

AUGUST 21, 2020

Intent is the new lead. Forget about top-of-funnel leads and start using stronger intent signals (e.g., Instead of waiting for form fill leads that don’t convert, Sales and Marketing can work together to focus on intent signals that surface key target accounts. Intent is simply a game-changer for B2B go-to-market.

Top of Funnel 116

Top of Funnel B2B Sales B2B Marketing DemandBase 116

Sprout Social

JULY 25, 2023

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. The mid and mid-bottom funnel is centered toward converting these new visitors into qualified leads and quantifying the amount of purchase intent in your funnel. Which social accounts give me maximum website engagement?

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Madison Logic

AUGUST 2, 2023

It involves an engagement strategy that delivers content and messaging that speaks to the buyer’s specific and individual pain points at each stage of the funnel.  Next, activate a multi-channel ABM strategy that surrounds them with personalized content and messaging in the places they spend the most time, not just on one channel.

Account Based Marketing 52

Account Based Marketing Personalization Multi-Channel Top of Funnel 52

Madison Logic

JUNE 6, 2023

” Marketers should use a demand capture strategy onward when buyers know that they have a problem and look for a solution with the intent to buy. Demand capture can be considered in the buying journey’s mid to lower funnel. B2B marketers need campaigns that move both in-market and out-of-market buyers through the funnel.

Demand 52

Demand Top of Funnel Enterprise Management Work Management 52

Only B2B

NOVEMBER 15, 2021

Multi-channel lead nurturing is the most effective strategy to engage not just a larger number of individuals, but also the high-quality MQLs who will redirect into clients. Multi-channel lead nurturing entails pairing a specific lead with the appropriate material, delivered via the appropriate platform, at the appropriate time.

Lead Ranking 118

Lead Ranking Marketing Qualified Leads MQL Work Management 118

Madison Logic

SEPTEMBER 21, 2023

When used as part of a comprehensive data-driven, multi-channel account-based marketing (ABM) strategy, display ads are critical in reinforcing key messaging and delivering content to target accounts. Following are best practices for account-based display advertising to make it a crucial part of your multi-channel strategy.

Display 52

Display Advertising Channels Account Based Marketing Advertisements 52

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Stages of Lead Qualification Marketing Engaged Lead: Prospect who interacts with a company via a marketing channel.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

SalesIntel

FEBRUARY 20, 2023

Mike focused on creating 5 paths his go-to-market teams use to get them aligned and confident in their work using firmographics, technographics, and buyer intent intelligence. Then we give you the actionable data that includes firmographics, company technographics , contact data for people, intent data, and more.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

Lake One

OCTOBER 13, 2023

Using their existing CRMs and professional social media sites, they could deploy program-specific solutions to their accounts at every stage in the funnel. Multi-Channel Outreach: Personalized content wouldn’t affect their customer base if it weren’t delivered in the proper context and method that is valuable to the customer.

Account Based Marketing 75

Account Based Marketing Case Study Case Studies Studies 75

Aberdeen

JANUARY 22, 2019

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space. EverString. Lattice (Lattice Engines).

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

Outbrain

OCTOBER 13, 2022

Every marketer knows that finding new customers today is a multi-step process. It requires several touchpoints and channels, each an opportunity to connect and interact with potential audiences, warming them up until the point of conversion. Top of Funnel: Brand Awareness. Mid Funnel: Customer Engagement. The results?

Top of Funnel 29

Top of Funnel Funnel Advertising Advertising Agencies Advertising Funnels 29

Madison Logic

NOVEMBER 30, 2023

Balancing Brand-to-Demand with a Full-Funnel ABM Strategy Connecting with buyers through problem-awareness content creates brand affinity and positions you as a voice of knowledge and a source they can trust when they’re ready to seek a solution.

Demand 52

Demand Brand Identity Branding Work Management 52

SalesIntel

FEBRUARY 20, 2023

Mike focused on creating 5 paths his go-to-market teams use to get them aligned and confident in their work using firmographics, technographics, and buyer intent intelligence. Then we give you the actionable data that includes firmographics, company technographics , contact data for people, intent data, and more.

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

SalesIntel

AUGUST 11, 2023

Enter intent data and VisitorIntel —a duo that takes your targeted lists and transforms them into a machine for harvesting buyer demand. Master the Art of Multi-Channel Engagement The lead generation mantra of “don’t put all your eggs in one basket” couldn’t be more important.

Sales Qualified Leads 40

Sales Qualified Leads High Quality Lead Allocation Lead Scoring 40

LeanData

JUNE 15, 2022

For those of you who have yet to have had the pleasure, simply stated, lead leakage is the progressive and cumulative loss of leads as they progress through the sales funnel. The sales funnel for almost every company is shaped, indeed, like a funnel, or a cone, with its sides tapered closer together down the length of the funnel.

Lead Management 97

Lead Management Sales Qualified Leads Work Management Marketing Management 97