LeanData

JULY 2, 2020

A lack of accurate data, not knowing your ROI and guessing on your budget leads to uninformed decisions, stunted growth, and money blindly thrown away on marketing and sales. But, thanks to our golden age of technology and transparency, we now have a solution for strategic business growth: marketing attribution.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Lead Ranking Work Management 52

Ledger Bennett

MAY 7, 2020

What someone meant when they talked about the funnel? Well, we’ve put together a complete guide for you to learn all about the two different types of funnels we utilize daily. What is a Marketing Funnel? The funnel leverages messaging, intent, and consumer mindsets to match with their creative assets.

Top of Funnel 52

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 52

MKT1

JANUARY 11, 2024

Personalized content at scale - Create relevant content for a specific person, company, funnel stage, and/or channel at scale. Clay helps B2B GTM teams (primarily growth marketers & Marketing/rev-ops teams) enrich their data and use it to automate highly targeted outbound at scale. Who is it for? What is it?

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Hubspot

JANUARY 27, 2020

Nigel Stevens, founder of Organic Growth Marketing , encourages an embrace of failure internally and externally: "Whenever I only hear of 'wins' for a while, I start to get nervous. Data attribution modeling is still a large digital marketing challenge today. In companies like this, the messenger is ritualistically shot.

Multi-Touch Attribution 98

Multi-Touch Attribution Lead Ranking Case Studies Case Study 98

B2B Marketing Analytics

OCTOBER 20, 2019

Given the growing scrutiny around marketing budgets and the asks across the c-suite for ROI from the marketing spend , these analytics powered optimization process is critical to keep fueling the demand generation engine and at the same time delivering the ROI for growth marketing.

Planning 40

Planning Marketing Budget Creation Marketing Plans Analytics 40

B2B Digital Marketer

APRIL 29, 2021

Growth marketing is all about using technology and experimentation to develop a marketing strategy that is tailored-fit to the right audience. With the abundance of tools and information today, growth marketing has become the new way of doing marketing. But what exactly is growth marketing?

Marketing AI 52

Marketing AI Planning Growth Marketing Marketing Plans 52

MKT1

DECEMBER 12, 2023

The goal is teach you how to run campaigns that drive meaningful—or even step-change—growth. This is part 3 of 3 of my growth marketing strategy series. Reading the first two newsletters first will be helpful, but here’s a quick summary: Part 1: How to build your growth marketing strategy.

Campaigns 111

Campaigns Effectiveness Top of Funnel Marketing Analytics Tools 111

accelerate agency

MAY 24, 2023

You can use the learnings from these reports to establish the effectiveness of your conversion funnels and where they might need improving. If you want to create meaningful, valuable content that’s going to keep people on your site, get in touch with us here at accelerate agency. If not, why not?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Convert

SEPTEMBER 16, 2022

If you’re a Shopify (or any ecommerce) store owner, Andra’s LinkedIn posts will feed you a consistent inspiration to make your sales funnel run more efficiently. But he also highlights the overwhelm that may creep in when you are trying to master a multi-disciplinary beast like experimentation. He talks about the insights.

Linkedin 52

Linkedin Optimization Demand Generation Agencies Copywriting 52

Outgrow

MAY 17, 2022

About our guest: Phil Gamache has been a Demand-Gen Manager, a Marketing Automation Manager, a Marketing Director, a Marketing Technology Instructor, a Marketing Ops Manager and a Director of Growth Marketing. He currently works at Automattic, the company behind WordPress.com.

Paid Search Agency 52

Paid Search Agency Automation A/B testing Lead Ranking 52

Kevin Indig

FEBRUARY 27, 2023

The majority of companies can’t operate on a Growth OS like Facebook because they don’t have enough users or customers to generate enough data. They’re doing Marketing, not Growth. Quant models vs. qualitative data I’ve yet to see a good attribution model for SEO for a company with a sales funnel.

Multi-Touch Attribution 65

Multi-Touch Attribution SEO Lead Ranking Top of Funnel 65

accelerate agency

MAY 24, 2021

To create meaningful, valuable content it may be worth getting in touch with us here at Accelerate Agency. We can help with content marketing, generating SEO-focused content targeting the right audience at the right time. . You can also measure the full effect of SEO, with assisted conversions in the Multi-Channel funnel report.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Engagio

OCTOBER 13, 2020

As I like to say, Marketing evolved from being the department that throws parties and prints color brochures to becoming a real driver of pipeline and revenue. Marketing was the “owner” of email, controlling the keys to customer communication. This was exciting, and really helped Marketing build credibility and respect.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Kevin Indig

JUNE 26, 2023

This expert guide features input from: Travis Bernard , VP CRO @ Graphite Chris Nolan , former Head of Growth @ ShipBob Joshua Kim , Growth Marketing Lead @ Notion (Thank you all so much for making this piece truly special!) “ At Notion, CRO has been a meaningful program for driving top of funnel growth for our business.

Conversion Rate 91

Conversion Rate Optimization Conversion Marketing Analytics Tools 91

accelerate agency

FEBRUARY 12, 2023

That will improve the results of your email marketing. The high-quality content you produce as part of your SEO efforts, too, can be multi-functional. A great blog post is something your digital marketing team can share with your social media followers. You’re likely familiar with the concept of a marketing funnel.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Engagio

OCTOBER 1, 2019

As I like to say, Marketing evolved from being the department that throws parties and prints color brochures to becoming a real driver of pipeline and revenue. Marketing was the “owner” of email, controlling the keys to customer communication. This was exciting, and really helped Marketing build credibility and respect.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

Rev

AUGUST 9, 2023

Growth marketing is a multi-pronged approach to scaling profits, gaining an edge in a competitive market and driving tangible results with minimal effort. It’s become a respected and core marketing function because of its ability to open opportunities that create massive lift—with minimal effort. Here we go.

Ideal Customer Profiles 78

Ideal Customer Profiles Growth Marketing Paid Search Agency Top of Funnel 78

accelerate agency

JANUARY 10, 2021

How the SEO Strategy is Mapped to the Marketing Funnel . Top, Middle, & Bottom of the Funnel SEO . That will improve the results of your email marketing. The high-quality content you produce as part of your SEO efforts, too, can be multi-functional. How the SEO Strategy is Mapped to the Marketing Funnel.

Top of Funnel 69

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 69

PureB2B

APRIL 13, 2016

Use your newsletters and emails as a funnel. Part of your B2B growth marketing strategy should involve building, creating, and maintaining a community. Take, for instance, Qualaroo, who did a great job, when they created Growth Hackers. Use multi-touch campaigns. Create your community.

Lead Generation 62

Lead Generation Tactics Lead Ranking Lead Scoring 62

PureB2B

APRIL 13, 2016

Use your newsletters and emails as a funnel. Rebecca Churt, a growth strategist at OpenView Venture Partners, says that testimonials are “social proof” that will help you activate visitors. Use multi-touch campaigns. You can use Google Ads, Facebook Ads, Twitter Ads, and other services to do this.

Lead Generation 80

Lead Generation Tactics Lead Ranking Lead Scoring 80

accelerate agency

AUGUST 10, 2021

How the SEO Strategy is Mapped to the Marketing Funnel . Top, Middle, & Bottom of the Funnel SEO . That will improve the results of your email marketing. The high-quality content you produce as part of your SEO efforts, too, can be multi-functional. How the SEO Strategy is Mapped to the Marketing Funnel.

Top of Funnel 52

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 52

PureB2B

APRIL 13, 2016

Use your newsletters and emails as a funnel. Rebecca Churt, a growth strategist at OpenView Venture Partners, says that testimonials are “social proof” that will help you activate visitors. Use multi-touch campaigns. You can use Google Ads, Facebook Ads, Twitter Ads, and other services to do this.

Lead Generation 62

Lead Generation Tactics Lead Ranking Lead Scoring 62

SnapApp

DECEMBER 12, 2017

The marketing industry is embracing deeper analytics, integrations that align teams targeting leads at different stages of the funnel, and AI that can predict the results of a campaign and auto-optimize in real-time without human intervention. . . It’s not just AI driving the growth and adoption of marketing automation, either.

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

TrustRadius Marketing

NOVEMBER 2, 2022

In addition to network security, WatchGuard includes secure Wi-Fi, multi-factor authentication, and network intelligence products and services. Ensure backup data stays secure and safe with support for cross-account and cross-region backup, recovery and DR, as well as multi factor authentication to prevent brute force attacks.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Brightedge

SEPTEMBER 7, 2022

Correctly implemented, democratization can transform the effectiveness of an organization’s SEO and growth marketing strategies. As a result, many SEO professionals see themselves as more akin to growth marketers. Ensure Centralized Governance and Appoint Multi-Disciplinary Project Managers. 404s need fixing.

CMS Development 59

CMS Development SEO Practices Enterprise Management 59

TrustRadius Marketing

NOVEMBER 2, 2022

The KnowBe4 platform is presented as user-friendly and intuitive, and offers multi-language support for the Admin Console and end-user localization options to deliver a more immersive learning experience to users from start to finish. Multi-level portal administration. Broadvoice Benefits: 100% SLA. 24/7 US-based customer support.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

MKT1

APRIL 16, 2024

Hearing from all of you on these topics led to a couple conclusions: Takeaway 1: Most marketers mainly use AI for writing and not much else Content creation and copywriting use cases were overwhelmingly the most popular in our recent survey. Discount: 1 month free of Tome Pro. To claim, fill out this form.

Marketing Automation Services 105

Marketing Automation Services Budget Programs Tools Paid Search Agency 105