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CMOs: Stop Believing These Digital Marketing Myths

Crimson Marketing

” When you put all your eggs in the tools basket, you can “become pigeon-holed in a vertical, which actually leads to a narrow perspective and lost understanding of the overall space.” Social Is A Top-Of-Funnel Channel. Today, platforms like Twitter and LinkedIn allow marketers to target ads and collect prospect data which have turned social into a more bottom-of-the-funnel direct response channel.

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Poker Equity and Marketing II - Lead Equity Explained

Smashmouth Marketing

Poker, for math geeks, is more of a science than a game, a gamble, or an art form. It's good to know our value of a lead at all stages in the funnel. In this situation, a recent campaign is generating leads, but some of them (all from the financial vertical), according to the sales reps, are "terrible". Should you kill that vertical? Should you expand this campaign into other verticals? From the outset, it seems as if the financial vertical is a bad investment.

RFP 126
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Poker Equity and Marketing II - Lead Equity Explained

Smashmouth Marketing

Poker, for math geeks, is more of a science than a game, a gamble or an art form. It's good to know our value of a lead at all stages in the funnel. In this situation, a recent campaign is generating leads, but some of them (all from the financial vertical), according to the sales reps, are "terrible". Should you kill that vertical? Should you expand this campaign into other verticals? From the outset, it seems as if the financial vertical is a bad investment.

RFP 116