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CMOs: Stop Believing These Digital Marketing Myths

Crimson Marketing

” When you put all your eggs in the tools basket, you can “become pigeon-holed in a vertical, which actually leads to a narrow perspective and lost understanding of the overall space.” Social Is A Top-Of-Funnel Channel. Marketing tools make your life more efficient and automated. SEO Is Dead. ” 11. ” 12.

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Using Data to Build a Demand Generation Engine

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B2B marketing is a lot of what-have-you-done-for-me-lately and a never-ending game of follow the leader. How to scale your demand generation engine with data Anyone in B2B, regardless of size, vertical, operating model, company dynamics, and marketing sophistication, can benefit from demand generation. Sign me up. Keep it up.

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Best Sales Enablement Tools [According to the Experts]

SmartBug Media

The template below is based on a template by Clayton Christensen, a Harvard Business School Professor and pioneer of the ”Jobs to Be Done” theory. The ‘jobs to be done’ framework is a game changer for sales enablement teams. Compiling all of the specific details and information from your competitor’s business to stay ahead of the game.

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Poker Equity and Marketing II - Lead Equity Explained

Smashmouth Marketing

Poker, for math geeks, is more of a science than a game, a gamble or an art form. It's good to know our value of a lead at all stages in the funnel. In this situation, a recent campaign is generating leads, but some of them (all from the financial vertical), according to the sales reps, are "terrible". Let me explain.

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Poker Equity and Marketing II - Lead Equity Explained

Smashmouth Marketing

Poker, for math geeks, is more of a science than a game, a gamble, or an art form. It's good to know our value of a lead at all stages in the funnel. In this situation, a recent campaign is generating leads, but some of them (all from the financial vertical), according to the sales reps, are "terrible". Let me explain.

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How to create a social media viral video

Sprout Social

In this guide, we collect expert tips from Sprout’s video and social teams so you can learn the theory behind ‘going viral’, how to make a viral video and what to do when it happens. Each purpose will require your team to create different videos for audience members at different stages of the funnel. Horizontally?

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(14 + 4) CRO Folks Who Talk About the Experimentation Mindset on LinkedIn: Update Your Feed, Be a Better Optimizer

Convert

Their content is focused on the discipline of experimentation, albeit in their own niches and verticals. If you’re a Shopify (or any ecommerce) store owner, Andra’s LinkedIn posts will feed you a consistent inspiration to make your sales funnel run more efficiently. Get the theory and actionable tips to tweak your CRO programs.