funnel game-theory vertical Sales Cycle Related Topics 
Smashmouth Marketing
MARCH 19, 2009
Poker, for math geeks, is more of a science than a game, a gamble or an art form. It's good to know our value of a lead at all stages in the funnel. In this situation, a recent campaign is generating leads, but some of them (all from the financial vertical), according to the sales reps, are "terrible". Let me explain.
Smashmouth Marketing
MARCH 3, 2009
Poker, for math geeks, is more of a science than a game, a gamble, or an art form. It's good to know our value of a lead at all stages in the funnel. In this situation, a recent campaign is generating leads, but some of them (all from the financial vertical), according to the sales reps, are "terrible". Let me explain.
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