Remove funnel game-theory multi-touch
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(14 + 4) CRO Folks Who Talk About the Experimentation Mindset on LinkedIn: Update Your Feed, Be a Better Optimizer

Convert

If you’re a Shopify (or any ecommerce) store owner, Andra’s LinkedIn posts will feed you a consistent inspiration to make your sales funnel run more efficiently. But he also highlights the overwhelm that may creep in when you are trying to master a multi-disciplinary beast like experimentation. It’s vicarious learning at its best.

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SMX East 2017 Day 3 – Attribution, Video and Analytics

QuanticMind

First touch/First click – Attributes all credit for a conversion to the first click in the funnel. Last touch/Last click – Attributes all credit to the last click immediately preceding conversion. Factorial (which measures multiple factors). >>Back to top.