How AI Can Help to Optimize Your Social Media Marketing Campaigns

In this article Shane Barker of Shane Barker Consulting, talks about how marketers can leverage artificial intelligence to enhance social media marketing.

When social media first came out, it was fairly straightforward to navigate and keep up with changing trends. But now it has evolved. Social media platforms now behave as advertising channels, publishing platforms, online stores, and educational centers — all wrapped in one.

Running a successful social media campaignOpens a new window  requires a lot of hard work and time. You need to keep track of metrics like engagement rate, reach, click-through rate, and more. This can get overwhelming.

But there is some good news.

Artificial intelligence (AI) is here to make social media marketingOpens a new window easier. You can make smart decisions that are backed up by real-time data. From predicting online trends to answering customer questions, AI can help.

If you want to stay ahead of the pack, it’s time to leverage AI to optimize your social media marketing campaigns.

Learn More: The Marketer’s Guide to Choosing The Right Social Media ToolsOpens a new window

How Can You Optimize Your Social Media Marketing Campaigns Using AI?

AI is revolutionizing the marketingOpens a new window  and social media landscapes. Let’s take a look at a few ways in which you can use AI to make your social media campaigns more effective.

1. Find Relevant Influencers

Marketers need to measure the return on investment (ROI) of their campaigns and understand how to spend their budgets more effectively. In the world of influencer marketing, this is a tough task.

You may need to invest a significant amount of time in filtering out influencer profiles based on your niche, their engagement rates, and other factors. It can be a tedious task.

This is where AI comes into the picture. You can use AI-powered tools to simplify the process. A great example of such an influencer marketing platform is Social Animal. It can help you connect with the top influencers in your niche and save you time.

Using this platform, you can discover new influencers based on specific keywords. The program uses natural language processing (NLP) algorithms to get you relevant results.

2. Spot Fake Influencers

Fake influencers are all over social media. It’s very difficult to tell them apart from genuine influencers. They often post high-quality images and have huge followings on social media.

The major difference between genuine and fake influencers is that the latter are mostly followed by bots instead of real people.

To the untrained eye, it’s not easy to spot fake influencers. And it’s time-consuming to go through each influencer’s follower list. If you get entangled with a fake influencer, you’re going to lose out on your money.

That’s a colossal waste of resources, isn’t it?

In such cases, AI can become a savior. It can provide businesses with the ability and tools to identify and avoid fake influencers. You can easily identify influencers who have previously exhibited suspicious activities.

There are some AI-powered software programs that use machine learning to understand communication patterns between real people. When they spot different behavioral patterns that represent bot interactions, they can easily pinpoint to the fake profiles.

Learn More: 

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3. Communicate Faster with Chatbots

Social media is making it easier than ever to communicate with consumers. At the same time, businesses are facing a hard time to keep up with the number of emails and messages they receive each day.

AI is transforming the way businesses interact with their customers. A research by Oracle reported that over 80% of brands worldwide will be using chatbots to interact with their customers by 2020.

Leveraging chatbots can help you streamline your customer interactions in a number of ways. They can help you:

• Provide seamless conversational experiences.
• Provide 24/7 support.
• Reduce your customer service operations costs.
• Showcase and reinforce your brand’s personality.
• Drive your potential customers through the sales funnel.
   

4. Create a Data-Driven Content Plan

You can utilize artificial intelligence and big data to get insights about the top-performing content in your niche. This can help you understand what type of content your audience likes to read, engage with, and share.

You can also use AI to track the performance of each of your social media posts. Platforms such as Cortex can help you analyze the content formats, themes, photos, and videos that can drive the best results for your brand. These insights will enable you to plan your social media content strategy more efficiently.

You can figure out the visual trends and messaging that your potential customers will resonate the most with and analyze how to leverage them. A data-driven content strategy can help you stay ahead of your competition.

With real-time insights and data, artificial intelligence is reshaping how brands communicate with their target audiences.

5. Conduct Competitive Analysis

Most marketers monitor the social media activities of their top competitors. But, monitoring your competitors isn’t enough. You need to analyze your competitors’ data to understand which types of content, promotional offers, and visuals are driving the best resultsOpens a new window  for them.

Tracking the social media activities of your competitors and gathering data manually can be tedious and time-consuming. Thankfully, there are many AI-powered tools and platforms that can help you do this more quickly. They can save you hours of exhausting work and also give your more accurate results.

Analyzing the performance of your competitors’ social media campaigns can enable you to make wiser decisions. You can pick up strategies that are working well in your niche and utilize them to drive more engagement and sales.

You can also discover influencers who are helping your competitors boost their reach and engagement. This will enable you to evaluate which type of influencers you should reach out to.

Learn More: 

Top 10 Ways to Use Social Media for Business to Boost Sales in 2020Opens a new window

Final Thoughts

Artificial intelligence is revolutionizing the digital marketing landscape. Businesses are heavily relying on AI and machine learning to sort out vast amounts of data.

With real-time insights and workflow automation tools, you can identify trends and strategies that work well for your niche and target audience. This can help you boost the ROI of your social media marketing campaigns.

Have you used artificial intelligence to optimize your social media marketing campaigns? Please share your experiences with us in the comments below.