Marketing Insider Group

OCTOBER 27, 2020

Businesses have a wealth of options for promoting their solutions to boost sales. While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads.

Top of Funnel 360

Top of Funnel Paid Search Agency Lead Ranking Work Management 360

Webbiquity

DECEMBER 10, 2024

Content remains king, just as Bill Gates said nearly 30 years ago. Strategic content creation and smart distribution drive B2B business growth, no matter your industry. Today, video content dominates the marketing landscape. The key lies in delivering the right content, in the ideal format, through the proper channels.

Paid Content 152

Paid Content Distribution Top of Funnel Webinar Metrics 152

Martech

FEBRUARY 7, 2025

Choosing the right paid media channels is key to B2B advertising success. This guide covers the best PPC platforms — Google, LinkedIn , Microsoft, and more — plus expert tactics to reach decision-makers and drive results. Users in-market for jobs in specific industries. Company size. Job function.

Paid Content 86

Paid Content Sales Qualified Leads Advertisements Advertising 86

Marketing Insider Group

MAY 20, 2025

Small business marketing in 2025 isnt about doing everything you possibly can its about doing the right things strategically. If youre running a small business, you dont have a bottomless budget and a massive team, so spending time and money on the wrong marketing strategies can hurt you.

Small Business Marketing 194

Small Business Marketing Work Management Paid Search Agency Advertising Agencies 194

Marketing Insider Group

MAY 26, 2021

If you’re in the initial stages of building a new business, you may feel overwhelmed and underprepared to manage your ever-growing marketing to-do list. We’re here today to help simplify what can be a complex process: building a successful content marketing program. What is a Content Marketing Program?

Budget Programs 360

Budget Programs Paid Content Planning Startups 360

Oktopost

JULY 8, 2024

Demand generation trends change super fast, so you need to adjust your demand generation tactics as well. 67% of marketers admit they need an up-to-date understanding of their customers’ needs and preferences, which hinders their ability to meet demand generation objectives.

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Paid Content Demand 105

Sprout Social

JUNE 13, 2025

YouTube offers marketers a unique mix of reach, intent and influence. While paid campaigns offer detailed metrics, linking views to value is a common struggle. And when you run paid and organic strategies at once, it’s hard to determine which strategy is driving real impact.

Paid Content 107

Paid Content Youtube ROI Multi-Touch Attribution 107

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

Marketing Budget 351

Marketing Budget Paid Content Marketing Budget Creation Budget Programs 351

Oktopost

SEPTEMBER 19, 2024

In B2B social media marketing, this raises a classic dilemma: Should companies embark on a long trip to organic growth and slowly build up an engaged audience, or should they jump on the high-speed train of paid ads to speed up conversions? Source What is organic social media? What is paid social media?

Allocation 71

Allocation Paid Content Paid Social Agency Social Media 71

Martech

APRIL 15, 2025

Without it, its difficult to spend your advertising budget effectively. Many organizations over-invest in performance marketing and spend more to achieve the same or even worse results. Why do companies over-invest in performance marketing? Performance marketing is conversion-focused. Processing. The result?

Lead Ranking 97

Lead Ranking Lead Scoring ROI Advertising Agencies 97

FunnelEnvy

DECEMBER 23, 2024

Marketing Qualified Leads (MQLs) fuel a successful B2B marketing and sales funnel. Leads who have shown genuine interest in your product or service form the foundation for future sales opportunities. Without a steady flow of top-of-funnel MQLs, businesses struggle to sustain a robust sales pipeline.

Top of Funnel 69

Top of Funnel Lead Ranking Marketing Qualified Leads MQL 69

Webbiquity

AUGUST 26, 2020

Today, an effective digital marketing strategy relies on content that stands out because it’s genuinely engaging for readers, viewers, or listeners. One of the best ways to do this is by creating an interactive content funnel that segments prospects while turning them into customers. Types Of Interactive Content.

Top of Funnel 286

Top of Funnel Segmentation Webinar Metrics Cross-Selling 286

KoMarketing Associates

MARCH 23, 2022

While LinkedIn is the most popular social platform for B2B marketing, it’s not the only paid social media platform that can be effective. . In fact, 54% of B2B marketers currently use Twitter to expand brand awareness, interact with prospects, and, yes, even drive sales. . What are Twitter Ads Campaigns?

Twitter 229

Twitter Paid Search Agency Advertisements Advertising 229

Webbiquity

MARCH 1, 2022

The way B2B buyers consume content has changed significantly in the past two years. But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. Buyers are spending more time with content. Known visitors spent on average twice as long viewing content as unknown visitors.

Research 355

Research B2B Marketing Top of Funnel Marketing Automation Services 355

Webbiquity

NOVEMBER 5, 2019

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Market size analysis.

Paid Content 241

Paid Content Sales Management Work Management Marketing Automation Services 241

Webbiquity

OCTOBER 23, 2018

Being at the forefront of marketing sometimes requires shifting resources away from old practices. That’s why 52% of outbound marketers say their marketing efforts are “ineffective”. In fact, inbound marketing is starting to be used more than outbound marketing. What is Inbound Marketing?

Inbound Marketing 267

Inbound Marketing Paid Content Top of Funnel High Quality Lead 267

Marketing Insider Group

APRIL 19, 2023

That’s where choosing the right mix of different marketing channels comes in. Long gone are the days of setting up a storefront (physical or digital) with a quality product, putting a few ads out, and waiting on positive word of mouth to drive your business. Content marketing is perfect for a company that’s in it for the long haul.

Paid Content 359

Paid Content Advertising Channels Planning Work Management 359

Martech

MAY 27, 2025

There are two key reasons CTV is likely to be among 2025s fastest-growing advertising channels : Its big-screen storytelling capability. Where it shines and where its important to assess impact is the lift it creates for your other active marketing channels. Processing. Brand/product search. Direct traffic.

Top of Funnel 90

Top of Funnel PPC Paid Search Agency Advertising Channels 90

The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. After all, as earned media, the “cost” of organic social is basically zero. Are B2B marketers ignoring a huge opportunity? HS) Social media advertising has taken off lately.

Top of Funnel 200

Top of Funnel Demand Generation Agencies Demand Generation Lead Ranking 200

Only B2B

JULY 24, 2024

State of Sales report revealed that- A Sales representative spends only 28% of their time on actual selling, with the rest being consumed by administrative tasks, including lead qualification. To meet targets and drive growth, it’s crucial to focus on identifying and converting Sales Qualified Leads (SQLs).

Sales Qualified Leads 71

Sales Qualified Leads Ideal Customer Profiles Lead Ranking High Quality Lead 71

Marketing Insider Group

JUNE 13, 2023

It seems like all you have to do is think about marketing and you’ll start seeing endless ads for companies promising foolproof lead generation. How do you know which tactics work and who’s just blowing smoke? The name of the game in marketing is fine-tuning your application of proven strategies through testing and reviews.

Cost per Lead 315

Cost per Lead Paid Content Lead Ranking Cost Per Thousand 315

KoMarketing Associates

MAY 25, 2022

In B2B marketing, lead generation is the most crucial step in the sales and marketing pipeline. Marketers know there are many tactics that build a strong lead generation strategy, including search engine advertising. . If you don’t have anyone to sell or market to, sales plummet.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

The Point

APRIL 16, 2019

Thanks to Spear Digital Media Director Tim DiSabatino for authoring this week’s post. Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges.

Cost per Acquisition 231

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 231

Marketing Insider Group

MAY 27, 2025

Every founder, marketing director, or head of growth has heard the same pitch a dozen times: paid ads are the fastest way to grow. Launch your campaign, set your budget, and watch the sales roll in. According to data from WordStream, the average Google Ads conversion rate across all industries is just 4.4%.

Paid Content 157

Paid Content Paid Search Agency Work Management Ads 157

Single Grain

MAY 30, 2025

SEO and paid advertising are often on opposing sides, competing for a share of your marketing budget. This still overlooks a crucial truth: these channels serve different strategic purposes, and understanding their unique strengths can significantly enhance your marketing effectiveness.

Paid Content 52

Paid Content Paid Search Agency Marketing AI Allocation 52

Single Grain

APRIL 29, 2025

Google’s dominance in paid media is starting to show cracks. Recent projections indicate Google’s share of search-driven paid media in the U.S. This isn’t just a blipit represents a change in how marketers are approaching their digital advertising strategies.

Paid Content 52

Paid Content Paid Search Agency Cost Per Click Allocation 52

Marketing Insider Group

NOVEMBER 4, 2024

Artificial intelligence (AI) and automation have emerged as transformative tools, allowing businesses to streamline operations, enhance customer interactions, and optimize their marketing strategies with unprecedented efficiency. However, as powerful as AI and automation are, they are only a piece of the larger marketing puzzle.

Marketing AI 130

Marketing AI Advertising Agencies Paid Search Agency Automation 130

SocialPilot

FEBRUARY 3, 2025

Social media is no longer just a place to be. And building a strategic social media marketing funnel is the thriving secret for brands that succeed. billion social media users globally, your target audience is bigger than ever, but so is your competition. Now, lets dive into the only social funnel youll ever need.

Top of Funnel 76

Top of Funnel Marketing Funnels Social Media Paid Content 76

Sprout Social

JUNE 25, 2025

Economic uncertainty, the rise of zero-click search and an endless stream of content have intensified the pressure on CMOs to deliver results with fewer certainties. The traditional marketing playbook isn’t breaking through like it once did. Whether it’s paid, organic or creator-led, social investments are paying dividends.

Paid Content 88

Paid Content Social Media Media Top of Funnel 88

Webbiquity

NOVEMBER 17, 2020

Business owners and marketers have had to quickly and repeatedly adapt their strategies , redefine how they do branding , and adjust their infrastructure in these unprecedented times. Among the aspects proving to be particularly challenging is content marketing. Content alignment with the buyer journey.

Top of Funnel 270

Top of Funnel ROI Marketing Automation Services Work Management 270

Marketing Insider Group

JULY 13, 2020

Add in social media promotion, content planning , and content optimization, and sure, it’s not a cakewalk. If you don’t make blogging part of your marketing strategy, you’re essentially handing all the benefits over to your competitors. This perfect fit is more likely to eventually lead to a sale.

Paid Content 360

Paid Content B2B Thought Leadership Paid Search Agency Thought Leadership 360

Zoominfo

SEPTEMBER 17, 2018

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. 1. This Old Marketing Podcast.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Optinmonster

JULY 18, 2024

If you’re looking for a proven way to boost traffic and increase conversions, then you need a video marketing strategy. of internet users aged 16-64 watch online video content at least once a week , according to an extensive report from We Are Social and Meltwater. What Is Video Marketing? Globally, 92.3%

Paid Content 98

Paid Content Webinar Metrics Video Marketing Marketing & Strategy 98

Launch Marketing

OCTOBER 2, 2024

Content marketing is a staple of B2B marketing and a proven tactic to integrate into your marketing mix. However, around 10% of marketers do not use content marketing, resulting in lost opportunities for lead generation, conversions and business growth. Use these tips to get started.

Paid Content 62

Paid Content Top of Funnel B2B Sales Lead Ranking 62

Webbiquity

AUGUST 30, 2023

Image credit: vectorjuice on Freepik Customer lifecycle management plays a large role in establishing and maintaining a powerful brand. This post outlines the stages of the customer lifecycle and the best strategies for how to manage each stage. What is the customer lifecycle?

Ideal Customer Profiles 258

Ideal Customer Profiles Marketing Management Allocation Customer Satisfaction 258

New North

JULY 26, 2024

Picture this: Your team is marketing a game-changing product and selling it to other organizations. But your target audience is inundated with ads. This is where B2B paid advertising comes into play — your secret weapon for reaching decision-makers and driving real business growth. Don’t worry, we’ve got your back.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Marketing Budget 52

Marketing Insider Group

JANUARY 9, 2023

When it comes to driving growth for your company, you can’t afford to overlook the value of demand generation marketing. Even seasoned marketers can get confused about demand generation parameters. Demand generation is best described as a top-of-funnel marketing function. Common Demand Generation Marketing Tactics.

Demand Generation Agencies 292

Demand Generation Agencies Demand Generation Demand Generation 292