Marketing Insider Group

JULY 16, 2020

If you ask most sales and marketing teams what their ultimate goal is, you can pretty much guarantee that they will say it is generating more leads and conversions. And many of them make the mistake of keeping their primary focus on the top of the sales funnel. This is why a good lead scoring system is so important.

Lead Ranking 263

Lead Ranking Lead Scoring Sales Qualified Leads Account Based Marketing 263

Zoominfo

AUGUST 27, 2024

This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles.

Marketing Automation Services 130

Marketing Automation Services Marketing Management Ideal Customer Profiles Marketing AI 130

Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. You must consider all these influencers when creating content that leads to sales.

Top of Funnel 360

Top of Funnel Paid Search Agency Lead Ranking Work Management 360

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. One thing is clear — lead generation has never been more central to a business’ success. Get Your Lead Magnets Out There. Make Content King.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

Marketing Budget 351

Marketing Budget Paid Content Marketing Budget Creation Budget Programs 351

Only B2B

AUGUST 21, 2024

This phrase comes to mind when choosing between Account-Based Marketing (ABM) and Lead Generation. After all, focusing on either generating leads broadly or targeting high-value accounts sounds like a solid plan, right? And relying solely on one strategy could mean missing out on valuable opportunities.

Account Based Marketing 71

Account Based Marketing Ideal Customer Profiles Lead Ranking Lead Scoring 71

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. Today, we’re covering several key strategies these four brands have been using for years.

Marketing & Strategy 363

Marketing & Strategy Marketing Strategy Product Top of Funnel 363

Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. Buyer intent comes down to understanding what makes an excellent lead for your business. To attract ideal leads to your business, you must place your customer’s needs, wants, and interests at the center of your sales and marketing campaigns.

Buyer Intent 363

Buyer Intent Intent Work Management Marketing Management 363

Optinmonster

JULY 24, 2024

As a content marketer, I’m always looking for competitor analysis tools that will give my company a leg up. Through my experience, I’ve identified some of the best tools available to help businesses analyze their competition and optimize their marketing strategies. What strategies are working for them?

Paid Content 96

Paid Content Budget Programs Analysis Optimization 96

Martech

APRIL 15, 2025

Without it, its difficult to spend your advertising budget effectively. Many organizations over-invest in performance marketing and spend more to achieve the same or even worse results. Why do companies over-invest in performance marketing? Performance marketing is conversion-focused. The result? Processing.

Lead Ranking 97

Lead Ranking Lead Scoring ROI Advertising Agencies 97

Marketing Insider Group

NOVEMBER 2, 2020

There are so many directions in which you can take your marketing strategy these days, it can make you dizzy. But I’m going to explain exactly why I think content marketing is better than PPC and why you should focus the majority of your efforts on your content strategy. What Is PPC Marketing? Quick Takeaways.

Paid Search Agency 364

Paid Search Agency Paid Content Search Marketing Top of Funnel 364

Marketing Insider Group

JUNE 13, 2023

It seems like all you have to do is think about marketing and you’ll start seeing endless ads for companies promising foolproof lead generation. The name of the game in marketing is fine-tuning your application of proven strategies through testing and reviews. The BANT process can help you find higher-quality leads.

Cost per Lead 315

Cost per Lead Paid Content Lead Ranking Cost Per Thousand 315

Marketing Insider Group

NOVEMBER 4, 2024

Artificial intelligence (AI) and automation have emerged as transformative tools, allowing businesses to streamline operations, enhance customer interactions, and optimize their marketing strategies with unprecedented efficiency. However, as powerful as AI and automation are, they are only a piece of the larger marketing puzzle.

Marketing AI 130

Marketing AI Advertising Agencies Paid Search Agency Automation 130

Webbiquity

JANUARY 23, 2025

As artificial intelligence and machine learning blend with traditional marketing practices, the distinction between technical and creative skills continues to blur. Marketing agencies particularly seek talent who can bridge these technical and creative capabilities.

Lead Ranking 152

Lead Ranking Work Management Marketing Automation Services Paid Search Agency 152

Webbiquity

AUGUST 30, 2024

Effective content marketing is a creative and strategic endeavor—one that requires finesse, data-driven insights, and a solid dose of creativity. All of which classic marketers should have a passion for. This post dives deep into content marketing, helping you not just keep up but stay ahead. Contributed post.

Paid Content 169

Paid Content Marketing AI Content Marketing Planning 169

Marketing Insider Group

JANUARY 26, 2021

If you’re like most companies, you realized in 2020 that annual marketing budget planning doesn’t work anymore. Unsurprisingly, 46% of B2Bs say they’re paying closer attention to their marketing’s direct impact on sales post-pandemic as well. Quick Takeaways: Annual marketing budget planning isn’t ideal anymore.

Marketing Budget Creation 362

Marketing Budget Creation Marketing Budget Planning Budget Programs 362

sagefrog

DECEMBER 3, 2024

With a constant inundation of marketing messages, it’s no surprise that capturing your audience’s attention has never been more challenging—or critical. It’s not just another marketing buzzword; it’s a dynamic, multi-faceted approach to building brand awareness, sparking interest, and creating meaningful connections with your audience.

Demand Generation 105

Demand Generation Top of Funnel Demand Sales Qualified Leads 105

Sprout Social

SEPTEMBER 19, 2024

Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies. In this guide, we’ll explore what influencer marketing key performance indicators (KPIs) are and why they matter. What are influencer marketing KPIs? Why are influencer marketing KPIs important?

Cost Per Thousand 126

Cost Per Thousand Advertising Agencies Campaigns CPM 126

Optinmonster

JULY 18, 2024

If you’re looking for a proven way to boost traffic and increase conversions, then you need a video marketing strategy. Here at OptinMonster , we’ve been refining our video marketing strategy for years. Of course, growing a YouTube channel is just 1 aspect of video marketing. What Is Video Marketing?

Paid Content 98

Paid Content Webinar Metrics Video Marketing Marketing & Strategy 98

Marketing Insider Group

MAY 26, 2021

If you’re in the initial stages of building a new business, you may feel overwhelmed and underprepared to manage your ever-growing marketing to-do list. We’re here today to help simplify what can be a complex process: building a successful content marketing program. Content marketing is an essential growth strategy for new businesses.

Budget Programs 360

Budget Programs Paid Content Planning Startups 360

Zoominfo

JUNE 24, 2020

For quality leads — that are more effective in the long-term — inbound marketing undoubtedly provides better sources for lead generation than outbound. Well, for starters, inbound prospects, by definition, choose themselves as leads. What is Inbound Lead Generation? Inbound vs. Outbound Lead Generation.

Lead Ranking 246

Lead Ranking Sales Management Marketing Qualified Leads Lead Generation 246

Martech

AUGUST 19, 2024

New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. For small teams, account-based marketing ( ABM ) simplifies targeting and maximizes budget impact. Targeted campaigns : Focusing on specific accounts ensures marketing efforts resonate with each client’s unique needs.

Account Based Marketing 117

Account Based Marketing Ideal Customer Profiles ABM Sales Management 117

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Paid Content 225

Webbiquity

APRIL 13, 2022

That makes SEO one of the top areas of investment for B2B marketing teams. However, B2B SEO is a different animal from consumer-focused strategies. Consequently, elements such as page load speed and keeping your site clean from broken links and 404 errors are important regardless, but factors like content strategy will differ.

SEO 312

SEO Marketing Websites B2B Marketing & Strategy 312

FunnelEnvy

DECEMBER 23, 2024

Marketing Qualified Leads (MQLs) fuel a successful B2B marketing and sales funnel. Leads who have shown genuine interest in your product or service form the foundation for future sales opportunities. Without a steady flow of top-of-funnel MQLs, businesses struggle to sustain a robust sales pipeline.

Top of Funnel 69

Top of Funnel Lead Ranking Marketing Qualified Leads MQL 69

Only B2B

JULY 24, 2024

Your business generates tons of leads, but only a small percentage of these leads convert to customers- many are unlikely to convert, wasting your precious time and resources. To meet targets and drive growth, it’s crucial to focus on identifying and converting Sales Qualified Leads (SQLs).

Sales Qualified Leads 71

Sales Qualified Leads Ideal Customer Profiles Lead Ranking High Quality Lead 71

Single Grain

FEBRUARY 6, 2025

Small businesses fail to compete on search engines compared to enterprise competitors with enough capital to invest in a robust search engine optimization strategy. SEO for SMBs may seem impossible, especially if you’re struggling with low rankings. Even with an effective strategy, SMBs can still face low SEO rankings.

Lead Ranking 59

Lead Ranking Lead Scoring Paid Content SEO 59

Martech

SEPTEMBER 27, 2024

As marketers face growing pressure to get the most value from their ad budgets, return on ad spend (ROAS) has become a go-to performance metric. ROAS measures how much revenue is earned for every dollar spent on advertising, providing a simple way to evaluate campaign effectiveness. For instance, when iOS 14.5

ROAS 127

ROAS Social Media Advertising Agencies Advertisements 127

Martech

JULY 17, 2024

It’s filled with activities like long-distance vacations, trips to the beach and farmers’ markets. Digital out-of-home (DOOH) advertising’s dynamic content and precision targeting capabilities make it perfect for reaching audiences at this time of year. Here’s why DOOH is the ticket to this summer’s marketing success.

Advertisements 119

Advertisements Advertising Funnel Advertising Mobile Advertising 119

Sprout Social

JUNE 13, 2025

YouTube offers marketers a unique mix of reach, intent and influence. While paid campaigns offer detailed metrics, linking views to value is a common struggle. And when you run paid and organic strategies at once, it’s hard to determine which strategy is driving real impact. Paid and organic follow different rules.

Paid Content 107

Paid Content Youtube ROI Multi-Touch Attribution 107

Marketing Insider Group

MAY 25, 2021

As a marketer, creating and publishing the right content in the proper context is essential. Many marketers can waste precious time, energy, and resources producing the wrong content for the wrong audiences. It can empower you to educate, attract, and convert prospects into leads and loyal customers. Source: HubSpot.

Buyer Intent 363

Buyer Intent Top of Funnel Intent Marketing AI 363

Trade Press Services

JUNE 2, 2025

It’s a full-fledged growth strategy that solves businesses biggest challenges, including revenue instability, brand loyalty, competitive differentiation , and rising customer acquisition cost. This could lead to silent churn within the first 90 days. What to Do Track customer health scores. Provide resources early.

Webinar Metrics 80

Webinar Metrics Peer-to-peer Marketing & Strategy B2B 80

sagefrog

DECEMBER 16, 2024

With artificial intelligence (AI) and automation reshaping how we work, you might wonder if strategies like B2B content marketing are still worth the effort. Leveraging AI to refine and enhance your B2B content marketing strategies ensures they deliver the maximum impact. What Is B2B Content Marketing?

Marketing AI 98

Marketing AI Top of Funnel B2B Marketing B2B Thought Leadership 98

CMSWire

JUNE 12, 2025

AI models streamline service and marketing tasks, which increase efficiency while maintaining a human feel. Real results emerging. Brands like Allstate and Nike are seeing measurable gains from AI-driven personalization and customer targeting. Automation with impact.

Marketing AI 102

Marketing AI Work Management Sitefinity Lead Ranking 102

Marketing Insider Group

JANUARY 9, 2023

When it comes to driving growth for your company, you can’t afford to overlook the value of demand generation marketing. With a comprehensive demand generation strategy, you can create interest in and desire for your products or services. Even seasoned marketers can get confused about demand generation parameters.

Demand Generation Agencies 292

Demand Generation Agencies Demand Generation Demand Generation 292

Zoominfo

JUNE 5, 2025

Marketing teams are expected to do more with less. Charged with generating pipeline, proving ROI , and building top-tier brands, marketing leaders must execute sophisticated marketing strategies — but do it with fewer resources, tighter budgets, and rising complexity in buyer behavior.

Marketing Analytics Tools 130

Marketing Analytics Tools Account Based Marketing ABM ROI 130