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Three Ways to Prepare Your Marketing Team for the Next Global Disruption

Full Circle Insights

Drive Process and Investment Efficiency Across Channels (Including Digital). Intro to Full Circle Campaign Attribution. An Intro to Full Circle Matchmaker. Full Circle Insights Overview. Guide to 2nd Half Planning with Campaign Insights. The Insights Economy.

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Interested in Leveraging Predictive Analytics? You’ll Need to Get Marketing Attribution and Funnel Metrics Right First.

Full Circle Insights

Predictive analytics aren’t a panacea because business conditions change rapidly, and engagement does not automatically translate into pipeline and revenue. Intro to Full Circle Campaign Attribution. An Intro to Full Circle Matchmaker. Full Circle Insights Overview. The Insights Economy.

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Getting Buy-In for Agile Marketing

Full Circle Insights

If you’re using Full Circle Insights funnel metrics and campaign attribution solutions, you already have the measurement tools in place to successfully deploy an agile strategy. Emphasize that these qualities make the agile approach ideal when business conditions shift and budgets are tight. Full Circle Insights Overview.

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Getting the C-Suite to buy in on agile marketing

Full Circle Insights

So how do you break down agile marketing to executives with scenarios and terms that are relevant in their world? . Clearly communicate which channels, platforms and ad campaigns are working best. Intro to Full Circle Campaign Attribution. An Intro to Full Circle Matchmaker. Full Circle Insights Overview.

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How to Guide: Creating a Flow for New Outreach Event Campaigns

Full Circle Insights

In our example, the Entry Conditions will be the subject line containing the text “Full Circle Insights //”. Intro to Full Circle Campaign Attribution. An Intro to Full Circle Matchmaker. Full Circle Insights Overview. The Insights Economy. Letter From the CEO.

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Marketers: Keep Calm and Follow the Data in the Pandemic

Full Circle Insights

Instead of tradeshows, maybe shift your investment to outreach digital channels , webinars, etc., Keep in mind that business conditions can change quickly — haven’t we all just seen that? — Instead of panicking about reduced spending, retool messages and channels, test everything and figure out what works in this new reality.