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Unlock the Power and Value of Upstream and Downstream Marketing

Vision Edge Marketing

Welcome to What’s Your Edge – a series of VisionEdge Marketing podcasts dedicated to helping you use data, analytics, process, and measurement to create an edge for you and your customers. Upstream marketing serves as the strategic process of identifying & fulfilling customer needs. This is the power and value of the upstream.

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How Personalized Brand Experiences Help Drive Customer Loyalty

Webbiquity

It boosts customer loyalty and ROI by: Customizing fulfilling experiences Making the journey memorable Showcasing your customer-centric values Generating trust among your audience This post details the ins and outs of how personalized experiences help drive customer loyalty and how to create those experiences. Personalization can help.

Loyalty 257
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The latest marketplace updates you should know

ClickZ

Additionally, explore incorporating emerging brands into your product assortments to appeal to diverse customer segments and foster loyalty. Walmart opens largest tech fulfillment center in Indiana Walmart aims to reach 95% of the U.S. population with next-day or two-day shipping through these new fulfillment centers.

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How to Drive Consideration Using Audience Data

Digilant

By using carefully crafted messaging, you can showcase unique selling points, product features, or brand attributes that set your brand apart from the competition and fulfill your consumers’ needs. As such, ads should speak to specific interests and needs, which requires proper customer segmentation. This can be done in two steps.

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5 TikTok Accounts for Marketing & Branding Fanatics

Content4Demand

CMO and entrepreneur Mario Moreno is an all-around social media master who hosts a podcast and provides educational courses for folks looking specifically to boost their Instagram and TikTok strategies. Sam Ogborn is a marketing consultant and host of the podcast, “The Next Big Thing.” original sound - Plai. Marketing with Sam.

Branding 131
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How to Drive Consideration Using Audience Data

Digilant

By using carefully crafted messaging, you can showcase unique selling points, product features, or brand attributes that set your brand apart from the competition and fulfill your consumers’ needs. As such, ads should speak to specific interests and needs, which requires proper customer segmentation. This can be done in two steps.

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Business Development vs. Sales: Getting the Best of Both Worlds

Zoominfo

A more sophisticated program of business development will involve finding new market segments for your business to appeal to. More experienced or specialized business development professionals may fulfill duties as diverse as developing corporate partnerships and carrying out in-depth research into new market segments.