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6 Actionable Tips to Boost Your Email Opt-in Rates

Optinmonster

Are you looking to find the best ways to boost your email opt-in rates? Sometimes, increasing email opt-in rates takes time, but it doesn’t have to be complicated. That’s why, in this article, we’ll give you our expert actionable tips to boost your opt-in rates! Use Popups to Hack Your Email Opt-in Rates.

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Third-Party Lead Generation and GDPR Compliance

Zoominfo

The EU’s General Data Protection Regulation (GDPR) is here and mandates major changes to the modern marketer’s B2B lead generation efforts. Less understood, though, are the ways in which the GDPR affects B2B marketers’ third-party lead generation campaigns. You likely use multiple sources to generate your leads.

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Why Marketing Needs to Own Demand Generation Right Out of the Gate

Webbiquity

It drags down demand and lead generation and sales-ready opportunities. Using a relay race metaphor, this post: Provides a definition of, and the purpose of, demand and lead generation. Lead generation (lead gen) and demand generation (demand gen), perhaps you use these terms interchangeably?

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Which is better in B2B Lead Generation? A $1,000 inbound lead or a $1,000 outbound lead?

ViewPoint

Knowing the B2B lead generation market like I do, here is what I expected to see : “The inbound lead is better because outbound is dead.” That's not to say that inbound leads are less valuable than outbound leads. I asked this question on Focus.com a few weeks ago and got answers that surprised me.

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A 14-Point eCommerce Launch Checklist for New Store Owners

Optinmonster

It ensures that nothing important is missed, leading to a more efficient and effective launch process. OptinMonster is a powerful conversion optimization software that helps capture leads, reduce cart abandonment, and increase overall sales. A well-structured checklist can help you stay organized and focused on essential tasks.

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Only B2B - Untitled Article

Only B2B

Under GDPR, you are allowed to store data to fulfill the intended purpose only. GDPR has changed the opt-out practice to opt-in which means that users can receive marketing emails ONLY IF they consent to receive it. For the purposes of lead generation, we all develop content. It is simple, ask yourself.

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Weighing the Benefits of Outbound Marketing

PureB2B

In keeping with the old saying not to put all your eggs in one basket, using content syndication campaigns is a proven strategy to growing your lead pipeline. Salesbox Survey findings show that about 65% of marketing professionals who target B2B clients leverage on content syndication strategy to come up with leads.