article thumbnail

What, exactly, does a fractional CMO do?

The Marketing Blender

A fractional CMO (chief marketing officer) is a contractual marketing executive who helps with revenue growth, marketing and sales optimization, and strategy development. Consider a fractional CMO role like an on-demand marketing genius who is accountable to goals instead of the delivery of tactics.

CMO 98
article thumbnail

What, Exactly, Does a Fractional CMO Do for My Business?

The Marketing Blender

A fractional CMO (chief marketing officer) is a contractual marketing executive who helps with revenue growth, marketing and sales optimization, and strategy development. Consider a fractional CMO role like an on-demand marketing genius who is accountable to goals instead of the delivery of tactics.

CMO 52