How B2B Marketing is Changing in 2018
Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
Among B2B communities, 2017 brought upon several new concepts, trends and technologies… But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy.
Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.
Each year B2B organizations spend more than $5.2 billion on content creation.
As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.