Brand awareness and website traffic are great, but bottom line: you need your marketing programs to generate sales leads, and you need those leads to turn into new customers. Enter: conversion rate optimization (CRO). There are many things you can do to increase leads and customers without increasing your marketing spend—but improper execution could do more harm than good.
Join Jen Dewar, CEO and Principal Consultant at Jalydew, for this insightful look into how to optimize your conversion rates. In this session you will learn:
- How to turn brand awareness into tangible market value
- What are the most common CRO mistakes
- How to get out of your own way so the leads can flow in
October 20th, 2021 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm BST