If leads are no longer the main goal for your marketing and sales teams, what should you focus on instead to measure success? And how can you optimize your program to create more qualified sales opportunities, faster?
Dump collecting leads for Account-Based Marketing and eventually, as your program matures, the focus shifts to these four ABM pillars:
- New business generation
- Pipeline acceleration
- Customer retention
- Customer expansion
Modern marketing teams focus on likely future customers to generate awareness, interest, and opportunities without waiting on them to fill out a form.
Download the eBook today to find out how!