For Snowflake, ABM as a strategy is a no-brainer. But if ABM is inherently about personalizing to each account, what is the best way to automate and scale this online?
Snowflake’s ABM team found the solution in Intellimize.
As part of their ABM strategy, Snowflake leveraged Intellimize to automatically test and personalize 1,500 landing pages for each of their target accounts. As a result, Intellimize has been a key driver in Snowflake increasing their meetings booked with ABM accounts by 49% with a full-funnel integrated ABM program, not to mention saving the team countless hours of manual work.
Join us May 20th at 9am PT and learn:
- Snowflake’s end-to-end ABM strategy
- How Snowflake efficiently scaled ABM personalization with Intellimize, helping boost meetings by 49%
- How intent data is used to personalize their landing pages
- Successful website personalization ideas from Snowflake