How to bring these two strategies together to create the perfect B2B marketing partnership
Executives drive business. They can accelerate deals, find new budgets, and help shape your solution so that it fits their needs. And now that executives have stabilised their companies after the initial shock of the pandemic, they’re looking for ideas and inspiration on how to innovate their business models and return to growth. They want to engage.
So, how well are you engaging executives in the accounts that matter most?
Join Bev Burgess as she explores the power of designing and aligning your executive engagement program for your most important ABM accounts.
During this webinar, you will learn:
- Why ABM needs more focus on executive engagement.
- When to align both to drive better business outcomes.
- How to give executive buyers what they want.
February 25, 2021 at 9:30 am PST, 12:30 pm EST, 5:30 pm GMT
Use B2B Marketing Zone's webinars to earn continuing education credits! Our CEUs count toward the American Marketing Association's Professional Certified Marketer (AMA PCM®) program. Attendance of this webinar will earn one CEU toward your PCM® Digital Marketing, PCM® Sales Management, PCM® Content Marketing, and PCM® Marketing Management recertification