You know the saying – Marketing is from Mars, Sales is from Venus. Each team oversees an important part of the revenue process, yet collaboration between the two is often minimal. But if you can successfully align your sales and marketing teams, you'll find that the cooperation between the two quickly becomes a key differentiator for your company.
According to Forrester, 74% of customers choose the vendor that's first to provide them with new value and insights. How have your sales and marketing teams aligned to deliver that value before your competition?
Join Jamie Shanks, CEO of Sales for Life and best-selling author of Social Selling Mastery and SPEAR Selling, for an in-depth webinar into the "why" and "how" of sales and marketing alignment!
You'll come away with:
- Best-in-class leadership tactics to drive digital change
- Examples of marketing-led ISR's monitoring the "Sphere of Influence" and "Human Capital Investments" globally for sales
- Next steps to kick-start sales and marketing integration through "insights committee workshops"
- The framework you need to measure digital behavioral change, and correlate that change to revenue
January 29th, 2020 12:30 PM PST, 3:30 PM EST, 8:30 PM GMT