It's the plight of an industrial marketer: over the course of a 12-18 month long buying cycle, you make contact with a whole host of influencers who read your content...who may or may not actually work in purchasing. By the time the RFQ comes in, the original project might be completely different... and your initial point of contact may be long gone! Meanwhile, the purchase somehow takes place, and Sales claims all the glory. How is a marketer supposed to make the business case for better content marketing?
Join Achinta Mitra, Founder and President of Tiecas, Inc, as he explains how, despite the long, grueling buying cycle, you can prove the ROI of your content marketing... and win (or keep!) buy-in from your higher-ups.
- How to measure your content's value - no matter how comfortable you are with analytics and data.
- Ways to work with Sales to reach your collective goal
- How to work with in-house Subject Matter Experts (SMEs) to leverage their knowledge
- How to make a strong business case for industrial content marketing and get buy-in from your C-Suite
July 9, 2019 12:30 PM PDT, 3:30 PM EDT, 8:30 PM BST