10 Sales Leaders Share their Strategies for Writing Winning Proposals

Far too many sales teams treat proposals as little more than glorified information packets. But any sales leader will tell you that — love them or loathe them — these strategic sales tools are one of the most powerful instruments in their arsenal of deal-closing weapons.

To wield them properly, you must approach writing sales proposals as both an art and a science. This balancing act is crucial. Proposals can cement a sale, lead to a larger-than-expected transaction, or even result in more business down the line. You don't want to get it wrong.

PandaDoc asked 10 high-profile B2B sales leaders from companies like G2 Crowd and Sales Hacker how to get it right. Their insights into how to write a winning sales proposal come from years of experience (and trial and error). Each contains actionable strategies to give you a serious leg up on the competition.

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