Forrester Research Group reports that on average 70% of a buyer’s purchasing decision is made before engaging with a sales team. That’s staggering, but what does that mean for us as organizations?

For many of us, that means we must become great educators and provide the best answers for our prospects at every stage of their journey.

So the question is: Will you choose to be an educator in your industry?

Join us to find out where different video types perform best in the buyer’s journey and how you can use them to generate, qualify, and convert more leads.

You’ll learn:

  • How to get started with your video marketing strategy
  • Why top-of-funnel "explainer-style" videos aren't enough
  • What videos work best to engage your buyers at each stage
  • How to distribute your videos across your channels

April 25th, 2019 12:30PM PST, 3:30PM EST, 8:30PM GMT

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