chiefmartech

DECEMBER 6, 2022

When you hover over any of the icon logos — we harvested the favicons of these martech vendors’ sites — a card will appear with more details, including the Clearbit and G2 fields where we have them. Newer vendors on the left to older vendors on the right. Martech Product Ratings: Patterns & Hypotheses.

Work Management 94

Work Management Marketing Management Startups Classified Ads 94

Martech

OCTOBER 22, 2021

Vendors differentiate by offering more frequent or detailed data updates or content marketing features that sometimes require additional investment. Vendors source this data differently, however. Other vendors develop and manage a proprietary database of keyword terms. Custom site crawls/audits. Content marketing and analysis.

Enterprise Management 138

Enterprise Management Marketing Management Search Marketing Lead Ranking 138

Martech

DECEMBER 6, 2023

Dana Carr, director of email marketing for customer data platform vendor Optimove, recommends a couple of strategies to avoid having legitimate messages flagged as spam. She also suggests using preference centers, which let users dictate the frequency of emails, as well as the categories and products included in the messages.

Rules 133

Rules Google Marketing Automation Services Paid Search Agency 133

EveryoneSocial

DECEMBER 23, 2022

As Ambassador Marketing puts it , “For centuries, word-of-mouth marketing has influenced purchasing decisions on everything from buying a new car to restaurant recommendations to software vendors.”. Key takeaway 2: Building reach, frequency, and trust. Listen to Andy talk about reach, frequency, and trust.

Word of Mouth 52

Word of Mouth WOM Work Management Marketing Management 52

Customer Experience Matrix

AUGUST 25, 2016

and we wrap up our review of sub-functions from the Raab Guide to ABM Vendors with a look at Result Analysis. Not surprisingly, most of vendors who do ABM Result Analysis also do some sort of Execution (12 out of 16, to be exact). Another two (Everstring and ZenIQ) didn't fall into the Execution group but came close.

Marketing Automation Services 120

Marketing Automation Services Account Based Marketing Vendors Differentiation 120

illumin

JANUARY 26, 2024

The industry has known about Google’s sunsetting plans for third-party cookies since 2018 when GDPR went into effect in the European Union; many marketers and vendors have spent the past six years preparing for this very moment. Are you ready to go cookieless? There may not be a need for dire panic just yet.

Privacy 59

Privacy Advertising Agencies Media Ad Frequency 59

Bionic

DECEMBER 9, 2022

Your media plan might also include ratings, GRPs, reach, frequency, and other expectations. When the vendor bills arrive, you’ll want to know if they delivered the ads as they promised in the insertion order. Vendor Names. When your ads start running, you’ll want to know if your ads are being delivered as planned. Hour of Day.

Paid Search Agency 84

Paid Search Agency Ads Advertising Agencies Ad Frequency 84

Aberdeen

MAY 25, 2021

In the research report Why Adopt Virtual Patching vs. Vendor Patching for Enterprise Software Security? , I wrote about the never-ending, inevitably unsuccessful hamster wheel of a traditional, vendor patch-oriented approach to security for enterprise databases and applications. Roughly half of these are due to vendor risk (i.e.,

Vendors 52

Vendors Software Analysis Research 52

Envy

MARCH 11, 2019

Post frequency: Daily. Post frequency: Irregular, sometimes monthly. Post frequency: Every few days. Post frequency: Every few days. Post frequency: Often, several times a day. Post frequency: Often daily, but sometimes less frequent. Infospectives by Sarah Clarke. Twitter: @TrialByTruth. Twitter: @J4vv4D.

Resources 91

Resources Ad Frequency Enterprise Management Work Management 91

Martech

SEPTEMBER 28, 2021

And most enterprise identity resolution platform vendors offer the following core features and capabilities: Data onboarding (including online/offline matching). Client data is typically onboarded via secure file transfer (SFTP), although several vendors profiled in this report also provide direct API transfer or pixel syncs.

Marketing Automation Services 116

Marketing Automation Services Privacy Enterprise Management Work Management 116

Martech

NOVEMBER 14, 2022

I expect retailers will pull the usual levers to capture more holiday spending — heavier discounting, higher email frequency or some other tactics. Vendors have sold CDPs as the gateway to customer intent, purchase propensity and data orchestration. Not just their email platforms, but all of their adjacent and connected systems.

Enterprise Management 110

Enterprise Management Work Management Paid Search Agency Marketing Management 110

Liveintent

JANUARY 4, 2022

” Since email is such a personal touchpoint, though, marketers need to keep frequency under control. “Reach out to (publishers), reach out to vendors, reach out to similar brands. Data strategy. Build a consortium that is going to be able to support that open communication and that open sharing of knowledge.

Advertising Agencies 127

Advertising Agencies Marketing Analytics Tools Mobile Advertising Paid Search Agency 127

Martech

FEBRUARY 2, 2023

A publisher may be able to match only a small percentage of the eye-glass vendor’s customers, but if they like reading the sports and arts sections, at least that gives some directional guidance as to what audience the vendor should target. “But you can easily do a reach and frequency and overlap analysis.”

Marketing Management 108

Marketing Management Privacy Advertising Agencies Ideal Customer Profiles 108

Trade Press Services

JANUARY 21, 2024

Consider inviting key players that fall outside of your company, such as clients, vendors, stakeholders or subject matter experts to maintain consistent collaboration. One critique about Slack is the frequency at which it can interrupt an individual’s workflow. Set custom notifications for improved project management.

Enterprise Management 81

Enterprise Management Work Management Multi-Channel Transparency 81

PureB2B

MAY 30, 2022

Frequency of their visits and how often they return. This intent data is then collected and aggregated each week by third party vendors (such as Leadiro). Frequency coupled with type of intent is a phenomenal way to increase leads and sales. As the same says, this data is provided by third-party vendors.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Customer Experience Matrix

JUNE 12, 2014

I recently did a study of the strategies of B2B marketing automation vendors. What I found most intriguing was the sheer diversity of the approaches, showing that vendors continue to explore new paths to success. The table below shows results for each strategy for each set of vendors, grouped by the major strategy categories.

Marketing Automation Services 120

Marketing Automation Services Vendors Marketing Automation Automation 120

Customer Experience Matrix

OCTOBER 15, 2015

The new funding is certainly impressive, although the record for a B2B predictive marketing vendor is apparently InsideSales’ $100 million Series C in April 2014. This lets marketers target messages very precisely, with key capabilities like frequency caps and content sequencing. But the new product is what’s really intriguing.

Marketing Management 120

Marketing Management Paid Search Agency Lead Ranking Ad Exchange 120

Customer Experience Matrix

JUNE 3, 2017

Compared with these vendors, SessionM’s loyalty features are probably its most unusual feature. Message delivery can be scheduled or triggered by variables such as time, frequency, and customer behaviors. The system has since expanded to support more channels and message types.

Loyalty 120

Loyalty Enterprise Management Ideal Customer Profiles Work Management 120

Customer Experience Matrix

OCTOBER 30, 2014

and then yesterday omnichannel personalization vendor Sailthru announced their own predictive solution. Vendor staff does some basic mapping for each client, which usually takes a couple of hours at most. While other vendors work even faster, they do this by limiting themselves to prebuilt connectors to standard systems.

Lead Ranking 120

Lead Ranking Enterprise Management Marketing Automation Services Work Management 120

The Point

OCTOBER 22, 2019

It’s an issue that B2B marketers are experiencing with increasing frequency: open rates and click-through rates that don’t quite match up, typically in the form of an abnormally high “click to open” (CTO) rate. Ultimately, the issue of email bots will need to be solved at a product level by the marketing automation vendors. (We

Marketing Automation Services 127

Marketing Automation Services CAN-SPAM Click Rate Trigger Marketing 127

Walker Sands

FEBRUARY 14, 2024

It’s even more difficult if you’re in HR tech, a sector that boasts an estimated 21,000 vendors. Data-related placements exist on an exponential growth curve — they start slow and steady at first, but gain momentum over time with increased frequency. So basically, every other company on the planet.

Paid Search Agency 40

Paid Search Agency PR Media Marketing Management 40

Choozle

SEPTEMBER 22, 2021

Q: Is it better to buy OTT/CTV programmatically or going direct to the vendor? It’s also extremely difficult to frequency cap when you go direct because there aren’t enough unique users or devices.

Cable 52

Cable Ad Frequency Advertising Agencies Webinar Metrics 52

Sales Engine

DECEMBER 21, 2015

To clarify, let’s assume that buyers in your industry replace their current vendor every five years. The right questions to ask are “What frequency can we realistically deliver?” But, if you examine your total universe of prospects, what percentage are actively searching for a solution in the next three months?

Budget Programs 120

Budget Programs Work Management Marketing Management Allocation 120

Avitage

JUNE 13, 2012

With this shift from vendor to buyer orientation comes great pressure on traditional content production methods and costs. ” This implies not only frequency but scale. Select methods that can meet these frequency, scale and cost requirements. Blogs have emerged as the best way to create for content marketing.

Video Marketing 120

Video Marketing Content Marketing Best Practices Content 120

Litmus

MAY 10, 2021

We even include a free template to help you evaluate vendors! However, you won’t know for sure which tool will help you reach your goals upfront—but you can at least use your goals to establish expectations when you vet vendors and speak to sales reps. This is helpful if there are frequency caps or limits you want to stay within.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Work Management Template 144

Heinz Marketing

MAY 20, 2022

PLG works because people are most open to optimizing their experience with a vendor when they’re already benefitting from said vendor in real-time. Takeaway #4— By focusing on higher frequency upsell opportunities, companies can increase their revenue from existing accounts by more than 40%. What does this mean?

Cross-Selling 100

Cross-Selling Work Management Marketing Management Lead Ranking 100

Customer Experience Matrix

JUNE 20, 2018

IBM Computer Competes Effectively with Human Debaters Source: CNET I could tell you about Tru Optik’s Cross-Screen Audience Validation (CAV) service , which draws on Tru Optik’s 75 million household database of smart TV viewers to give advertisers detailed information on audience demographics, reach and frequency by audience segment.

Marketing Management 120

Marketing Management Cross-Selling Mobile Advertising Newsletter 120

Customer Experience Matrix

JUNE 13, 2016

But most vendors serving the ABM space have taken a much narrower approach, either in providing data about accounts, managing campaigns against externally-built account lists, or providing account-level metrics such as coverage, engagement, and funnel velocity. Now things start get interesting.

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Work Management Buy 120

Bionic

FEBRUARY 23, 2023

Some examples of media plan identifiers are: Placement ID Campaign ID Advertiser ID Vendor ID Program ID Product ID Channel ID Creative ID Identifiers are ideally integers or short codes (e.g., To leverage industry data, you’ll need access to a directory of industry standard identifiers, such as vendor ID, program ID, and product ID.

Marketing AI 84

Marketing AI Media Plans Training Planning 84

Customer Experience Matrix

OCTOBER 14, 2014

(The system actually does have predictive modeling capabilities but the vendor has chosen not to expose them, having found most users lack interest.) Message creation begins by specifying which system that will execute the message: users select from predefined connections to different email vendors, Andoid and iOS apps, and HTTP posts.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Multi-Channel 120

Hubspot

JANUARY 3, 2022

With a billing system that is directly integrated with CRM, you can set up recurring payments, determine payment frequency, add custom start and end dates, and pause payments when necessary. By accepting automatic payments, you can cater to those who want to take advantage of the convenience that many customers look for in a vendor.

Sales Cycle 64

Sales Cycle CRM Enterprise Management Work Management 64

KoMarketing Associates

DECEMBER 5, 2018

Frequency of internal links on a page, usage and copy, and landing page focus all come to mind as areas B2B content marketers look for guidance with respect to SEO. These pages help validate a B2B vendor’s expertise in a particular industry, like healthcare or financial services as example. Industry Pages. Final Thoughts.

Practices 123

Practices SEO Marketing Websites B2B Thought Leadership 123

Choozle

MARCH 10, 2021

If under pacing, your base bid and your frequency settings will be two main factors to help get pacing under control. In conjunction with increasing your base bid, you will also want to increase your frequency to help serve more impressions. Optimize toward supply vendors that are garnering your desired CPC. Under Pacing .

Cost per Acquisition 52

Cost per Acquisition Cost Per Click Optimization Campaigns 52

Customer Experience Matrix

JUNE 4, 2014

Other answers revealed that satisfaction also depended on taking enough time to do a thorough vendor search, on evaluating multiple systems, and (less strongly) on using multiple features from the start. Another option I tried was a bar graph showing the frequency of each obstacle with color coding to show the satisfaction level.

Marketing Automation Services 120

Marketing Automation Services Customer Surveys Marketing Automation Planning 120

Customer Experience Matrix

OCTOBER 29, 2015

When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the "pure" CDP function of building the customer database. These are used mostly to help assess data quality and to profile new inputs.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

6sense

AUGUST 28, 2021

To create those engaging experiences, you’re probably already using — or considering — a vendor specializing in account identification and engagement. The algorithm considers the data — and the frequency of the same signals — to continually adapt. Here’s where I would start: Ask which approach your vendor uses.

Bandwidth 48

Bandwidth Ad Frequency Demand Generation Account Based Marketing 48

BenchmarkONE

SEPTEMBER 27, 2018

Find a mix of vendor blogs, personal blogs, and media publications in our roundup. Post frequency: 3-5 times a week. Post frequency: 2-5 times per month. Post frequency: 3-5 times per week. Post frequency: 3-5 times per week. Post frequency: 1-2 times per month. Marketo Blog: CMO Nation.

Marketing Automation Services 57

Marketing Automation Services Marketing Automation Automation Marketing Management 57