What Is Bottom-of-Funnel Marketing? Validating the Purchase

ClearVoice

Marketing activities late in the funnel work to validate the buyer’s purchase through decision-enabling content that helps late-stage buyers confirm their choice and avoid buyer’s remorse. It’s a good time to offer a demo or consultation… content that validates the purchase.

Is Your Firm a “Safe Choice”? for Prospective Clients?

Marketing Craftmanship

Acid Test: What’s the frequency and quality of content generation, as well as the number of direct and indirect “touches” with target audiences?). External Validation: How is your firm’s value proposition confirmed by objective 3rd parties?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Convert Your Marketing Mindset With A/B Testing

Oracle

Timing and frequency: send time, send day, send or share frequency. Which of the three categories will I start testing (creative, content, timing and frequency)? This shouldn’t be too challenging since most executives love to have metrics to validate programs. If you can assign an analyst to the team, they can often validate the statistical significance beyond the basic metrics. “Most of our assumptions have outlived their uselessness.”

A/B 199

8 Tips to Reduce the Email Bounce Rate

SendX

For starters, segment out the recipients and use a validation program to eliminate accounts that do not exist anymore. There is a wide range of email validation tools to use, including ZeroBounce, AeroLeads, Xverify that will help you detect invalid subscriber addresses.

Rate 195

B2B Content Licensing – Secret to Generating More Leads and Visibility

Hinge Marketing

Growth of organization by research frequency. Profitability of organizations by research frequency. By leveraging findings and insights from a given piece of research, you give your sales presentations and collateral more credibility and validation.

Email Marketing Analytics - How to Measure? [With Tips to Drive Business Growth]

SendX

Dependent Upon: Content, Quality of your email list, Frequency of emails If your content is not adding value to the subscriber, or it’s too hard for them to go through the content, they will unsubscribe. The frequency of your emails is also important.

How Quickly Should I Suspend or Delete Non-Responsive Leads?

The Point

The precise amount of time before suspending or removing non-responsive leads can vary based on a company’s sales cycle, brand awareness, list source, or frequency of contact.

How to perform a self-led deliverability audit

ConvertKit

Run your list through an email validation tool. There are plenty of list validation tools out there that you can use on your own. Analyze the volume and frequency of your sends. Deliverability Defined 10: List Validation 101 with Lauren Meyer from Kickbox. Jump ahead.

What You Need to Know to Manage the 3 Kinds of Inactive Email Subscribers

Litmus

For lower frequency senders that send less than once a week, a longer timeframe may be better. Are all or most of your email addresses confirmed via a double opt-in process or validation tool? Not sure how to develop a long-term strategy for managing your inactive email subscribers?

Spring Cleaning for Email Marketers: Inbox Edition

Oracle

AI or email verification services can be used to determine that a contact is valid prior to entering a list, but this should never be used on its own, and never as an acceptable standard for opt-in consent. To resolve this, implementing a multi-touch re-engagement campaign strategy and reducing overall mailing frequency is recommended. The dreary months of winter are waning, and spring cleaning should be on the horizon for every email marketer.

Email 184

10 Ways to Market Your Brand’s Integrity

Marketing Craftmanship

Acid Test: What’s the frequency of content generation, and the number of direct and indirect “touches” with target audiences?). Values: Are your firm’s core values validated through its actions? Validation: How is your company’s value proposition confirmed by objective 3rd parties? Regardless of whether your company is an established leader or an upstart, brand integrity matters. And it’s a corporate asset that needs to be marketed.

Brand 100

Active Listening for Agile Marketing Leaders

Marketing Insider Group

These conversations should be genuinely two-way, covering both formal and informal contexts, and with an emphasis on their quality not just their frequency. For the written word, we can use social media to acknowledge, validate, and offer our part of the conversation. Words matter.

User Feedback: How to Collect It and Improve Your Email Marketing Strategy

SendX

You may think that your current sales funnel is on-point, your product offering is excellent, and that your pricing is optimal, but none of this is true until your customers validate this for you. You have heard it before: “ the customer is always right. Cliché as it may sound, it’s true.

Email 195

XML Sitemaps

Brightedge

Ignore ‘priority’ and ‘change frequency’ tags: Two popular pieces of markup found in XML sitemaps are the ‘priority’ and ‘change frequency’ tags. Only include valid URLs: It’s imperative that your sitemap references URLs that are indexable and returning a 200 OK response code.

URL 90

Data Fluency Part 1: Skills B2B Sales and Marketing Teams Need

TrueInfluence

They should also be conversant in the half-dozen or so specific data points (frequency of site visit, average purchase size, etc.) Data loading is largely still a tech job, although with distributed tools and validation jobs more trained staff can be trusted to input data.

Why You Need to Create Buyer Personas (and How to Do It)

RockContent

Based on survey responses from business and marketing executives in North America, Cintell’s survey also found that companies using up-to-date personas crush the competition when it comes to exceeding revenue and demand-gen goals: Frequency of persona updates: Now that we all agree that personas are awesome, here are some keys steps Cintell identified for creating personas that are insightful and actionable. Use many different data points (and validate them).

Creating Awesome Buyer Personas

RockContent

Based on survey responses from business and marketing executives in North America, Cintell’s survey also found that companies using up-to-date personas crush the competition when it comes to exceeding revenue and demand-gen goals: Frequency of persona updates: Now that we’re all agree that personas are awesome, here are some keys steps Cintell identified for creating personas that are insightful and actionable. Use many data points develop accurate personas and validate them.

Email List Management for 100k+ List Size (Proven Frameworks to Double Your Open Rates)

SendX

These scrubbing services help you with: Validating your email list Removing fake email addresses Removing typos in email addresses Checking for emails from disposable email address providers Some email scrubbing services to try include: MailBox Validator - has a free plan for checking 100 contacts Quick Email Verification , starting at $4 for 500 contacts. For users who are highly active, you can tune up your email frequency to an optimum volume.

The State of Content Production: Benchmarks and Action Items

Oracle

This trend is validated by other content marketing benchmark reports, which indicates that there’s a viable learning curve for marketers navigating the production process. Frequency is not necessarily relegated to your program objectives. by Eloqua | Tweet this We know content marketing works, but we also know that it can pose organizational challenges for marketing teams.

What is a bulk email blast?

SendX

By doing that, you will avoid being marked as a spammer as you will be sure that you are sending emails to a valid list and people are engaging with your emails. What did you miss?

Blasts 212

Everything Marketers Need to Know About Sender Scores

Hubspot

As Sender Score is a free email reputation evaluation service from Return Path by Validity, you'll have instant access to detailed reputation reports and other free tools. Email marketing seems like an easy win for your inbound marketing strategy.

Spam 66

Email Marketing for the Holiday Season

Martech Advisor

To combat the high volume of emails to the inbox, marketers must consider many factors and use tactics that will contribute to how well they can rejoice, says, Tom Sather, Senior Director of Marketing, Validity.

Spam 53

Are the patterns in your data leading you in the wrong direction?

Measure Up Marketing

Regardless of what your function, inside or outside of Marketing, quality data , that is complete, consistent, accurate, valid, and up to date, is pivotal for making high-confidence critical customer, product, and market decisions. For this article to be valuable let’s start with two assumptions about your data: First, that you have quality data, and second that you are capable – or have access to capabilities – to effectively analyze your data.

Embracing Trust: How Marketers Can Prepare for GDPR 2.0

The Point

And these days, with a wealth of real-time data append and enrichment solutions available, there’s even less reason to have 8 fields on your registration form, when just a name and valid email address will probably give you what you need. If your marketing organization is 100 percent GDPR compliant (and if you are, you’re in the minority ) you may feel that your data compliance issues are behind you. Think again.

Trust 119

3 free social media campaign templates you can use right now—and why you need one

Sprout Social

By looking at audience trends and interests, you can validate big swings, avoid potential misses and find new ideas you might not have considered. Before jumping into creating a campaign plan, use a social listening tool to validate your ideas and hypotheses.

Guide to Bulk Email Blasts (Best Practices That Work in 2020)

SendX

By doing that, you will avoid being marked as a spammer as you will be sure that you are sending emails to a valid list and people are engaging with your emails. What did you miss?

Blasts 195

When Good Enough Shouldn’t Be: Fixing Email Performance Problems

Oracle

Your email frequency will also affect where you set your inactivity limits, with higher cadence senders needing to set tighter limits. Apply greater targeting parameters to your frequency rules.

Email 161

When It Comes To Email Speed, It’s All About Reputation

Oracle

These are all valid concerns, and I am here to explain that the speed in which an email is delivered is almost always due to a sender’s reputation , which is of course ultimately driven by their mailing practices. Following specific best practices, such as segmenting based off of engagement, managing frequency based off of behavior, and acquiring explicit permission when developing an audience are all great ways to increase the chance of successful and speedy deliverability.

Email 158

First World Problems: What To Do With Too Many B2B Leads

The Forward Observer

To generate qualified demand, marketers need technology and processes that capture lead quality information; validate, score, and classify leads; develop programs to nurture leads that don’t yet warrant sales attention; and define metrics that directly identify marketing’s contribution to the sales pipeline and closed deals.”. Implicit data is what is revealed by the prospect’s online behavior such as pages visited, and recency or frequency of visits.

Seven Things You Need To Know For Kick-Ass B2B Email Marketing

The Forward Observer

There are no shortcuts – for email to work you need to build a valid list of people who have raised their hands and given you permission to communicate with them. So, make sure to email with enough frequency so that people will not forget who you are. Artillery B2B Marketing Blog > The Forward Observer With the right understanding of email marketing, you can cost-effectively nurture prospects, deepen relationships with prospects and close more sales. And kick ass.

Email 201

Machine Learning Problems: The Easy Parts

Contify

The features are based on the frequency and importance of entities among other things (discussed at a later point in this post). We tuned the algorithm in hundreds of ways, and validated it on thousands of human curated documents. We found that the simplest approach is to compare entity frequency vectors of a set of documents to be compared as duplicates. Inverse document frequency. We can improve the term vector further by using inverse document frequency (IDF).

Machine Learning Problems: The Easy Parts

Contify

The features are based on the frequency and importance of entities among other things (discussed at a later point in this post). We tuned the algorithm in hundreds of ways, and validated it on thousands of human curated documents. We found that the simplest approach is to compare entity frequency vectors of a set of documents to be compared as duplicates. Inverse document frequency. We can improve the term vector further by using inverse document frequency (IDF).

Staying Aligned with Your Content Marketing Strategy

DivvyHQ

The frequencies to which you will create that content for each channel (a.k.a. For example: You might set a goal to create 60% of marketing content for the top-of-funnel/awareness stage, 30% for mid-funnel/nurturing and 10% for bottom of funnel/validation. Production Guide Posts – Content Quality, Frequency & Consistency. Frequency & Consistency – These two often go hand in hand and coalesce within your editorial calendar.

First World Problems: What To Do With Too Many Leads

The Forward Observer

To generate qualified demand, marketers need technology and processes that capture lead quality information; validate, score, and classify leads; develop programs to nurture leads that don’t yet warrant sales attention; and define metrics that directly identify marketing’s contribution to the sales pipeline and closed deals.”. Implicit data is what is revealed by the prospect’s online behavior such as pages visited, and recency or frequency of visits.

The Lead Generation Strategy Guide

Zoominfo

The point is to engage them with content that will bring them to owned marketing channels, most commonly a company website, and in turn, evolve awareness into validated interest about a particular product or service.

Can we rely on AI to make marketing more human?

ClickZ

Once the data elements are identified, validate that they’re accurate, remediate, and cleanse if needed. Successful campaigns rely heavily on testing content, the frequency of contacts, and the intervals between contacts.

Test 86

Why and How to Market Your Firm’s Brand Integrity

Marketing Craftmanship

Acid Test: What’s the frequency of content generation, and the number of direct and indirect “touches” with target audiences?). Validation: How is your firm’s value proposition validated by objective 3 rd parties? As the limitations of a virtual marketplace continue to reduce most B2B firms to commodities, it’s become increasingly important to communicate not just what your company does, but to generate interest in what your enterprise stands for.

Brand 109