4 Elements that drive B2B direct marketing results
Biznology
FEBRUARY 9, 2016
First, start with companies by industry (4-digit SIC or 6-digit NAICS code) and number of employees by standard ranges (i.e. In addition to this customer profile (which is a look in the rear view mirror), other market segments should be identified, especially if a new product or service is being marketed. 1-10, 11-25, etc.)
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