When Good Enough Shouldn’t Be: The Best Email Frequency

Oracle

If the content is relevant, then frequency is irrelevant. How do I know what the best email frequency is? The frequency of promotional emails across the industry continues to grow, so the risks are growing, too. A Better Email Frequency Includes Engagement Segments.

Turbocharge Your Segmentation with RFM Scoring

Oracle

RFM stands for Recency, Frequency and Monetary analysis, and is a customer segmentation model that hypothesizes that customers who engage or purchase more recently and frequently , and spend more , are more likely to respond positively to future promotional offers. RFM personas are generated in a three-step process: Each customer is scored based on recency, frequency and monetary value of his/her engagement over a look-back period.

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B2C Personalization Blog Series Part 2: Creating a Single Brand Experience to Grow Relationships

Oracle

Having originated in catalog marketing, the concept of RFM (recency, frequency, monetary) modeling has been around for at least 25 years. For instance, consider your email program and the recency and frequency of open and click behaviors.

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Are Your Customers Experiencing Marketing Oversaturation? Here’s How to Deal with it

Oracle

With fatigue analysis , marketers are able get insight into the distribution of the four different fatigue personas and turn up the message cadence of underexposed customers and reduce the frequency for oversaturated recipients on the verge of disengaging.

The real benefits of implementing a loyalty program

DotDigital

The brand redefined its customer engagement by integrating dotdigital’s recency, frequency, and monetary (RFM) value model tool. One such success story is our client Cellar One, an exclusive invitation-only online store for Australia’s second-largest wine company, Accolade Wines.

Marketing Analytics and Lead Nurturing – A Strategic Combination

B2B Marketing Analytics

Analyzing the frequency and recency of the engagements together is a strong indicator of qualification. The recency of sales conversation and sales activities. Marketing Analytics and Lead Nurturing is a strategic combination across all revenue marketing organizations.

How Kele Developed a Personalized Email Strategy

Oracle

One of the best ways to target customers accurately is to create messaging and marketing tactics that resonate depending on a customer’s buying cycle or frequency. They then created “buying cycle campaigns,” which are automated campaigns that target different customers in a recency, frequency, monetary (RFM) model. With dynamic segmentation, a contact can flow from one segment to another, depending on their purchase history and frequency.

Holistic Email Metrics Matrix: Are You Seeing the Whole Picture?

Litmus

Subscriber RFM (recency, frequency, monetary). Customer RFM (recency, frequency, monetary) of subscribers vs. non-subscribers. Email analytics are powerful… and also dangerous.

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B2B lead qualification and scoring

Sales Lead Insights

Frequency, quality, quantity, recency of actions taken. The growth of the Internet has changed B2B buyer activity. Buyers don’t wait for a sales person to call them anymore. They get most of their education on the web. As B2B buyers increasingly use online channels to do their research, Marketing meets prospects earlier than ever in the buying process – often long before the prospects are ready to engage with Sales.

The Only 2 Account-Based Sales Development Metrics You Need To Measure

Varicent

Account engagement Account engagement measures the frequency and recency of activities to those leads within an account. Account engagement – the frequency and recency of activities to those leads within an account.

The Value of Investing in Customer Value Management

Measure Up Marketing

You will need data related to value attributes, tenure, share of wallet, recency and frequency of purchase, cost to acquire, and cost to serve. Customer transaction data (recent purchases, frequency of purchases, products purchased, quantities, pricing info, etc.).

New dawn for retailers as Bronto fades into the sunset

DotDigital

McKinsey has observed various changes in consumer behavior; a preference for trusted brands; a decline in discretionary spending; trading down; larger baskets; reduced shopping frequency, a shift to stores closer to home; and, polarization of sustainability.

B2C Personalization Blog Series Part 3: Knowing Your Customers So Well You Can Predict Their Needs

Oracle

Think of this as a type of RFM (recency-frequency-monetary) model on steroids—it is a much more advanced predictive model that can take thousands of inputs. In part 1 of this series , we looked at the importance of responsiveness and reacting to customer behaviors.

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How Kele Developed a Personalized Email Strategy

Oracle

One of the best ways to target customers accurately is to create messaging and marketing tactics that resonate depending on a customer’s buying cycle or frequency. They then created “buying cycle campaigns,” which are automated campaigns that target different customers in a recency, frequency, monetary (RFM) model. With dynamic segmentation, a contact can flow from one segment to another, depending on their purchase history and frequency.

What is eRFM?

DotDigital

Using insights such as the recency, frequency, and monetary value of past purchases (RFM) enables you to identify customers who have the highest potential. Segmentation is a well-established tactic used by marketers to improve the relevancy of their marketing.

Guide to programmatic campaign optimization

Choozle

If under pacing, your base bid and your frequency settings will be two main factors to help get pacing under control. In conjunction with increasing your base bid, you will also want to increase your frequency to help serve more impressions.

5 Ways to Improve the Quality of Your B2B Leads

The Forward Observer

Implicit data is what is revealed by the prospect’s online behavior such as pages visited, and recency or frequency of visits. Artillery B2B Marketing Blog > The Forward Observer Are you generating lots of leads but few sales? You might have weak leads. Here are 5 ways to quickly strengthen your B2B lead quality and sales. Most B2B companies (and their sales teams) always clamor for "more leads." But what they really want are more quality leads.

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With the identity crisis looming, do publishers and marketers have their head in the sand?

Liveintent

What are the recency and frequency of the provider’s linkages? This September, LiveIntent commissioned a study that examined how marketers and publishers are preparing for the third-party cookie’s end.

Boost Email Relevancy With Dynamic Content

Industrial Marketing Today

Either use an objective lead scoring system to separate prospects from customers or use some form of Recency, Frequency and Monetary (RFM) model to segment your database. Email marketing has been a staple of industrial marketing for a long time. However, many of these marketers are now experiencing declining open and click through rates. With all the buzz about social media, blogs and RSS feeds, are email marketing and eNewsletters dead? Not so fast!

27 B2B Marketing Measurement Reports in Google Analytics

KoMarketing Associates

Behavior >> Frequency & Recency >> Count of Sessions. Google Analytics has over 100 different reports available out-of-the-box. Some reports require additional configuration, such as Events, Ecommerce, or Goals, but a majority of the reports will begin showing collected data on your site visitors and marketing behaviors immediately.

4 ways to drive Black Friday customers to shop again over the holidays

DotDigital

RFM (recency, frequency, monetary) can help you group your audience based on how much they spent with you over BFCM. The cost of acquiring new customers has increased by 60% in the last six years. To maximize the profitability of the season, you need to plan ahead.

Finding Meaningful Patterns in Intent Data Requires Advanced Analytics

TrueInfluence

Since then, we’ve constantly honed Relevance Engine’s algorithms to find patterns in purchase intent activity that go well beyond just recency and frequency. And, as I’ve said earlier, Relevance Engine bases its analysis on more than frequency and recency – it also considers firmographic intelligence, such as revenue, number of employees, and significant events in recent company history. By Ray Estevez – Chief Data Officer, True Influence.

First World Problems: What To Do With Too Many B2B Leads

The Forward Observer

Implicit data is what is revealed by the prospect’s online behavior such as pages visited, and recency or frequency of visits. Artillery B2B Marketing Blog > The Forward Observer Are you getting lots of leads but not enough sales? Lead scoring can help you practice smart B2B sales triage, while boosting conversions and revenues. While having too many leads may sound like a nice problem to have, it can actually be worse than not having enough leads.

Why Sales Shuns B2B Marketing Qualified Leads

Marketing Interactions

In most lead scoring schemas, you award higher points for form fills and downloads or event registration and attendance and lower for web page views, frequency, and recency. I read an interesting exchange on LinkedIn recently.

Vocus Purchased by Private Equity Firm GTCR: This Could Be Interesting

Customer Experience Matrix

To give a flavor for the implementation: lead scoring holds separate scores for attributes and engagement activities; can assign activity points based on recency and frequency of email, Web visits, landing pages, and news release activity; and automatically recalculates scores over time. Vocus announced on Monday that they were being acquired by private equity firm GTCR for $446.5 million in cash, a premium of 48% over their stock market price. It’s still a modest multiple of 2.4

First World Problems: What To Do With Too Many Leads

The Forward Observer

Implicit data is what is revealed by the prospect’s online behavior such as pages visited, and recency or frequency of visits. Artillery B2B Marketing Blog > The Forward Observer Are you getting lots of leads but not enough sales? Lead scoring can help you practice smart B2B sales triage, while boosting conversions and revenues. While having too many leads may sound like a nice problem to have, it can actually be worse than not having enough leads.

Mobile customer lifecycle management in 2019: How to reach the hyperconnected

ClickZ

We recommend that our clients use a tool that can look at the recency, frequency, and monetary value of user actions within their apps. Recency shows how engaged customers are with a brand, and it’s also a great metric for retention. Frequency and monetary values show how much time and money these customers are spending with a brand. Customer lifecycle management (CLM) isn’t a new idea.

How to Leverage Baidu Analytics to Grow Your Digital Presence in China

KoMarketing Associates

The Audience Insight Report provides user data, including demographic overview, education and vocation, interest, geographic, device usage, new and returning visitors, and loyalty (as determined by visit frequency, recency, and engagement). Most B2B marketers are familiar with web analytics tools, such as Google Analytics. For much of the world, it’s a must-have (free!) tool to discover insights into how your website is performing. In China, however, it’s a different story.

8 Practical Tips for Successful B2B Email Marketing

Exo B2B

If you leverage survey data, purchase cycle analysis (recency, frequency, purchase type and amount) by applying certain business rules, you will have much higher conversion results (opens, clicks, inquiries, purchases).

7 Benefits of Incorporating CTV in Your Omnichannel Marketing Plan

Digilant

Key metrics such as frequency, conversion rates, and cost per visit. Reach, frequency, and recency analytics along with impressions and responses by geo. .

It’s Time to Focus on Retargeting and Re-Engagement

Martech Advisor

Before running our app retargeting and re-engagement campaigns – which were fully programmatic – YouAppi’s Dynamic Audience Segmentation Engine segmented all users into granular cohorts based on app visit recency and frequency and purchase funnel position. With less than 80 days until Christmas, many Ecommerce apps are making final adjustments to their marketing plans for Q4.

6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Recency of visits. Frequency of visits. Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 Interactive Marketing Online Testing Strategy. The phenomenon of big data certainly comes with big promise. After all, having terabytes of data on customer history and behavior is certainly better than trying to extrapolate from just a few data points.

Ecommerce marketing: 5 email campaigns to drive conversions and increase sales

DotDigital

eRFM customer modeling looks at a customer’s RFM (recency, frequency, and monetary value) score and adds engagements such as email opens and online browsing. Ecommerce marketing success is not a mystery. It’s about understanding customer intent.

Deltalytics' Lloyd Merriam Comments on LTV

Customer Experience Matrix

My friend Lloyd Merriam has left a thoughtful comment on last week's post about Lifetime Value. It's worth treating as a post of its own. Here's Lloyd: I completely agree that customer lifetime value (LTV) is the single metric against which all strategic business decisions should be evaluated. Although non-trivial, determining the current value of a customer isn’t particularly challenging.

What We’ve Learned From Pioneering Account-Based Predictive Models

6sense

Based on your historical data — as well as the recency, frequency, and significance or an account’s intent and engagement signals — this model produces a numeric score as well as a classification in one of five buying stages: target, awareness, consideration, decision, and purchase.

Four Great Ways to Use Personalization in Digital Marketing

Webbiquity

Another really powerful method for landing page personalization is using the RFM (recency, frequency, monetary) model. Guest post by Stefan Debois. Today, personalization is more important than ever, as consumers and business decision makers alike are overloaded with content. While a lot of information gets ignored, personalized content tends to hit home. Image credit: Autopilot. That should come as no surprise.

Data Quality Is King in Intent Monitoring, but Analysis Is the Difference Maker 

TrueInfluence

And it’s not just the basics of recency and frequency. Ray Estevez, True Influence Chief Data Officer. Intent monitoring is moving from the cutting edge of B2B marketing technology to an essential component of Account-based Marketing (ABM) and other advanced revenue strategies.