DotDigital

MAY 13, 2021

Using insights such as the recency, frequency, and monetary value of past purchases (RFM) enables you to identify customers who have the highest potential. This means that you can segment customers based on their recent interactions with your brand, as well as their past purchase behavior. . That’s where eRFM comes in.

Ad Frequency 59

Ad Frequency Segmentation Marketing Automation Services Purchase Intent 59

DotDigital

MAY 6, 2021

eRFM customer modeling looks at a customer’s RFM (recency, frequency, and monetary value) score and adds engagements such as email opens and online browsing. Using this you can keep track of customers as they begin to show signs of intent to buy. First purchase intent should be taken seriously by every ecommerce merchant. .

eCommerce 101

eCommerce Email Campaigns Email Marketing Campaigns 101

Vidyard

DECEMBER 8, 2014

And third, according to an Unruly study, enjoyable videos can increase purchase intent by 97%. Second, videos are extensions of what we already love – watching TV and movies – making them easy to consume and, maybe more importantly to today’s marketers, easy to share across social media and email. ‘Nuff said.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50