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9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research.

Stats 281
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Is SEO Dead in 2023?

ClearVoice

Investing in public relations campaigns or social media has gained steam Some marketers may feel that investing in public relations and social media marketing is more effective than SEO for several reasons: 1. Brand Awareness: Public relations and social media marketing can be effective in building brand awareness.

SEO 105
Insiders

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How Does Qualitative Research Support Captivating Story Creation?

Vision Edge Marketing

Edelman, one of the world’s largest public relations firms, asserts that “great storytelling today requires a more intimate relationship with our audience, supporting analytics and a strategy that drives the brand narrative.” Because stories have the power to persuade, engage, and inspire.

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The Power of A Press Release on Website Traffic

Bluetext

Press releases have long been the quintessential staple of a Public Relations and Communications business strategy. While they’ve always been necessary, the frequency with which companies distribute press releases varies depending on company preferences and what critical stakeholders deem “newsworthy”.

Press 43
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What is Controlled Media?

Brandpoint

For example, the placement of your media incorporates the timing and frequency of distribution, the targeted audience and more along those lines. With an election just around the corner and reports on COVID-19 circulating daily, news publications and reporters are more than preoccupied.

Media 143
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B2B Email: Only As Good As the Inbox It Lands In

Navigate the Channel

RELATED: Email Benchmarks for Building Product Marketers The Role of Sender Reputation Email providers assess sender reputation to determine whether an email is legitimate or potentially harmful. Factors like sending frequency, engagement rates, and complaint levels contribute to your sender reputation.

B2B 65
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Micro-Influencer Marketing is the new Influencer Marketing

Biznology

While this is effective for getting a lot of eyeballs on the initial post, the story is quickly buried due to the high frequency of posts. In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. Most firms focus only on outreach to A-listers.