Publishing Frequency: Why (and How) We’re Changing Things Up

Content Marketing Institute

Our new publishing frequency. Some of you might be wondering about two weekend stalwarts – the PNR: This Old Marketing podcast and the Content Strategy for Marketers newsletter. For years, Joe has encouraged companies to get strategic about their publishing frequency decisions.

60% of podcast listeners report looking up a product or service after hearing an ad

ClickZ

According to new data released Wednesday morning from Adobe, podcast advertising continues on the rise. Podcast mobile app usage is up 60% since January 2018, and a full quarter of current podcast listeners have tuned in for the first time just in the past six months.

How to Develop and Grow a Successful Podcast

Content Marketing Institute

Robert Rose and I just completed four years and over 200 episodes of our podcast, This Old Marketing. While far from the most successful marketing podcast on the planet, our one hour of weekly shenanigans has done fairly well. The podcast should not be first.

10 Considerations When Starting a Podcast

Circle Studio

10 years ago, many people didn’t know what a podcast was. Now, an estimated 90 million Americans listen to at least one podcast a month, and 62 million listen to a podcast weekly. Podcasts have become a powerful way to offer valuable content to your target audience and strengthen your content marketing strategy. That being said, creating a podcast requires much more than just talking into a microphone. What’s going to make your podcast stand out?

Everything I’ve Learned About Podcasting as HubSpot’s Podcast Marketer

Hubspot

A rise in podcast content paired with advancements in technology. Here at HubSpot, we've been watching the world of podcasting grow and change. We've even been testing the proverbial podcast waters ourselves. A Brief History of Podcasts. over 660,000 active podcasts.

B2B Lead Generation Blog: Podcast: How to Nurture Leads

B2B Lead Generation

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Nuts and bolts of contact frequency and content.

How to Promote an Event with Social Media

Paul Gillin

Record as many presentations as possible and post them as podcasts or video podcasts. If you can’t record the sessions, set up brief interviews with selected speakers and post them as podcasts. Create an e-mail newsletter with frequency of at least every other week.

Five Surprising Findings from the 2017 Marketing Strategy Report

Webbiquity

There’s (almost) no correlation between publishing frequency and marketing success. This contradicts earlier research from sources like HubSpot , which found a strong correlation between higher blogging frequency and content marketing success. If you’ve got the budget, try incrementally increasing your publishing frequency while keeping a close eye on results. Or as the CoSchedule report advises: “increase publishing frequency as a test, not as a rule.”

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Top 23 Cyber Security Resources to Keep You Up-To-Date in 2019

Marketing Envy

Post frequency: Daily. Post frequency: Irregular, sometimes monthly. Post frequency: Every few days. Post frequency: Every few days. Post frequency: Often, several times a day. Post frequency: Often daily, but sometimes less frequent. Post frequency: Often, several times a day. Post frequency: Often, several times a day. Post frequency: Often, several times a day. Post frequency: Often, several times a day.

Content Marketing Tips for Lead Nurturing

B2B Lead Generation

Email examples: links to by-lined articles, blog posts, links to third party articles, case studies, press releases, white papers, e-newsletters, event invitations, archived event links, research reports, blogs, success stories, video, podcasts, third-party articles and website content. Online examples include: blog posts, podcasts, videocasts, videos, webinars, e-books, personalized microsites, wikis and other multimedia. Webcasts and podcasts — Send a link in emails.

4-Step Content Marketing Process to Grow Your Business

Modern Marketing

Blog posts, video content, podcasts, etc. -- there are multiple content formats that can be used. This allows you to make sure your audience will always have something to engage with, according to the publishing frequency you decide is best for your brand.

7 Easy Ways to Improve Your Retargeting Ad Campaigns

Buffer

Tip #3: Keep a close eye on advertising frequency. Tip #3: Keep a close eye on advertising frequency. Frequency is something that many advertisers don’t necessarily consider in their campaigns, but should be thinking about in terms of improving their overall performance.

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5 Key Skills Your Team Needs to Nail Cross-Channel Marketing

Modern Marketing

These vehicles include infographics, infomercials, podcasts, social media posts, and video scripts. This skill determines the combination, frequency, and timing for all marketing tactics across channels.

Digital Audio Advertising Is Booming: Here’s Why

Albert

What’s more, listening to digital radio — which includes satellite radio, music streaming through services like Spotify, and downloadable podcasts — accounts for 15% of consumers’ digital media minutes. August. by Oren Langberg. Lead Sales Egineer.

The Latest Trends in B2B Email Marketing

Modern Marketing

The higher your email frequency, the sooner you’ll want to intervene. blog posts, webinars, reports, podcasts, etc.). Now, the trend is having the level and frequency of prospect engagement drive the pace of the emails—faster or slower.”

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7 Ways to Make Retargeting More Effective

KoMarketing Associates

You either paid for them, or created content for them , or did something like an event or a podcast or a webinar. Use AdWords Frequency Reports to avoid ad fatigue. Just head into the AdWords Frequency Report and take a look at when engagement is dropping off. Everybody leaves.

10 Questions You Need to Answer with a B2B Social Media Audit

KoMarketing Associates

For many, they use a template with designated theme days or spaces for the frequency of types of post, such as self-promotional or external thought pieces that the audience would find interesting.

Beginner’s Guide to Discovering the Competition’s SEO Strategy

Single Grain

You start with a great piece of content, which is the “seed” (say a podcast), and from the seed, you can easily “sprout” new forms of content (a blog post from the transcript, a YouTube video with visuals, an infographic, etc.).

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Only B2B - Untitled Article

Only B2B

Or this from GoPro : You should test your content with fewer images, videos, podcasts, animations or even softer CTAs. The frequency of the newsletter, how to contact them, what will it contain etc. Finally, 5 things in email marketing campaign which actually work.

The Keywee Facebook CPC Tracker: March Update

Keywee

We’ve seen this happen in the world of audio reporting and podcasting. The New York Times, following the success of its hit podcast The Daily, announced multiple new hires to strengthen its audio team and expand its projects.

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We Analyzed 15,000 Instagram Stories from 200 of the World’s Top Brands (New Stories Research)

Buffer

Average posting frequency per month. In an effort to make this research even more interesting and valuable, we looked at four unique verticals to compare a variety of data points such as completion rates, posting frequency, and more. Average posting frequency per month.

Content Community Pioneers: Databox

nDash

Characteristics of a brand leveraging a content community can include: *Publishing frequency : where brands rarely go consecutive days without publishing.

How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer

There are also three other factors that contribute to the ranking of Instagram posts, but to a smaller extent: Frequency: Instagram aims to show her the best posts since her last visit. Anchor – a podcast and short audio social network.

10 Ways to Grow Your Email List Like a Boss

Modern Marketing

If you produce a podcast or video series, plug your email list at the end of each episode. Segmentation strategies like these help you connect readers with the right topics at the right frequency.

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How Ahrefs and Buffer Drive 1 Million+ Sessions Per Month with Evergreen Content and Social Media

Buffer

Social media advertising has been an effective way for us at Buffer to boost website traffic around top performing blog posts, strategic marketing initiatives, landing pages, and even our podcast. This reduced the friction of going from podcast ad >> podcast subscriber.

What Does A Content Marketing Plan Look Like?

Marketing Insider Group

According to CMI , blogs, newsletters and magazines (print and digital), and podcasts are the types of content most readers expect on a regular cadence. What is the ideal cadence or frequency? Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. Where do you start?

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Lead Nurturing: 5 Useful Tactics to Get More Opportunities

B2B Lead Blog

For more ideas read 5 things you can do to improve lead generation , If you’re just getting started read Lead Nurturing in 6 Simple Steps Example lead nurturing track The tactics you employ and the frequency of touches will depend on what you sell and the buying process.

Personalizing your Unsubscribe Page to Generate Leads

ActiveDEMAND

Offer options on changing the frequency. Offer alternative ways to stay engaged like joining a forum, liking a Facebook page, or subscribing to a podcast. Generate leads from an unsubscribe page?? Yes, it is possible and we do it. We deliver a very personalized experience on our unsubscribe page. When users click the unsubscribe link, they go to a page that is personalized to them: it uses their logo, their name, and their company name.

Content Community Pioneers: OpenView Labs

nDash

Publishing Frequency . This is typically between 4-6 long-form posts per week, in addition to podcasts, guides and other forms of content. “I want every brand to publish content like OpenView Ventures.” ” .

Using Content To Create That Zero Moment Of Truth

Marketing Insider Group

With advertising it’s about reach and frequency, and you’ve got to pay your way to get there. ” This podcast was created and published by TechnologyAdvice. I was a recent guest on the TechnologyAdvice Expert Interview Series. The series, which is hosted by TechnologyAdvice’s Josh Bland, explores a variety of business and technology landscapes through conversations with industry leaders.

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Are You Ready for Content Marketing in 2018? 60+ Predictions

Content Marketing Institute

More audio/podcasts. In a world of increasing scandal (think Wells Fargo) and people slapping “fake news” labels on content with increasing frequency, success will come from telling the truth.

When Does It Make Sense to Create Another Content Calendar?

DivvyHQ

weekly frequency or higher), then it almost always makes sense to set up a dedicated content calendar. A blog post has a very different creation and revision process than, say, a podcast or an update to your website copy.

5 Ways to Systematize your eNewsletter Production Process

B2B Marketing Traction

If you are targeting busy executives, consider having both articles they can read and podcasts they can listen to. Watch the frequency of your newsletters. Your newsletter sent by email is still an important marketing tool for staying in front of customers and prospects.

B2B Content Strategy & Development: Top Challenges to Address

Launch Marketing

Podcasts. What’s the right cadence or frequency for distributing or publishing our content?”. Crafting and carrying out a content marketing strategy continues to be one of the top marketing challenges of organizations that we work with.

Six lessons we learned from our content marketing last year

Parse.ly

We produced 15 podcast episodes of The Center of Attention. Focusing on engagement in the newsletter matters, as does frequency. We love when people read our blog. We do! Thank you for being here.

Content Optimization vs. Content Analysis: What's the Difference?

Atomic Reach

Include all types of content such as blog posts, ebooks, infographics, podcasts, webinars, videos and presentations. Add in some information about the following (including and adding metrics relevant to your business): Content frequency.

Secrets of a Lead Nurturing Maestro

LeadCrunch

If you’re not getting the conversion rate you hoped with your nurture campaigns, listen to what Jon Powell has to say, excerpted from my podcast with Jon. The frequency of engaging your site. He’s truly a rock star and we appreciate him joining us on the B2B Marketing Jukebox Podcast which you can listen to here. Jon Powell is an original thinker with keen insights into digital marketing, storytelling, and human behavior.