Publishing Frequency: Why (and How) We’re Changing Things Up

Content Marketing Institute

Our new publishing frequency. Some of you might be wondering about two weekend stalwarts – the PNR: This Old Marketing podcast and the Content Strategy for Marketers newsletter. For years, Joe has encouraged companies to get strategic about their publishing frequency decisions.

60% of podcast listeners report looking up a product or service after hearing an ad

ClickZ

According to new data released Wednesday morning from Adobe, podcast advertising continues on the rise. Podcast mobile app usage is up 60% since January 2018, and a full quarter of current podcast listeners have tuned in for the first time just in the past six months.

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Podcast Advertising: 5 Experts Reveal Their Secrets

Hubspot

If so, I'm guessing you've listened to a podcast or two. podcast audiences listen to an average of seven podcasts per week. The podcasting industry has continuously grown since 2013. That's why it's important to consider podcast advertising for your brand.

Podcast Production 101: The Complete Guide to Starting Your Own Show

Single Grain

Podcasting is one of the most unique mediums to reach your audience in the most human way. This is the reason that so many marketers, businesses and freelancers are using podcasts as a content delivery channel to reach their target audience. Podcasts are growing in popularity.

How to Advertise on a Podcast [+Tips from a HubSpot Podcaster]

Hubspot

According to a report from Podcast Insights , there are more than 750,000 active podcasts and counting. If you're an advertiser interested in spreading awareness to podcast listeners, the huge pool of podcasts might seem promising -- but also overwhelming. Podcast Promos

Everything I’ve Learned About Podcasting as HubSpot’s Podcast Marketer

Hubspot

A rise in podcast content paired with advancements in technology. Here at HubSpot, we've been watching the world of podcasting grow and change. We've even been testing the proverbial podcast waters ourselves. A Brief History of Podcasts. over 660,000 active podcasts.

10 Considerations When Starting a Podcast

Circle Studio

10 years ago, many people didn’t know what a podcast was. Now, an estimated 90 million Americans listen to at least one podcast a month, and 62 million listen to a podcast weekly. Podcasts have become a powerful way to offer valuable content to your target audience and strengthen your content marketing strategy. That being said, creating a podcast requires much more than just talking into a microphone. What’s going to make your podcast stand out?

How to Develop and Grow a Successful Podcast

Content Marketing Institute

Robert Rose and I just completed four years and over 200 episodes of our podcast, This Old Marketing. While far from the most successful marketing podcast on the planet, our one hour of weekly shenanigans has done fairly well. The podcast should not be first.

B2B Lead Generation Blog: Podcast: How to Nurture Leads

B2B Lead Generation

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Nuts and bolts of contact frequency and content.

Craig Cotton, VP Marketing at Impinj: How The Internet of Things is Revolutionizing Retail

Crimson Marketing

Podcasts Product Marketing Needs determine market innovation. It should come as no surprise, then, that traditional brick and mortar retail is seeking ways to evolve and keep pace with the level of service and personalization offered by online shopping.

Beyond the Blog Post: 21 Inspirational Branded Content Examples

Single Grain

The idea is to foster awareness of your brand's expertise via well-crafted blog posts, videos, podcasts, infographics, etc. . 5) GE Launches a Science-Fiction Podcast. Much like Wistia, GE has embraced binge-worthy content and affinity marketing with their podcast, “The Message.”.

How to Promote an Event with Social Media

Paul Gillin

Record as many presentations as possible and post them as podcasts or video podcasts. If you can’t record the sessions, set up brief interviews with selected speakers and post them as podcasts. Create an e-mail newsletter with frequency of at least every other week.

How to Replicate the Success of the Best Brands in Content Marketing

Marketing Insider Group

HubSpot, one of the best digital marketing brands today, also has conducted extensive studies on blog posting frequency with thousands of companies participating. Simply by increasing your frequency to twice a week will produce a significant increase in traffic as well.

Five Surprising Findings from the 2017 Marketing Strategy Report

Webbiquity

There’s (almost) no correlation between publishing frequency and marketing success. This contradicts earlier research from sources like HubSpot , which found a strong correlation between higher blogging frequency and content marketing success. If you’ve got the budget, try incrementally increasing your publishing frequency while keeping a close eye on results. Or as the CoSchedule report advises: “increase publishing frequency as a test, not as a rule.”

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Top 23 Cyber Security Resources to Keep You Up-To-Date in 2019

Marketing Envy

Post frequency: Daily. Post frequency: Irregular, sometimes monthly. Post frequency: Every few days. Post frequency: Every few days. Post frequency: Often, several times a day. Post frequency: Often daily, but sometimes less frequent. Post frequency: Often, several times a day. Post frequency: Often, several times a day. Post frequency: Often, several times a day. Post frequency: Often, several times a day.

Content Marketing Tips for Lead Nurturing

B2B Lead Generation

Email examples: links to by-lined articles, blog posts, links to third party articles, case studies, press releases, white papers, e-newsletters, event invitations, archived event links, research reports, blogs, success stories, video, podcasts, third-party articles and website content. Online examples include: blog posts, podcasts, videocasts, videos, webinars, e-books, personalized microsites, wikis and other multimedia. Webcasts and podcasts — Send a link in emails.

4-Step Content Marketing Process to Grow Your Business

Modern Marketing

Blog posts, video content, podcasts, etc. -- there are multiple content formats that can be used. This allows you to make sure your audience will always have something to engage with, according to the publishing frequency you decide is best for your brand.

High Growth 2020 Study Shows Companies Can Grow 3x Faster by Using These 5 Strategies

Hinge Marketing

In a podcast interview with David C. Case studies, downloadable gated content, podcasts and primary research reports are great examples. They will need to explore a wider range of digital channels such as video, podcasting, and research as content.

7 Easy Ways to Improve Your Retargeting Ad Campaigns

Buffer

Tip #3: Keep a close eye on advertising frequency. Tip #3: Keep a close eye on advertising frequency. Frequency is something that many advertisers don’t necessarily consider in their campaigns, but should be thinking about in terms of improving their overall performance.

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Digital Audio Advertising Is Booming: Here’s Why

Albert

What’s more, listening to digital radio — which includes satellite radio, music streaming through services like Spotify, and downloadable podcasts — accounts for 15% of consumers’ digital media minutes. August. by Oren Langberg. Lead Sales Egineer.

Only B2B - Untitled Article

Only B2B

Or this from GoPro : You should test your content with fewer images, videos, podcasts, animations or even softer CTAs. The frequency of the newsletter, how to contact them, what will it contain etc. Finally, 5 things in email marketing campaign which actually work.

The Latest Trends in B2B Email Marketing

Modern Marketing

The higher your email frequency, the sooner you’ll want to intervene. blog posts, webinars, reports, podcasts, etc.). Now, the trend is having the level and frequency of prospect engagement drive the pace of the emails—faster or slower.”

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10 Questions You Need to Answer with a B2B Social Media Audit

KoMarketing Associates

For many, they use a template with designated theme days or spaces for the frequency of types of post, such as self-promotional or external thought pieces that the audience would find interesting.

Top 20 Content Marketing Strategies For Your 2020 Plan

Martech Advisor

New content formats such as infographics, podcasts, and videos have become an essential part of the content marketing mix. A video/podcast series that delves deep into relevant and trending topics. Choose a Format for the Podcast. Two hosts: Two hosts conduct the podcast.

Content Curation For Education: Benefits, Tips, and Use Cases You Need For Success

Scoop.it

Instead of bringing more value, going through hundreds of articles, research papers, videos, podcasts, interviews, and news reports can actually distract you from your goal and actually repel you from the idea of using online content for education.

The Keywee Facebook CPC Tracker: March Update

Keywee

We’ve seen this happen in the world of audio reporting and podcasting. The New York Times, following the success of its hit podcast The Daily, announced multiple new hires to strengthen its audio team and expand its projects.

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5 Key Skills Your Team Needs to Nail Cross-Channel Marketing

Modern Marketing

These vehicles include infographics, infomercials, podcasts, social media posts, and video scripts. This skill determines the combination, frequency, and timing for all marketing tactics across channels.

We Analyzed 15,000 Instagram Stories from 200 of the World’s Top Brands (New Stories Research)

Buffer

Average posting frequency per month. In an effort to make this research even more interesting and valuable, we looked at four unique verticals to compare a variety of data points such as completion rates, posting frequency, and more. Average posting frequency per month.

10 Ways to Grow Your Email List Like a Boss

Modern Marketing

If you produce a podcast or video series, plug your email list at the end of each episode. Segmentation strategies like these help you connect readers with the right topics at the right frequency.

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The 7 Deadly Sins of Developing Buyer Personas

SmartBug Media

Developing buyer personas must directs not only what you write about but also the format in which it is presented, the frequency of that content, and where it is promoted. Originally published Oct 19, 2017. Updated September 24, 2019.

How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer

There are also three other factors that contribute to the ranking of Instagram posts, but to a smaller extent: Frequency: Instagram aims to show her the best posts since her last visit. Anchor – a podcast and short audio social network.

Content Community Pioneers: Databox

nDash

Characteristics of a brand leveraging a content community can include: *Publishing frequency : where brands rarely go consecutive days without publishing.

What Does A Content Marketing Plan Look Like?

Marketing Insider Group

According to CMI , blogs, newsletters and magazines (print and digital), and podcasts are the types of content most readers expect on a regular cadence. What is the ideal cadence or frequency? Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. Where do you start?

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How to Determine Your Membership Site Content

Ontraport

As experts in their particular field, professional service providers can share information through instructional videos, evergreen tutorials, a series of live webinars, podcasts and any other medium. Would it be aided best by more interactive mediums such as podcasts or videos?

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How Ahrefs and Buffer Drive 1 Million+ Sessions Per Month with Evergreen Content and Social Media

Buffer

Social media advertising has been an effective way for us at Buffer to boost website traffic around top performing blog posts, strategic marketing initiatives, landing pages, and even our podcast. This reduced the friction of going from podcast ad >> podcast subscriber.

7 Ways to Make Retargeting More Effective

KoMarketing Associates

You either paid for them, or created content for them , or did something like an event or a podcast or a webinar. Use AdWords Frequency Reports to avoid ad fatigue. Just head into the AdWords Frequency Report and take a look at when engagement is dropping off. Everybody leaves.

Using Content To Create That Zero Moment Of Truth

Marketing Insider Group

With advertising it’s about reach and frequency, and you’ve got to pay your way to get there. ” This podcast was created and published by TechnologyAdvice. I was a recent guest on the TechnologyAdvice Expert Interview Series. The series, which is hosted by TechnologyAdvice’s Josh Bland, explores a variety of business and technology landscapes through conversations with industry leaders.

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Lead Nurturing: 5 Useful Tactics to Get More Opportunities

B2B Lead Blog

For more ideas read 5 things you can do to improve lead generation , If you’re just getting started read Lead Nurturing in 6 Simple Steps Example lead nurturing track The tactics you employ and the frequency of touches will depend on what you sell and the buying process.

Are You Ready for Content Marketing in 2018? 60+ Predictions

Content Marketing Institute

More audio/podcasts. In a world of increasing scandal (think Wells Fargo) and people slapping “fake news” labels on content with increasing frequency, success will come from telling the truth.

When Does It Make Sense to Create Another Content Calendar?

DivvyHQ

weekly frequency or higher), then it almost always makes sense to set up a dedicated content calendar. A blog post has a very different creation and revision process than, say, a podcast or an update to your website copy.