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Brandpoint’s Favorite Marketing Resources 2022

Brandpoint

We created a list of podcasts, email newsletters, websites, blogs and social channels that we’ve been loving that help keep us up-to-date on all things marketing. Frequency: Weekly Why read: Greg Swan is really into tech and brings us with him as he looks at the latest trends and how they will affect marketing.

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How to Achieve Scale and Authenticity in Podcast Network Advertising

Digilant

Podcast advertising has recently become popular with marketers of all industries. In its advent, advertisers or brands would team up within a podcast host to have their ad played during one show or throughout the “season.”As The Benefits of Podcast Programmatic Advertising. Why advertise on podcasts?

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Five Surprising Findings from the 2017 Marketing Strategy Report

Webbiquity

There’s (almost) no correlation between publishing frequency and marketing success. This contradicts earlier research from sources like HubSpot , which found a strong correlation between higher blogging frequency and content marketing success. Podcasts and video are convenient for mobile consumption.

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How to Create an Effective Podcast Advertising Strategy

Digilant

The podcast industry is continuing to grow by leaps and bounds. The most recent numbers show that audiences are tuning in to more podcasts more often, and podcast advertising is even the most recalled type of ad, with 86% of respondents saying they remember seeing or hearing advertisements through a podcast.

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6 Creative Tips to Optimize Your Digital Audio Advertising

Digilant

At Digilant, when we define digital audio to include music streaming services (such as Pandora and Spotify), digital radio stations (Sirius XM), and podcasts. Audio offers a focused one-to-one connection, therefore the frequency in which your ad is heard is important. What is Digital Audio? . Keep your message fresh.

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B2B Reads: Change, Challenges & Happiness

Heinz Marketing

Solve Any Problem By Adjusting Target, Team And Frequency. Lastly, it’s important to note the frequency this team is meeting in to discuss any progress towards solving the challenge. Podcasting for B2B Marketing Thought Leaders. Podcasting has emerged as a powerful marketing tool, especially for B2B leaders in the workplace.

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How marketers can use cognitive biases to influence customer decisions

Martech

The audience to whom the service appeals enjoy consuming exclusive movies, documentaries and podcasts on the platform. At this price, your customers can access all movies, documentaries and podcasts. Cognitive bias 3: Frequency bias. Frequency bias is something that can alter perception over time. In your inbox.

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