Remove frequency
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Using Content To Create That Zero Moment Of Truth

Marketing Insider Group

With advertising it’s about reach and frequency, and you’ve got to pay your way to get there. I actually love small businesses.I love talking to them about how content marketing, as opposed to advertising, is a way to gain more customers as opposed to spending your way to get there.

P2P 100
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Achieving customer experience excellence at seven critical life cycle points

ERDM

In short, now is the time to shift to person-to-person (P2P) marketing. To ensure that marketers can scale and operationalise high-quality CX and personalisation, there must be an exchange of deep customer preference data in return for authentic and effective personalisation based on the P2P data. This is known as reciprocity of value.

article thumbnail

Achieving customer experience excellence at seven critical life cycle points

ERDM

In short, now is the time to shift to person-to-person (P2P) marketing. To ensure that marketers can scale and operationalise high-quality CX and personalisation, there must be an exchange of deep customer preference data in return for authentic and effective personalisation based on the P2P data. This is known as reciprocity of value.