Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
Adobe Experience Cloud Blog
NOVEMBER 15, 2012
Testing An effective split-testing strategy lets you learn what works, maximize response rates, and can raise your conversions by 48% or more (MarketingSherpa). You can test emails (subject lines, copy, graphics, calls to action, frequency, timing, etc.) as well as landing pages, forms, and so on.
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