Varicent

SEPTEMBER 14, 2020

Account-based selling is a coordinated strategy taken on mainly by Marketing, Sales, and Customer Success to target a number of high-value accounts by using a multi-touch, multi-channel strategy approach. Account engagement Account engagement measures the frequency and recency of activities to those leads within an account.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Lead Ranking Ad Frequency 52

Martech Advisor

MARCH 26, 2020

While multi and cross-channel marketing were effective a few years ago, consumers now expect the brand to deliver personalized CX. Learn More: How Companies Can Use AI to Give Customer Communications A Personal Touch. Learn More: How Will AI Shape Personalization in 2020? Deliver a 1:1 Omnichannel Experience. Create Automated Segments.

Marketing AI 60

Marketing AI Top of Funnel Marketing Automation Services Co-Registration 60

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

You can test emails (subject lines, copy, graphics, calls to action, frequency, timing, etc.) Multi-touch Campaigns / Lead Nurturing This is the ability to automate “drip marketing” campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps. Variance (generally very limited).

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

NetLine

JANUARY 23, 2020

We have a growing body of technology that allows us to source signals of engagement from across the many touch points in marketing to route the most engaged contacts from target accounts to our business development team. In addition to using NetLine, what are your other strategies for lead generation?

Enterprise Management 10

Enterprise Management Top of Funnel Lead Ranking Work Management 10