Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
Adobe Experience Cloud Blog
NOVEMBER 15, 2012
Forms Registration forms can be placed on landing pages, microsites, and the corporate website. You can test emails (subject lines, copy, graphics, calls to action, frequency, timing, etc.) When a prospect or customer fills out the form, the activity is captured and the lead is added to the database (if it is new).
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