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How to Use AI to Build a Better Shopping Experience

Salesforce Marketing Cloud

Use AI to enhance merchandising planning and forecasting Merchandising planning ensures that retailers have the right product in the right place when it’s needed, in the correct quantity, and at the best price. AI assists with your radio frequency identification (RFID) efforts to track inventory in real time.

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Improving E-Commerce Conversion Rates: How to Automatically Merchandise Your Content

Martech Advisor

It gives customers the tailored treatment they want in a way that also generates loyalty beyond the product or service alone. Balance between customer delight and business objectives must be struck, and this requires merchandising products that meet the needs and desires of the shopper, and contribute to the bottom line.

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Loyalty Programs are Not the Same as Referral Programs

Referral Rock

This article is part of the “ Getting Started With Loyalty Programs ” section of our definitive guide dedicated to customer loyalty and loyalty programs. You may enjoy other articles from this section: Starting a Customer Loyalty Program. Customer Loyalty Program Ideas and Best Practices.

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Millennials vs. Gen Z: How Are They Different?

Salesforce Marketing Cloud

And to pay for their purchases, 18% of Gen Z are using buy-now-pay later while only 15% of Millennials are turning to this payment option with greater frequency. 48% of Millennials visit stores to get merchandise immediately compared to 39% of Gen Z. Gen Z prefers fee-based loyalty programs, Millennials earn points.

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10 Powerful Ways to Scale-up your Email Marketing During Coronavirus

Valasys

Remember that to scale-up your email marketing during coronavirus, not only you need to tweak your email marketing messages to make them more personalized and empathetic but you also need to keep the frequency of email deliverances apt. This will also simultaneously scale up your email marketing during coronavirus.

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7 Ways to Grow Your Luxury Brand

Sharpspring

It should be aimed not at selling but at assisting, because you are here to build brand loyalty and not to make a quick buck. Once someone has shown interest in a particular piece of merchandise, you can trigger a pop-up that offers additional content related to the merchandise in question and speaks to the customer’s aspirations and dreams.

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What is Customer Lifetime Value (CLV)? Definition, Calculation, Model, Benchmarks, and Examples!

Martech Advisor

For example, Starbucks provides a gamified platform for repeat customers and has full-blown programs to entice new customers with the promise of a better “experience” including the coffee roasts, quality merchandise, healthy bites and free Wi-Fi. Increased customer retention value. This, for example, could be $18.45.