SendX

JUNE 12, 2020

With email marketing, you own the content, list and all your data. As a smart marketer, you should be taking drawing insights out of that data and taking actions. Open Rate (OR) It’s the percentage of people who opened your emails, out of everyone who received it in their inbox. Now, some don’ts.

Email 195

Email Analytics Measurement Open Rate 195

SendX

MARCH 30, 2020

An email blast is an email campaign sent to a large set of contacts or all the contacts in your list, triggered at the same time. There is no limit on the minimum or the maximum number of people that should be on your list to qualify the mark of calling it an email blast. The mailing list is not segmented. Oh did I say should?

Blasts 221

Blasts Email CAN-SPAM Opt-out 221

SendX

FEBRUARY 16, 2021

In this post, we will take a look at email optimization - a range of tools and strategies that will let your messages stand out among competitors. Segmenting email lists and personalizing emails skyrockets engagement, leading to an 760% increase in campaign revenue. Email List DON’Ts: Forgetting to update the email list.

Optimization 243

Optimization Email Tips Signature 243

SendX

MARCH 30, 2020

An email blast is an email campaign sent to a large set of contacts or all the contacts in your list, triggered at the same time. There is no limit on the minimum or the maximum number of people that should be on your list to qualify the mark of calling it an email blast. Email is sent only to legit subscribers (opt-in list).

Blasts 195

Blasts Best Practice Email Practices 195

Litmus

DECEMBER 13, 2021

Track engagement with metrics other than open rates. Steer away from dependence on opens and geolocation. As more people adopt Apple’s MPP , open rates will appear inflated. Staying on top of your list hygiene is important as privacy changes take place. Ensure confirmation campaigns are in place.

Privacy 108

Privacy Email Opt-out Open Rate 108

Optinmonster

JANUARY 26, 2023

Suddenly a popup appears, asking if you’d like to get an exclusive discount or sign up for the blog’s mailing list. OptinMonster is the best list-building app that makes it simple to create stunning marketing campaigns with just a few clicks. Furthermore, double opt-ins are good for removing uninterested leads.

Email 126

Email Strategy Marketing Opt-out 126

ConvertKit

JULY 25, 2022

They give you powerful insights into what your subscribers love, figure out what they want more of, and understand how to grow your business. When you’re constantly churning out incredible content, people will look forward to your name popping into their inbox. To start, sort your open rate column from highest to lowest.

Email 75

Email Open Rate Broadcast CAN-SPAM 75

Delivra

APRIL 19, 2019

When you’re in the business of email marketing, maintaining your list is everything. If you’re like most marketers, links to your mailing list are everywhere. But while a lot of people may sign up for your mailing list, not all those subscribers will stay active forever. What is a Clean Email List? The reason why?

Email 81

Email List Mail Segmentation 81

SendX

SEPTEMBER 10, 2018

You and your entire team has worked tirelessly for the last 6 months on writing quality content and building an envious list of quality subscribers. You have a good subscriber list but conversions are not really happening. You won't just rave about more opens or better click-through rates. But I am not a spammer!

Deliverability 231

Deliverability Email CAN-SPAM Spam 231

Litmus

JULY 16, 2021

With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. This matters because you won’t be able to tell who opened your emails and when via Apple Mail. And because Apple’s caching servers will inflate the counts of total opens and make it very difficult to get an accurate open rate.

Email 107

Email Analytics Privacy Protection Mail 107

DotDigital

OCTOBER 5, 2021

By increasing the volume being sent, you can decrease the average list engagement. Open rates. Remember that an “open” is actually just downloading a tracking pixel. Our Head of Content, Gavin, recently got creative with alternatives to open rates and offered up some fresh ideas in this blog post.

Deliverability 97

Deliverability Analytics Eye-Tracking Open Rate 97

Optinmonster

MARCH 16, 2020

Do you want to increase your email open rates, boost your click rates, and decrease your unsubscribe rates? In this guide, we’ll share 50 email segmentation ideas that the pros use to create targeted email lists. Because smart marketers know the value of email list segmentation.

Segmentation 144

Segmentation Email Tips Opt-out 144

SendX

APRIL 16, 2021

The last thing you want to do is to turn off potential customers simply because you send out the wrong sort of mail. Create Exclusive Offers You can show your appreciation by sending only your email list subscribers exclusive offers and information, which are not available on your website or anywhere else. Would it be daily?

Email 284

Email Campaign Marketing CAN-SPAM 284

Sharpspring

JUNE 9, 2020

Click Rate. A spam trap is a valid email address used to identify a sender with poor list maintenance or non consent-based collection methods. Spam Trap data shown on Email Sender Status should be used as an indicator of a list quality issue. Typo addresses indicate a lack of confirmed opt in or direct opt-in methods.

Email 64

Email CAN-SPAM Spam Email Campaign 64

Roketto

APRIL 3, 2018

If you are able to personalize the subject line, that can help increase the open rate by 22.2%. Once the two emails have gone out, you’ll be able to tell which one is more engaging by email open and click-through rates. Find the right time and frequency to send. You can’t just set a frequency and forget it.

Best Practice 93

Best Practice Newsletter Email Practices 93

ConvertKit

AUGUST 4, 2021

Every time a new subscriber joins your email list, they’ve let you into what’s arguably the most personal space on the internet: their email inbox. It’s no surprise welcome emails have the highest open rate of all emails: 53.3% for those that joined through an embedded opt-in form. Open rates for various types of emails.

Email 144

Email Examples Newsletter Work 144

Biznology

APRIL 24, 2014

It’s a free service that helps people batch unsubscribe from email newsletters and subscriptions and in January, they gave out “awards” to the companies who lost the most email subscribers in 2013. 1-800 Flowers topped the list with a 52.5% unsubscribe rate. Yes, 1-800 Flowers lost over half of their list, thanks to Unroll.me!

Email 80

Email Marketing Opt-out Opt-in 80

Fathom

DECEMBER 3, 2014

I would also add to Chad White’s list these tips from Angela Fabek, lead email strategist for Fathom Retail: Know the past. In order to avoid high opt-out or complaint rates, send an email to current subscribers letting them know that there will be promotions for the holiday season (and therefore, a higher frequency of emails).

Email 60

Email Brand Branding Opt-out 60

Zoominfo

APRIL 16, 2019

Check out the seven ways below to improve email deliverability: Segment your campaigns: Have you ever received an email that’s so irrelevant, you wonder what the sender was thinking? Rather than reaching out to everyone in your database, take a moment to consider the demographics and firmographics listed below: Job titles.

Deliverability 222

Deliverability Email Zoominfo Buyer Personas 222

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? For one, SMS messages have a nearly 100% open rate , which means your audience is much more likely to see your text message than your email (average open rates for emails are around 22% ). It’s something 6.57

SMS 100

SMS Marketing Strategy Opt-out 100

Optinmonster

DECEMBER 5, 2022

Your email list is an asset that you have complete ownership over, unlike social media or PPC ads. There are clear metrics for every step of your email funnel, such as: Open rate. Click-through rate. Conversion rate. Unsubscribe rate. Bounce rate. Opt-in Form. Revenue attribution. Optin Form.

Funnel 106

Funnel Email Conversion Landing Page 106

Roketto

APRIL 3, 2018

If you are able to personalize the subject line, that can help increase the open rate by 22.2%. Once the two emails have gone out, you’ll be able to tell which one is more engaging by email open and click-through rates. Find the right time and frequency to send. You can’t just set a frequency and forget it.

Best Practice 64

Best Practice Newsletter Email Practices 64

SendX

FEBRUARY 25, 2019

You have to figure out how to nurture all of these leads in an effort to build your actual sales conversions. Plan Out Your Email Automation Campaign If you want to create a successful email marketing automation campaign, you have to understand what outcome you are trying to achieve. Figure out your specific goals.

Funnel 231

Funnel Marketing Automation Automation Optimization 231

Valasys

DECEMBER 4, 2018

Someone just unsubscribed from your email list. Regardless of how hard you work at creating a thick skin, receiving the notification that someone has unsubscribed from your email list never feels good. 100% retention rate is not possible. Never opted-in or didn’t know they opted-in to your email list.

Opt-out 64

Opt-out Opt-in Email Rules 64

Circle Studio

SEPTEMBER 15, 2022

Whether it’s low open rates, high unsubscribes, less than stellar clickthrough rates, poor deliverability, or campaign fatigue, common issues are persistent among B2B firms. Don’t just shoot out emails on a whim; instead, align with your firm’s marketing and communications plan and overall content strategy.

Email 60

Email Campaign B2B CAN-SPAM 60

ConvertKit

SEPTEMBER 29, 2020

Here are some common reasons a sender might want to run a self-led audit: They want to improve their very low open rates. Their opens suddenly dropped and they want to know why to fix the issue. Run your list through an email validation tool. Analyze the volume and frequency of your sends.

Deliverability 102

Deliverability CAN-SPAM Spam Open Rate 102

Zoominfo

JANUARY 14, 2019

If you’ve worked in marketing for any length of time, you know a large email list isn’t an indicator of a successful email marketing program. In fact, if an email list contains too many inactive subscribers who don’t engage with your content, your emails will likely do more harm than good. Send personalized emails.

Email 143

Email Zoominfo Campaign Open Rate 143

Webbiquity

DECEMBER 14, 2017

Companies can send useful, informative content (with some product promotion mixed in) through an email newsletter to their list of opt-in subscribers, or better yet, send slightly different content to different segments of that list. Open rate of the newsletter – measures the performance of the newsletter content.

Newsletter 192

Newsletter Email Effective Effectiveness 192

Sharpspring

JUNE 10, 2020

You can then import those lists into SharpSpring as Unsubscribed to ensure your team will not accidentally send to problematic addresses or unsubscribed contacts. Using purchased, rented, harvested, or appended email addresses in your emailing lists is no longer a successful strategy in the current email environment. List maintenance.

Email 52

Email CAN-SPAM Marketing Spam 52

Delivra

SEPTEMBER 21, 2021

In the email marketing world, this means building a solid, permission-based list where your recipients have expressly opted-in to receive your emails. The size of your email can affect your delivery / deliverability, though its impact within the process is much lower than items like engagement and list-health practices.

Deliverability 52

Deliverability Email CAN-SPAM Domain 52

ConvertKit

MARCH 19, 2021

Ideally, this all evens out over time into a general upward trend—but it’s hard to tell where you’re at when you’re busy holding onto your seat. Your conversion rate from site visitor to subscriber is under 2%. A small but engaged email list can still be lucrative. If your unsubscribe rate is above 3%.

Newsletter 117

Newsletter Benchmark Open Rate Rate 117

Mailmunch

MARCH 2, 2021

When someone visits your website and gives you their email address, they volunteer to hear you out. If you’re not sending out a welcome email, you’re ignoring your subscribers and are leaving out ample opportunities for yourself. Welcome emails have around a 60% higher open rate than other promotional emails.

Email 58

Email Psychographic Business Prospect 58

ConvertKit

FEBRUARY 3, 2021

Building an email list from scratch can feel like a near impossible task. Also known as “The Writing Guy” on Twitter, David sends three newsletters a week—every week—to his rapidly growing list of subscribers. Tease out their pain points and offer solutions. Everyone who’s done it knows— the struggle is real.

Email 110

Email Newsletter ROAS Opt-out 110

Hubspot

DECEMBER 29, 2011

You know there's a delicate balance between infrequent email communications and bombarding your email recipients with messages to the point that they opt out. Maybe you're interested in ramping up your email marketing in 2012 but don't want to see all your hard lead generation work go to waste by increasing your sending frequency.

Frequency 28

Frequency Email Test Optimization 28

Opt Intelligence

JUNE 5, 2018

That’s why we’ll often hear lead generation horror stories of huge email lists full of bogus email addresses or unqualified leads. This can happen for a number of reasons, including email list buying, bulk email additions or poorly targeted lead generation. First, take a look at your list of leads. Get started for free today.

Leads 40

Leads Lead Lead Generation Opt-in 40

ConvertKit

DECEMBER 3, 2019

This means we mostly focus on open rates, click rates, and conversion rates to indicate the performance of a sender’s deliverability. Manage feedback loops to ensure subscribers who complain are inactive from your list, and let you know if your complaint rate becomes elevated. list health.

Deliverability 52

Deliverability CAN-SPAM Spam Open Rate 52

Litmus

JULY 20, 2021

Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. Check out our State of Email Analytics report to see how your email analytics stack up against your peers, learn where you have visibility gaps, and understand how to take your email performance tracking to the next level.

Email 137

Email Measurement CTR Deliverability 137