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List Brokers De-duping Lead Management Demand Generation Agencies Demand Generation Database Marketing Marketing Automation Services Ad brokers Vendors Marketing Automation More Related Topics >

B2B data decay and list rental – buyer beware!

Biznology

FEBRUARY 13, 2015

Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Contact media sequence and frequency. Of the four, no experienced B2B marketer disagrees that the targeting, segmentation and list element is the most important. Offer for response. Creativity.

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