SmartBrief - Marketing

AUGUST 7, 2023

Promotional emails could be dismissed as just another piece in the massive jigsaw puzzle of digital content, right? Keep a sensible frequency and always strive to bring value, not clutter. We’re all set to take a fascinating trip into the swirling, dynamic world of promotional emails. But let’s rethink that.

Promotion 52

Promotion Jigsaw Webinar Metrics CAN-SPAM 52

The Point

DECEMBER 16, 2011

One downside to the co-branded option is that list owners need to control the frequency with which they email the subscribers (to avoid oversaturation), so co-branded emails can often require a lead time while you wait for a space to open up on the publisher’s broadcast calendar.

De-duping 100

De-duping Buy InsideView Broadcasting 100

Biznology

FEBRUARY 13, 2015

Contact media sequence and frequency. In 2009, we updated our original 2002 study on B2B Data Decay that has been cited by Dun & Bradstreet, Zoom, Jigsaw (now part of Salesforce.com) and others. Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Creativity.

List Brokers 80

List Brokers Ad brokers B2B Work Management 80