KPIs that connect: 5 metrics for marketing, sales and product alignment
Martech
OCTOBER 19, 2023
It encompasses income generated from first-time customers, upsells, cross-sells and new product or service launches. To measure LTV, follow this formula: LTV = Average order value × Order frequency × Lifetime Here, the inputs mean the following: Average order value is revenue, divided by the number of purchases over a certain timeframe.
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