Solving the Email Frequency Debate: How Much is Too Much?

Salesfusion

Four considerations to help you find the right balance in frequency for your email marketing campaigns. Finding a Balance: Top Considerations for Email Frequency. As you evaluate your various email programs in light of frequency, keep these four considerations in mind: Audience.

Publishing Frequency: Why (and How) We’re Changing Things Up

Content Marketing Institute

Our new publishing frequency. For years, Joe has encouraged companies to get strategic about their publishing frequency decisions. Be strategic about the frequency of publishing your content, says @JoePulizzi.

A Marketer's Guide to Nailing the Timing & Frequency of Social Media Updates

Hubspot

He examined a database of more than 100,000 accounts to determine what timing and frequency resulted in the greatest outcomes for social shares. Determining Your Optimal Frequency. The right frequency for you depends a lot on the concentration of content in your audience's stream.

Black Friday 2013: which toy retailers topped the rank vs. frequency chart in SEM?

Biznology

The Search Monitor decided to look closely at one interesting vertical – toy retailers – and two important search marketing metrics in that vertical: ad rank and ad frequency. Their ad frequency over this period was around 70% and their average ad rank was 4%. (Photo credit: Wikipedia).

Ten tips for customer reactivation

Biznology

For example, if purchase frequency slows, or order size shrinks, inactivity is likely to follow. Once the customer is reactivated, test to find the optimal the cadence and frequency of ongoing communications that will keep them engaged.

How to turn your business blog into a publisher

Biznology

You can choose your posting frequency, but once you decide, stick with it. Regardless of the products or services you sell, your goal likely boils down to one objective: solving customers’ problems.

Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience

Modern Marketing

Segment by Buying Patterns/Frequency ?. You may market to similar types of personas, but oftentimes there is a large discrepancy in the loyalty or frequency of their purchase habits.

How to integrate offline campaigns with your digital marketing strategy

Biznology

The frequency of hashtags posted immediately after your ad gets broadcast on a TV channel or radio station gives marketers a better idea about the relative performance of these various ad slots.

The 5-Step Test to Determine Optimal Email Frequency

Hubspot

Maybe you're interested in ramping up your email marketing in 2012 but don't want to see all your hard lead generation work go to waste by increasing your sending frequency. How do you know what email sending frequency is the right frequency for your subscriber list?

Intentional inventing: own the intellectual property that leads the future

Biznology

Research: Pick one metric like the number of people impacted (scale), frequency (rate of occurrence), or cost (losses or direct costs). Lesson for leaders. Innovations rule today’s world, so everyone wants to innovate. Innovations are filed for patenting and claimed as property before they are launched. If someone else had your idea first and patented it, you might not be able to use it.

17 (of the) Best Email Marketing Guides of 2011

Webbiquity

How can marketers determine the best frequency for their email campaigns? ” 6 Tactics to Determine B2B Email Frequency by Mass Transit. As figures below show, email marketing remains a vital element of modern B2B and B2C marketing programs.

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How to Get More Blog Traffic – Real World Data

Webbiquity

Post frequency matters. But for corporate blogs, the lesson is clear: maintaining consistent post frequency is crucial to maintaining high blog traffic and continuous growth. Every blogger wants more traffic. How to get it?

Publishing’s revolutionary breakout: always-on, multi-way connections in shared life spaces

Biznology

Surprisingly, most of the tech used is familiar, like email, chat and video phone calls: In frequency of use order, the most used collaboration media are email (98%), chat apps (53%), group project management (34%), and workplace social networks (29%). Lesson for leaders.

Go the Distance on a Shoestring Marketing Budget

Marketing Action

The RFM (Recency Frequency Monetary) guide is a quantitative marketing technique that is used to determine the customers of highest value; by examining the recency of their purchase, frequency of purchases, and how much they spent on their purchase.

How often should you post to your blog and social media?

Sales Engine

Publishing frequency and amplification of content is a big topic these days, and one that has recently been researched by two publishing powerhouses—Hubspot and Moz. What does that mean for your publishing frequency? So what’s the conclusion to post frequency?

[Infographic] 10 Ways to Generate More Leads from Your Business Blog

The Point

They may feature relevant content, of real value, published with good frequency. The social media landscape is littered with business blogs that, on the surface, do everything right.

5 Questions to Ask Before Starting a Newsletter

Act-On

Just the simple matter of frequency can have massive consequences that affect what results you’ll get, and how much work it takes to get those results. Second, it takes a really great newsletter to have daily frequency and not wear out the subscribers. Test frequency.

How to Choose the Best Music for Your Video Marketing Projects

Vidyard

Utilize sonic frequency and tone. Tone and frequency impact us in certain ways and should be considered when choosing music for your video. If you want to convey power and strength alongside a voiceover, try using instruments in the low frequencies (bass, for example).

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Interpreting Email Metrics During the Holidays

Modern Marketing

Of course, this is all under the assumption that frequency of mail is accountable for the increase in sending, rather than marketers mailing to larger, unengaged segments of their lists.

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4 Ways to Optimize Email for Your Buyers

Act-On

Use the Right Frequency . Personalizing frequency by the type and immediacy of the information presented keeps buyers engaged and responsive. Bulldog Reporter outlines three frequency types for optimal email scheduling: Daily newspaper. Beware the balance of frequency!

What's a Good Email Open Rate & Click Rate? [Benchmark Data]

Hubspot

At this frequency, companies enjoy a median open rate of 32.4% At that frequency, these companies typically have a median open rate of 32.4%. Companies with over 201 employees: Their optimal frequency was much lower than other company sizes.

Email Unsubscribers: Keep the Bad Out – and the Good In

Act-On

A good subscription management feature (like Act-On’s, yes) takes out all the guesswork and enables recipients to select the types of email they want to receive and/or their email frequency preference. Most marketers tend to equate email unsubscribes with failure.

12 Best Cybersecurity Resources to Keep You Up-To-Date

Marketing Envy

Twitter: @nakedsecurity Post frequency: Daily. Twitter: @TrialByTruth Post frequency: Irregular, sometimes monthly. Twitter: @J4vv4D Post frequency : Every few days. Twitter: @briankrebs Post frequency : Every few days. Twitter: @DarkReading Post frequency : Often, several times a day. Twitter: @schneierblog Post frequency: Often daily, but sometimes less frequent. Twitter: @SCMagazine Post frequency: Often, several times a day.

5 Strategies to Build Customer Relationships Through Content

bizible

Define your Content Style, Frequency and Location. Additionally, make sure you determine the frequency that you’ll create content and the channels you’ll use to promote it. Words play a vital role in conveying a particular message to someone.

63 Digital Advertising Terms Every Marketer Should Know

Act-On

This has a similar effect to the old-school tactics of gaining reach and frequency through using a range of channels such as radio + newspaper + billboards + direct mail. . Frequency : The number of times an ad is served to the same consumer during a specific time period. Since multiple users can often access the Internet from the same device, frequency is calculated based on the number of times an ad is delivered to a particular device’s browser.

The Act-On Email Deliverability Glossary, Part 2

Act-On

Volume & Frequency Management. It’s a best practice to keep the volume and frequency of mailings consistent and even. This glossary defines the most common terms that the email marketer should be familiar with, in order to manage the many components of deliverability.

5 Assumptions That Sabotage Your Marketing

Act-On

Some marketers believe that customers who have been with the company the longest and purchase with high frequency are the most profitable. Even though these customers are high-frequency purchasers, it doesn’t mean those purchases carry the highest profitability.

Marketing Automation Buyer Survey: Many Myths Busted but Planning is Still Key to Success

Customer Experience Matrix

Another option I tried was a bar graph showing the frequency of each obstacle with color coding to show the satisfaction level. The marketing automation user survey I mentioned last March has finally been published on the VentureBeat site (you can order it here ).

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Q&A: The Big Email Marketing Questions Answered

Modern B2B Marketing

I’ve grouped them into the categories of evaluation, growing and profiling your list, segmentation and targeting, and email frequency: Email Marketing Evaluation. Frequency for Email Marketing. Q: What is the best frequency to send emails?

How Often Should You Post on Facebook? [New Benchmark Data]

Hubspot

But that doesn't mean we can't glean some valuable insights on how post frequency affects clickthrough rate. This frequency discussion becomes all the more important when you look at the current state of competition on the News Feed. How Does Posting Frequency Affect Clicks Per Post?

A Handy Guide to Optimizing Your Social Media Channels

Hubspot

Test Post Frequency to Find Your Sweet Spot for Each Network. Fellow HubSpotter Dan Zarrella used 2 years-worth of data to figure out the optimal post frequencies for Facebook and Twitter. Here’s a simple strategy for determining your optimal post frequencies.

How to Increase Your Clickthroughs on Twitter

Tomorrow People

Frequency of tweets. The infographic is from Dan Zarrella, the Social Media Scientist giving you an insight on increasing your clickthroughs on Twitter based on: Length of the tweet. Where's the link? Keywords used. Thank you, Dan Zarrella. Amazing post, yet again

How to Get Results from YouTube Ads (Hint: It’s Not Advertising)

Act-On

They measure their success in the same way they do on television: By the number of impressions and frequency. Most YouTube ads do not deliver a measurable ROI for advertisers.

How Often Should Marketing Send Emails? [CHART]

Modern Marketing

I then looked at click-through rates for each of those frequency buckets. Desired communication frequency will certainly vary by the stage of discovery the prospect is at with your company. by Egan Cheung | Tweet this How much is too much?

The State of Social Media Demographics: 2017 Benchmarks [Infographic]

Hubspot

And within that landscape, people are straying from their desktops and laptops, and opting to get online via mobile with more frequency.

Making the Case For A New Email Marketing Metric

Modern Marketing

Entitled Understanding The Email 'Frequency Math Effect' it appeared on the Email Insider section of MediaPost and was penned by Loren McDonald. This is what Loren calls the "Frequency math effect."

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5 Simple Ways to Harness More Attention from Sharing Content on LinkedIn

Act-On

Post status updates with greater frequency. Get the frequency right. People are busy, so not everyone will view every update, but if you post at this frequency, you’ll reach a large portion of your target audience. Many B2B marketers use LinkedIn as part of their content marketing strategy. In fact, 94 percent use it to distribute and share content. But what happens when you’re sharing content on LinkedIn and not getting the results you expect?

Five Surprising Findings from the 2017 Marketing Strategy Report

Webbiquity

There’s (almost) no correlation between publishing frequency and marketing success. This contradicts earlier research from sources like HubSpot , which found a strong correlation between higher blogging frequency and content marketing success. If you’ve got the budget, try incrementally increasing your publishing frequency while keeping a close eye on results. Or as the CoSchedule report advises: “increase publishing frequency as a test, not as a rule.”

Don’t Bore People: 10 Ideas for B2B Newsletter Content

Act-On

Then there’s an elegant email frequency control right below it. What’s the first thing you think when you hear “B2B newsletter”? If you’re like most people, it’s boredom. Let’s face it, email newsletters don’t exactly have a rep for being riveting entertainment.

How Kele Developed a Personalized Email Strategy

Modern Marketing

One of the best ways to target customers accurately is to create messaging and marketing tactics that resonate depending on a customer’s buying cycle or frequency.