INDUSTRY INSIGHTS YOUR PEERS ARE READING
Surprisingly, most of the tech used is familiar, like email, chat and video phone calls: In frequency of use order, the most used collaboration media are email (98%), chat apps (53%), group project management (34%), and workplace social networks (29%). Lesson for leaders. MORE
A department store will look at the such indicators as product purchase frequency and timing, with interim metrics like email open and click-through rates. MORE
Research: Pick one metric like the number of people impacted (scale), frequency (rate of occurrence), or cost (losses or direct costs). Lesson for leaders. Innovations rule today’s world, so everyone wants to innovate. Innovations are filed for patenting and claimed as property before they are launched. If someone else had your idea first and patented it, you might not be able to use it. MORE
Another option I tried was a bar graph showing the frequency of each obstacle with color coding to show the satisfaction level. The marketing automation user survey I mentioned last March has finally been published on the VentureBeat site (you can order it here ). MORE
If marketers can find the sweet spot of email volume and frequency, they’ll set themselves up to maximize engagement and ultimately ROI,” wrote the researchers. Aside from monitoring engagement rates over time to determine the best balance, marketers can use preference centers to ask subscribers to identify their own email frequency sweet spot.”. Marketers who send fewer emails may actually see more engagement, according to new research from Yes Lifecycle Marketing. MORE
Publishing frequency and amplification of content is a big topic these days, and one that has recently been researched by two publishing powerhouses—Hubspot and Moz. What does that mean for your publishing frequency? So what’s the conclusion to post frequency? MORE
The Search Monitor decided to look closely at one interesting vertical – toy retailers – and two important search marketing metrics in that vertical: ad rank and ad frequency. Their ad frequency over this period was around 70% and their average ad rank was 4%. (Photo credit: Wikipedia). MORE
I then looked at click-through rates for each of those frequency buckets. Desired communication frequency will certainly vary by the stage of discovery the prospect is at with your company. by Egan Cheung | Tweet this How much is too much? MORE
Marketers can now achieve the right relevance, consistency, and frequency in their advertising to drive higher conversion and lower media waste. For example, marketers can address frequency problems by running optimal frequency testing. Brands that use people-based frequency applications with Thunder and LiveRamp have typically found 20%+ media savings. MORE
When promoting your business, there are three important factors to consider: visual interest to grab attention, enough frequency to maximize exposure, and relevancy to optimize response. Don’t underestimate the value of online display advertising. MORE
Twitter: @nakedsecurity Post frequency: Daily. Twitter: @TrialByTruth Post frequency: Irregular, sometimes monthly. Twitter: @J4vv4D Post frequency : Every few days. Twitter: @briankrebs Post frequency : Every few days. Twitter: @DarkReading Post frequency : Often, several times a day. Twitter: @schneierblog Post frequency: Often daily, but sometimes less frequent. Twitter: @SCMagazine Post frequency: Often, several times a day. MORE
The RFM (Recency Frequency Monetary) guide is a quantitative marketing technique that is used to determine the customers of highest value; by examining the recency of their purchase, frequency of purchases, and how much they spent on their purchase. MORE
It’s called the Baader-Meinhof phenomenon or the “frequency illusion,” and for people who want to think of themselves as super-logical, always-practical consumers, it probably serves as a real downer. The frequency illusion gives each touch greater impact. MORE
1), a unit of frequency of rotation: the number of full rotations completed in one minute around a fixed axis. Wikipedia defines “RPM” as Revolutions Per Minute (abbreviated rpm, RPM, r/min, or r•min?1), It is used as a measure of rotational speed of a mechanical component. I’d like to borrow from this MORE
Segment by Buying Patterns/Frequency ?. You may market to similar types of personas, but oftentimes there is a large discrepancy in the loyalty or frequency of their purchase habits. MORE
The frequency of hashtags posted immediately after your ad gets broadcast on a TV channel or radio station gives marketers a better idea about the relative performance of these various ad slots. MORE
Send frequency. Send Frequency. Higher email frequencies are a double-edged sword: They can bring in more revenue, but they can also lead to costly deliverability problems if brands send too many emails, which is the No. Every industry does email marketing a little differently. MORE
Are you seeing a rise in the frequency of searches for specific products? Here’s a scenario for you: imagine you have an amazing salesperson who develops a deep connection with customers, beginning with their very first interaction. MORE
They may feature relevant content, of real value, published with good frequency. The social media landscape is littered with business blogs that, on the surface, do everything right. MORE
For example, if purchase frequency slows, or order size shrinks, inactivity is likely to follow. Once the customer is reactivated, test to find the optimal the cadence and frequency of ongoing communications that will keep them engaged. MORE
You can choose your posting frequency, but once you decide, stick with it. Regardless of the products or services you sell, your goal likely boils down to one objective: solving customers’ problems. MORE
Frequency of tweets. The infographic is from Dan Zarrella, the Social Media Scientist giving you an insight on increasing your clickthroughs on Twitter based on: Length of the tweet. Where's the link? Keywords used. Thank you, Dan Zarrella. Amazing post, yet again MORE
Be more consistent with your content creation and publishing frequencies – Consistent publishing frequency is one of the key attributes for a successful content marketing program. MORE
Tags: B2B Web Strategy Blogs, Blogging Social Media growth ” fatal five publishing irregularly the frequency haphazard posting blog include instant sharing capabilities and popular sites posting “me too” content don’t just pick a talk readers expect keyword rich anchor stick MORE
There’s (almost) no correlation between publishing frequency and marketing success. This contradicts earlier research from sources like HubSpot , which found a strong correlation between higher blogging frequency and content marketing success. If you’ve got the budget, try incrementally increasing your publishing frequency while keeping a close eye on results. Or as the CoSchedule report advises: “increase publishing frequency as a test, not as a rule.” MORE
He examined a database of more than 100,000 accounts to determine what timing and frequency resulted in the greatest outcomes for social shares. Determining Your Optimal Frequency. The right frequency for you depends a lot on the concentration of content in your audience's stream. MORE
Post frequency matters. But for corporate blogs, the lesson is clear: maintaining consistent post frequency is crucial to maintaining high blog traffic and continuous growth. Every blogger wants more traffic. How to get it? MORE
Our new publishing frequency. For years, Joe has encouraged companies to get strategic about their publishing frequency decisions. Be strategic about the frequency of publishing your content, says @JoePulizzi. MORE
Find the right time and frequency to send. In addition to testing out the subject line, you will also need to test out the best time and best frequency for your newsletter content. You can find out the right times and frequency by tracking previous opens, segmenting them and applying geographical location data. When it comes to frequency, most businesses start with a monthly email full of newsletter content and increase frequency from there. MORE
The below graph shows year-over-year weekly contact frequency (i.e., All except Brands “B” and “F” increased their weekly contact frequency, and also saw read rates decline. Brand “B” had a read rate decline, even with a decrease in contact frequency. Whither Read Rates and Why? MORE
How can marketers determine the best frequency for their email campaigns? ” 6 Tactics to Determine B2B Email Frequency by Mass Transit. As figures below show, email marketing remains a vital element of modern B2B and B2C marketing programs. MORE
1), a unit of frequency of rotation: the number of full rotations completed in one minute around a fixed axis. Wikipedia defines “RPM” as Revolutions Per Minute (abbreviated rpm, RPM, r/min, or r•min?1), It is used as a measure of rotational speed of a mechanical component. I’d like to borrow from this MORE
This typically manifests itself by senders overriding the engagement criteria on their campaigns, and batch-and-blast mailing to entire lists of subscribers with heavy frequency, fatiguing subscribers. MORE
From the top five most effective demand gen tactics to the frequency of lead nurturing touches, MarketingSherpa provides a great infographic to help marketers identify “…the most effective strategies and tactics for attracting and converting the modern B2B Marketing Infographic: How are B2B marketers optimizing their funnel? Love this. Love it. MORE
Retailers work relentlessly for that initial purchase, with carefully timed emails, curated content and maintaining the right frequency of communication, but what happens after the retailer succeeds and that customer makes that long-awaited first purchase? MORE
Define your Content Style, Frequency and Location. Additionally, make sure you determine the frequency that you’ll create content and the channels you’ll use to promote it. Words play a vital role in conveying a particular message to someone. MORE
Four considerations to help you find the right balance in frequency for your email marketing campaigns. Finding a Balance: Top Considerations for Email Frequency. As you evaluate your various email programs in light of frequency, keep these four considerations in mind: Audience. MORE
Others don’t stand a chance since they haven’t defined any sort of publishing frequency or schedule in the first place. The road to consistency begins with an identification of a publishing frequency that you can sustain. Today’s marketers have a lot going on. MORE
Based on our research and experience, more content — higher frequency and greater word count—is winning the day. If your B2B tech company publishes a blog, you know the challenges of producing frequent content that is thoughtful, not boring , helpful, and attractive enough to receive clicks. MORE
Maybe you're interested in ramping up your email marketing in 2012 but don't want to see all your hard lead generation work go to waste by increasing your sending frequency. How do you know what email sending frequency is the right frequency for your subscriber list? MORE
Have I noticed any correlation to posting frequency and how my audience grows? Not active on social media? You are losing ground to competitors. But you already know that. MORE
Post frequency: 3-5 times a week. Post frequency: 2-5 times per month. Post frequency: 3-5 times per week. Post frequency: 3-5 times per week. Post frequency: 1-2 times per month. Post frequency: Daily. Post frequency: 3-5 times per week. Ready for the one thing no one tells you about marketing automation? Setting it up is not exactly automated! MORE
Of course, this is all under the assumption that frequency of mail is accountable for the increase in sending, rather than marketers mailing to larger, unengaged segments of their lists. MORE
Frequency Related Topics 
Salesfusion
MARCH 11, 2016
Four considerations to help you find the right balance in frequency for your email marketing campaigns. Finding a Balance: Top Considerations for Email Frequency. As you evaluate your various email programs in light of frequency, keep these four considerations in mind: Audience.
Content Marketing Institute
DECEMBER 1, 2017
Our new publishing frequency. For years, Joe has encouraged companies to get strategic about their publishing frequency decisions. Be strategic about the frequency of publishing your content, says @JoePulizzi.
Biznology
DECEMBER 26, 2013
The Search Monitor decided to look closely at one interesting vertical – toy retailers – and two important search marketing metrics in that vertical: ad rank and ad frequency. Their ad frequency over this period was around 70% and their average ad rank was 4%. (Photo credit: Wikipedia).
Litmus
OCTOBER 18, 2018
Send frequency. Send Frequency. Higher email frequencies are a double-edged sword: They can bring in more revenue, but they can also lead to costly deliverability problems if brands send too many emails, which is the No. Every industry does email marketing a little differently.
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and the frequency of coaching which they receive. The Sales Enablement. Handbook WWW.MARKETJOY.COM Contact: +1 484-302-0110. hello@marketjoy.com www.marketjoy.com | +1 484-302-0110 Sales Enablement is Not Sales Operations What is Sales Operations In the sphere of sales, it helps to get.
DivvyHQ
MARCH 4, 2016
Others don’t stand a chance since they haven’t defined any sort of publishing frequency or schedule in the first place. The road to consistency begins with an identification of a publishing frequency that you can sustain. Today’s marketers have a lot going on.
Biznology
JANUARY 22, 2018
Research: Pick one metric like the number of people impacted (scale), frequency (rate of occurrence), or cost (losses or direct costs). Lesson for leaders. Innovations rule today’s world, so everyone wants to innovate. Innovations are filed for patenting and claimed as property before they are launched. If someone else had your idea first and patented it, you might not be able to use it.
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Hubspot
SEPTEMBER 24, 2012
He examined a database of more than 100,000 accounts to determine what timing and frequency resulted in the greatest outcomes for social shares. Determining Your Optimal Frequency. The right frequency for you depends a lot on the concentration of content in your audience's stream.
Biznology
JUNE 29, 2017
For example, if purchase frequency slows, or order size shrinks, inactivity is likely to follow. Once the customer is reactivated, test to find the optimal the cadence and frequency of ongoing communications that will keep them engaged.
Biznology
FEBRUARY 8, 2018
Are you seeing a rise in the frequency of searches for specific products? Here’s a scenario for you: imagine you have an amazing salesperson who develops a deep connection with customers, beginning with their very first interaction.
Biznology
SEPTEMBER 25, 2017
Surprisingly, most of the tech used is familiar, like email, chat and video phone calls: In frequency of use order, the most used collaboration media are email (98%), chat apps (53%), group project management (34%), and workplace social networks (29%). Lesson for leaders.
Biznology
APRIL 27, 2017
A department store will look at the such indicators as product purchase frequency and timing, with interim metrics like email open and click-through rates.
Biznology
JULY 13, 2017
The frequency of hashtags posted immediately after your ad gets broadcast on a TV channel or radio station gives marketers a better idea about the relative performance of these various ad slots.
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Biznology
FEBRUARY 17, 2017
Have I noticed any correlation to posting frequency and how my audience grows? Not active on social media? You are losing ground to competitors. But you already know that.
Biznology
AUGUST 16, 2017
You can choose your posting frequency, but once you decide, stick with it. Regardless of the products or services you sell, your goal likely boils down to one objective: solving customers’ problems.
Modern Marketing
MAY 5, 2014
Segment by Buying Patterns/Frequency ?. You may market to similar types of personas, but oftentimes there is a large discrepancy in the loyalty or frequency of their purchase habits.
Webbiquity
FEBRUARY 27, 2012
How can marketers determine the best frequency for their email campaigns? ” 6 Tactics to Determine B2B Email Frequency by Mass Transit. As figures below show, email marketing remains a vital element of modern B2B and B2C marketing programs.
Webbiquity
AUGUST 23, 2011
Post frequency matters. But for corporate blogs, the lesson is clear: maintaining consistent post frequency is crucial to maintaining high blog traffic and continuous growth. Every blogger wants more traffic. How to get it?
DivvyHQ
NOVEMBER 2, 2016
Be more consistent with your content creation and publishing frequencies – Consistent publishing frequency is one of the key attributes for a successful content marketing program.
Marketing Action
APRIL 9, 2013
The RFM (Recency Frequency Monetary) guide is a quantitative marketing technique that is used to determine the customers of highest value; by examining the recency of their purchase, frequency of purchases, and how much they spent on their purchase.
EMagine B2B Blog
JULY 27, 2010
Tags: B2B Web Strategy Blogs, Blogging Social Media growth ” fatal five publishing irregularly the frequency haphazard posting blog include instant sharing capabilities and popular sites posting “me too” content don’t just pick a talk readers expect keyword rich anchor stick
Tomorrow People
JANUARY 28, 2012
Frequency of tweets. The infographic is from Dan Zarrella, the Social Media Scientist giving you an insight on increasing your clickthroughs on Twitter based on: Length of the tweet. Where's the link? Keywords used. Thank you, Dan Zarrella. Amazing post, yet again
KoMarketing Associates
JUNE 25, 2018
If marketers can find the sweet spot of email volume and frequency, they’ll set themselves up to maximize engagement and ultimately ROI,” wrote the researchers. Aside from monitoring engagement rates over time to determine the best balance, marketers can use preference centers to ask subscribers to identify their own email frequency sweet spot.”. Marketers who send fewer emails may actually see more engagement, according to new research from Yes Lifecycle Marketing.
Content Standard
APRIL 27, 2018
It’s called the Baader-Meinhof phenomenon or the “frequency illusion,” and for people who want to think of themselves as super-logical, always-practical consumers, it probably serves as a real downer. The frequency illusion gives each touch greater impact.
Sales Engine
OCTOBER 23, 2015
Publishing frequency and amplification of content is a big topic these days, and one that has recently been researched by two publishing powerhouses—Hubspot and Moz. What does that mean for your publishing frequency? So what’s the conclusion to post frequency?
Golden Spiral
SEPTEMBER 27, 2018
Based on our research and experience, more content — higher frequency and greater word count—is winning the day. If your B2B tech company publishes a blog, you know the challenges of producing frequent content that is thoughtful, not boring , helpful, and attractive enough to receive clicks.
The Point
JANUARY 21, 2016
They may feature relevant content, of real value, published with good frequency. The social media landscape is littered with business blogs that, on the surface, do everything right.
Webbiquity
SEPTEMBER 19, 2017
There’s (almost) no correlation between publishing frequency and marketing success. This contradicts earlier research from sources like HubSpot , which found a strong correlation between higher blogging frequency and content marketing success. If you’ve got the budget, try incrementally increasing your publishing frequency while keeping a close eye on results. Or as the CoSchedule report advises: “increase publishing frequency as a test, not as a rule.”
Reachforce
JULY 29, 2011
From the top five most effective demand gen tactics to the frequency of lead nurturing touches, MarketingSherpa provides a great infographic to help marketers identify “…the most effective strategies and tactics for attracting and converting the modern B2B Marketing Infographic: How are B2B marketers optimizing their funnel? Love this. Love it.
Reachforce
MARCH 26, 2010
1), a unit of frequency of rotation: the number of full rotations completed in one minute around a fixed axis. Wikipedia defines “RPM” as Revolutions Per Minute (abbreviated rpm, RPM, r/min, or r•min?1), It is used as a measure of rotational speed of a mechanical component. I’d like to borrow from this
NuSpark
NOVEMBER 17, 2017
When promoting your business, there are three important factors to consider: visual interest to grab attention, enough frequency to maximize exposure, and relevancy to optimize response. Don’t underestimate the value of online display advertising.
Modern Marketing
JUNE 10, 2012
I then looked at click-through rates for each of those frequency buckets. Desired communication frequency will certainly vary by the stage of discovery the prospect is at with your company. by Egan Cheung | Tweet this How much is too much?
bizible
APRIL 12, 2017
Define your Content Style, Frequency and Location. Additionally, make sure you determine the frequency that you’ll create content and the channels you’ll use to promote it. Words play a vital role in conveying a particular message to someone.
Reachforce
APRIL 15, 2010
1), a unit of frequency of rotation: the number of full rotations completed in one minute around a fixed axis. Wikipedia defines “RPM” as Revolutions Per Minute (abbreviated rpm, RPM, r/min, or r•min?1), It is used as a measure of rotational speed of a mechanical component. I’d like to borrow from this
Hatchbuck
SEPTEMBER 27, 2018
Post frequency: 3-5 times a week. Post frequency: 2-5 times per month. Post frequency: 3-5 times per week. Post frequency: 3-5 times per week. Post frequency: 1-2 times per month. Post frequency: Daily. Post frequency: 3-5 times per week. Ready for the one thing no one tells you about marketing automation? Setting it up is not exactly automated!
eDataSource
JUNE 29, 2018
The below graph shows year-over-year weekly contact frequency (i.e., All except Brands “B” and “F” increased their weekly contact frequency, and also saw read rates decline. Brand “B” had a read rate decline, even with a decrease in contact frequency. Whither Read Rates and Why?
Modern Marketing
APRIL 3, 2018
Retailers work relentlessly for that initial purchase, with carefully timed emails, curated content and maintaining the right frequency of communication, but what happens after the retailer succeeds and that customer makes that long-awaited first purchase?
Modern Marketing
DECEMBER 8, 2016
Of course, this is all under the assumption that frequency of mail is accountable for the increase in sending, rather than marketers mailing to larger, unengaged segments of their lists.
Marketing Envy
NOVEMBER 23, 2017
Twitter: @nakedsecurity Post frequency: Daily. Twitter: @TrialByTruth Post frequency: Irregular, sometimes monthly. Twitter: @J4vv4D Post frequency : Every few days. Twitter: @briankrebs Post frequency : Every few days. Twitter: @DarkReading Post frequency : Often, several times a day. Twitter: @schneierblog Post frequency: Often daily, but sometimes less frequent. Twitter: @SCMagazine Post frequency: Often, several times a day.
LiveRamp
OCTOBER 25, 2018
Marketers can now achieve the right relevance, consistency, and frequency in their advertising to drive higher conversion and lower media waste. For example, marketers can address frequency problems by running optimal frequency testing. Brands that use people-based frequency applications with Thunder and LiveRamp have typically found 20%+ media savings.
Roketto
APRIL 3, 2018
Find the right time and frequency to send. In addition to testing out the subject line, you will also need to test out the best time and best frequency for your newsletter content. You can find out the right times and frequency by tracking previous opens, segmenting them and applying geographical location data. When it comes to frequency, most businesses start with a monthly email full of newsletter content and increase frequency from there.
Modern Marketing
JULY 27, 2018
This typically manifests itself by senders overriding the engagement criteria on their campaigns, and batch-and-blast mailing to entire lists of subscribers with heavy frequency, fatiguing subscribers.
Customer Experience Matrix
JUNE 4, 2014
Another option I tried was a bar graph showing the frequency of each obstacle with color coding to show the satisfaction level. The marketing automation user survey I mentioned last March has finally been published on the VentureBeat site (you can order it here ).
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