What is the ideal blogging frequency for your business?
grow - Practical Marketing Solutions
FEBRUARY 3, 2015
Blogging frequency is among the most common questions I am asked, and it occurred to me that I have never directly addressed this in a blog post. What is the ideal blogging frequency? There is no one-size-fits-all answer to post frequency. What is the ideal blogging frequency?
Solving the Email Frequency Debate: How Much is Too Much?
MARCH 11, 2016
Four considerations to help you find the right balance in frequency for your email marketing campaigns. Finding a Balance: Top Considerations for Email Frequency. As you evaluate your various email programs in light of frequency, keep these four considerations in mind: Audience.
A Marketer's Guide to Nailing the Timing & Frequency of Social Media Updates
SEPTEMBER 24, 2012
He examined a database of more than 100,000 accounts to determine what timing and frequency resulted in the greatest outcomes for social shares. Determining Your Optimal Frequency. The right frequency for you depends a lot on the concentration of content in your audience's stream.
Black Friday 2013: which toy retailers topped the rank vs. frequency chart in SEM?
DECEMBER 26, 2013
The Search Monitor decided to look closely at one interesting vertical – toy retailers – and two important search marketing metrics in that vertical: ad rank and ad frequency. Their ad frequency over this period was around 70% and their average ad rank was 4%. (Photo credit: Wikipedia).
The 5-Step Test to Determine Optimal Email Frequency
DECEMBER 29, 2011
Maybe you're interested in ramping up your email marketing in 2012 but don't want to see all your hard lead generation work go to waste by increasing your sending frequency. How do you know what email sending frequency is the right frequency for your subscriber list?
17 (of the) Best Email Marketing Guides of 2011
FEBRUARY 27, 2012
How can marketers determine the best frequency for their email campaigns? ” 6 Tactics to Determine B2B Email Frequency by Mass Transit. As figures below show, email marketing remains a vital element of modern B2B and B2C marketing programs.
How to Get More Blog Traffic – Real World Data
AUGUST 23, 2011
Post frequency matters. But for corporate blogs, the lesson is clear: maintaining consistent post frequency is crucial to maintaining high blog traffic and continuous growth. Every blogger wants more traffic. How to get it?
How to Email Often without Losing Readers
AUGUST 27, 2013
You don’t have to stick to that planned frequency to the letter, though. “The percentage didn’t change due to frequency. But if each carefully composed email brings your readers closer to solving their problems, frequency won’t be an issue.
How Often Should You Update Your Blog? A Data-Driven Answer
APRIL 16, 2014
Without a doubt, the best-known study on blogging frequency is HubSpot’s, which is illustrated below: Image source : Hubspot. I believe that every content marketer should ask themselves a series of questions before determining what is the optimal blogging frequency for them.
How often should you post to your blog and social media?
OCTOBER 23, 2015
Publishing frequency and amplification of content is a big topic these days, and one that has recently been researched by two publishing powerhouses—Hubspot and Moz. What does that mean for your publishing frequency? So what’s the conclusion to post frequency?
[Infographic] 10 Ways to Generate More Leads from Your Business Blog
JANUARY 21, 2016
They may feature relevant content, of real value, published with good frequency. The social media landscape is littered with business blogs that, on the surface, do everything right.
How to differentiate your blog based on the time you can put into it
grow - Practical Marketing Solutions
OCTOBER 26, 2015
High frequency, low length — Seth Godin publishes almost every day but his posts rarely exceed 500 words … and sometimes they are as short as a just few sentences! Low frequency, high length — Avinash Kaushik of Google writes truly epic posts.
5 Strategies to Build Customer Relationships Through Content
APRIL 12, 2017
Define your Content Style, Frequency and Location. Additionally, make sure you determine the frequency that you’ll create content and the channels you’ll use to promote it. Words play a vital role in conveying a particular message to someone.
Go the Distance on a Shoestring Marketing Budget
APRIL 9, 2013
The RFM (Recency Frequency Monetary) guide is a quantitative marketing technique that is used to determine the customers of highest value; by examining the recency of their purchase, frequency of purchases, and how much they spent on their purchase.
5 Questions to Ask Before Starting a Newsletter
JULY 12, 2016
Just the simple matter of frequency can have massive consequences that affect what results you’ll get, and how much work it takes to get those results. Second, it takes a really great newsletter to have daily frequency and not wear out the subscribers. Test frequency.
Interpreting Email Metrics During the Holidays
DECEMBER 8, 2016
Of course, this is all under the assumption that frequency of mail is accountable for the increase in sending, rather than marketers mailing to larger, unengaged segments of their lists.
How The Content Illusion Is Leading Marketing Astray In The Era Of Digital Transformation
FEBRUARY 5, 2017
One of those is – the more something remains elusive, the frequency of trying to obtain what is elusive increases. Illustration by Hea Poh Lin. In the past five years, the often-unquestioned hymnal has been that to succeed in today’s digital world, businesses must produce content.
Email Unsubscribers: Keep the Bad Out – and the Good In
MAY 11, 2016
A good subscription management feature (like Act-On’s, yes) takes out all the guesswork and enables recipients to select the types of email they want to receive and/or their email frequency preference. Most marketers tend to equate email unsubscribes with failure.
The ‘Less Is More’ Content Strategy
FEBRUARY 21, 2017
What is the ideal frequency for publishing content? In my view is there is no ideal frequency as it depends upon your site, audience and objectives. To compete in a world of content shock many publishers have adopted a high frequency publishing strategy, often over 1,000 articles a day.
What's a Good Email Open Rate & Click Rate? [Benchmark Data]
FEBRUARY 4, 2015
At this frequency, companies enjoy a median open rate of 32.4% At that frequency, these companies typically have a median open rate of 32.4%. Companies with over 201 employees: Their optimal frequency was much lower than other company sizes.
The State of Social Media Demographics: 2017 Benchmarks [Infographic]
MARCH 20, 2017
And within that landscape, people are straying from their desktops and laptops, and opting to get online via mobile with more frequency.
Q&A: The Big Email Marketing Questions Answered
Modern B2B Marketing
JULY 7, 2016
I’ve grouped them into the categories of evaluation, growing and profiling your list, segmentation and targeting, and email frequency: Email Marketing Evaluation. Frequency for Email Marketing. Q: What is the best frequency to send emails?
4 Ways to Optimize Email for Your Buyers
NOVEMBER 4, 2015
Use the Right Frequency . Personalizing frequency by the type and immediacy of the information presented keeps buyers engaged and responsive. Bulldog Reporter outlines three frequency types for optimal email scheduling: Daily newspaper. Beware the balance of frequency!
Marketing Automation Buyer Survey: Many Myths Busted but Planning is Still Key to Success
Customer Experience Matrix
JUNE 4, 2014
Another option I tried was a bar graph showing the frequency of each obstacle with color coding to show the satisfaction level. The marketing automation user survey I mentioned last March has finally been published on the VentureBeat site (you can order it here ).
63 Digital Advertising Terms Every Marketer Should Know
DECEMBER 15, 2016
This has a similar effect to the old-school tactics of gaining reach and frequency through using a range of channels such as radio + newspaper + billboards + direct mail. . Frequency : The number of times an ad is served to the same consumer during a specific time period. Since multiple users can often access the Internet from the same device, frequency is calculated based on the number of times an ad is delivered to a particular device’s browser.
What’s Your Content Cadence?
grow - Practical Marketing Solutions
JANUARY 22, 2015
It’s critical you not confuse content cadence with frequency. Frequency is more about productivity and cadence is more about your communication style. It''s critical you not confuse content cadence with frequency.
How to Get Results from YouTube Ads (Hint: It’s Not Advertising)
JUNE 23, 2016
They measure their success in the same way they do on television: By the number of impressions and frequency. Most YouTube ads do not deliver a measurable ROI for advertisers.
Making the Case For A New Email Marketing Metric
AUGUST 31, 2016
Entitled Understanding The Email 'Frequency Math Effect' it appeared on the Email Insider section of MediaPost and was penned by Loren McDonald. This is what Loren calls the "Frequency math effect."
How Often Should You Post on Facebook? [New Benchmark Data]
APRIL 20, 2015
But that doesn't mean we can't glean some valuable insights on how post frequency affects clickthrough rate. This frequency discussion becomes all the more important when you look at the current state of competition on the News Feed. How Does Posting Frequency Affect Clicks Per Post?
How to Increase Your Clickthroughs on Twitter
JANUARY 28, 2012
Frequency of tweets. The infographic is from Dan Zarrella, the Social Media Scientist giving you an insight on increasing your clickthroughs on Twitter based on: Length of the tweet. Where's the link? Keywords used. Thank you, Dan Zarrella. Amazing post, yet again
A Handy Guide to Optimizing Your Social Media Channels
APRIL 17, 2014
Test Post Frequency to Find Your Sweet Spot for Each Network. Fellow HubSpotter Dan Zarrella used 2 years-worth of data to figure out the optimal post frequencies for Facebook and Twitter. Here’s a simple strategy for determining your optimal post frequencies.
Don’t Bore People: 10 Ideas for B2B Newsletter Content
JULY 19, 2016
Then there’s an elegant email frequency control right below it. What’s the first thing you think when you hear “B2B newsletter”? If you’re like most people, it’s boredom. Let’s face it, email newsletters don’t exactly have a rep for being riveting entertainment.
8 Strategies to stand out when you’re late to the content marketing game
grow - Practical Marketing Solutions
SEPTEMBER 12, 2016
Content frequency. My friend John Lee Dumas was able to stand out in the very crowded podcasting space, in part, due to the frequency of his episodes. By Mark Schaefer.
Why You Need to Create Buyer Personas (and How to Do It)
JANUARY 6, 2016
It may be hard to find the time to create and maintain buyer personas, but some powerful new research from Cintell proves it’s more than worth your while.
5 Simple Ways to Harness More Attention from Sharing Content on LinkedIn
DECEMBER 21, 2016
Post status updates with greater frequency. Get the frequency right. People are busy, so not everyone will view every update, but if you post at this frequency, you’ll reach a large portion of your target audience. Many B2B marketers use LinkedIn as part of their content marketing strategy. In fact, 94 percent use it to distribute and share content. But what happens when you’re sharing content on LinkedIn and not getting the results you expect?
How Often Should Marketing Send Emails? [CHART]
JUNE 10, 2012
I then looked at click-through rates for each of those frequency buckets. Desired communication frequency will certainly vary by the stage of discovery the prospect is at with your company. by Egan Cheung | Tweet this How much is too much?
Businesses Investing More in UX to Enhance Customer Experience in 2017
JANUARY 26, 2017
The annual “UX and User Research Industry Report” published by UserTesting discovered that about 65 percent of executives intend to increase their usability testing frequency in 2017. To provide an enhanced customer experience, businesses across industries are investing more in their user experience (UX) strategies, and new research shows that UX testing is becoming more common.