How Often Should You Blog? [Blog Post Frequency RESEARCH]

Marketing Insider Group

Frequency really does matter. Blog Post Frequency RESEARCH] appeared first on Marketing Insider Group. In the world of content marketing, the lifeblood of your program is content. Much of that content is in blog form. Blogs help you attract new clients by answering questions and providing insights on their challenges. We believe strongly that blogging with consistency is necessary for content marketing to work. But, […]. The post How Often Should You Blog?

When Good Enough Shouldn’t Be: The Best Email Frequency

Oracle

If the content is relevant, then frequency is irrelevant. How do I know what the best email frequency is? The frequency of promotional emails across the industry continues to grow, so the risks are growing, too. For B2C brands, the November to December holiday season is the most common period where they increase their email frequency above their typical levels. A Better Email Frequency Includes Engagement Segments. How often should I email my subscribers?

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6 Best Practices When Scheduling Your LinkedIn Posts: Frequency, Best Time to Post, and More

DivvyHQ

Content Analytics Content Automation Social Media Marketing Tips & How-Tos automation best practices content engagement frequency linkedin marketing promotion scheduling social media social publishingIf you're a B2B marketer, LinkedIn is undoubtedly the best social network to engage your audience. But if you're short on time (who isn't?), why not learn how to work smarter with some tips, best practices and a little automation? Let's go!

The Importance of Quantity and Frequency in Content Marketing

DivvyHQ

There’s always been debate about content quality vs. quantity and frequency in content marketing practitioner circles. Content Marketing Content Planning blog blogging content frequency leads marketing quality quantity results strategy traffic websiteQuality usually wins the day, but it's hard to deny the results that quantity delivers. Here's a compelling case to consider.

The Importance of Quantity and Frequency in Content Marketing

DivvyHQ

There’s always been debate about content quality vs. quantity and frequency in content marketing practitioner circles. Content Marketing Content Planning blog blogging content frequency leads marketing quality quantity results strategy traffic websiteQuality usually wins the day, but it's hard to deny the results that quantity delivers. Here's a compelling case to consider.

How the Right Advertising Frequency Can Improve Your Campaign Performance?

Smartyads

Among these, advertising frequency can often be overlooked, but in fact, it is often. Every advertiser knows there are numerous factors that define the success of your programmatic marketing efforts. Some of them are precise and predictable, while others can remain a mystery even for the most experienced marketers. DIGITAL MARKETING

Black Friday 2013: which toy retailers topped the rank vs. frequency chart in SEM?

Biznology

The Search Monitor decided to look closely at one interesting vertical – toy retailers – and two important search marketing metrics in that vertical: ad rank and ad frequency. Other than Kohl’s, the other 6 retailers fell into an approximately linear relationship where higher frequency led to better rankings. Their ad frequency over this period was around 70% and their average ad rank was 4%. (Photo credit: Wikipedia).

Solving the Email Frequency Debate: How Much is Too Much?

Salesfusion

Four considerations to help you find the right balance in frequency for your email marketing campaigns. Finding a Balance: Top Considerations for Email Frequency. As you evaluate your various email programs in light of frequency, keep these four considerations in mind: Audience. Second, you need to look at frequency in light of the type of emails you’re sending. The Email Frequency Sweet Spot. The post Solving the Email Frequency Debate: How Much is Too Much?

Intentional inventing: own the intellectual property that leads the future

Biznology

Research: Pick one metric like the number of people impacted (scale), frequency (rate of occurrence), or cost (losses or direct costs). Lesson for leaders. Innovations rule today’s world, so everyone wants to innovate. Innovations are filed for patenting and claimed as property before they are launched. If someone else had your idea first and patented it, you might not be able to use it.

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The Five Realities of Publishing Frequency That May Keep You Up at Night

DivvyHQ

Others don’t stand a chance since they haven’t defined any sort of publishing frequency or schedule in the first place. The road to consistency begins with an identification of a publishing frequency that you can sustain. You also need to set expectations on the quality of the content, as high-quality content typically takes longer to produce and thus may require a lower frequency. Today’s marketers have a lot going on.

The 5-Step Test to Determine Optimal Email Frequency

Hubspot

Maybe you're interested in ramping up your email marketing in 2012 but don't want to see all your hard lead generation work go to waste by increasing your sending frequency. How do you know what email sending frequency is the right frequency for your subscriber list? So how do you get started with an email send frequency test? Once you've created the emails, schedule them for the sending frequency you outlined in your hypothesis.

Digital Content Strategy: How to Create a Strategy That Drives Results

DivvyHQ

Content marketing has proven its ability to drive traffic and attract buyers. But not on its own. Publishing content with no strategic roadmap is a waste of time and effort. Here are 7 steps to follow to ensure your digital content strategy is solid (and documented).

A Marketer's Guide to Nailing the Timing & Frequency of Social Media Updates

Hubspot

He examined a database of more than 100,000 accounts to determine what timing and frequency resulted in the greatest outcomes for social shares. Determining Your Optimal Frequency. Getting frequency right is an important achievement in marketing, whether you're talking email strategy or social updates. The right frequency for you depends a lot on the concentration of content in your audience's stream. Here's the thing: Social media timing matters.

Content Calendar Examples from Brands that are Killing It in Content Marketing

DivvyHQ

Content Marketing Content Planning Tips & How-Tos brands calendar channels coca-cola content customer employee-generated engagement examples frequency glossier ideas ideation marketing passion planning platform publishing software starbucks strategy texas instruments user-generated content voiceWhen you want to pump up your content marketing, a smart strategy is to look at brands that are doing it right. What do you think Coca-Cola's content calendar looks like? Or Starbucks? Or IBM?

Ten tips for customer reactivation

Biznology

For example, if purchase frequency slows, or order size shrinks, inactivity is likely to follow. Once the customer is reactivated, test to find the optimal the cadence and frequency of ongoing communications that will keep them engaged. Are you looking for the best ways to reactivate dormant customers and reduce churn? Here’s a roundup of the ten most effective practices today, in both business and consumer markets.

Warning: You’re ignoring your company’s best salesperson — and it just might be killing your business

Biznology

Are you seeing a rise in the frequency of searches for specific products? Here’s a scenario for you: imagine you have an amazing salesperson who develops a deep connection with customers, beginning with their very first interaction. Even better, these prospects share their deepest concerns, telling your salesperson everything you’d want to know about how to help them — and how you can sell them what they need.

Five Ways to Get Better Business Blogging Results

Webbiquity

Business Blogging Content Marketing Copy Writing Marketing Research Andy Crestodina b2b blogging blog analytics blog post frequency blog post length blogging for business blogging stats content length content repurposing influencer outreach Orbit StudiosAlthough business blogging is now widespread— 66% of all marketers and 75% of B2B marketers use blogs in their social media content—not all business bloggers are getting the results they’d like to see.

How to Create a Content Calendar: A Step-by-step Guide for New Content Marketers

DivvyHQ

Content Marketing Content Marketing Toolbox Content Planning blogging calendar content copywriting Deadlines editorial calendar format frequency how to ideas ideation marketing publishing schedule scheduling topics writingWhen you’re just getting started with content marketing, there are several skills you must master. One thing you should not overlook is learning how to create a content calendar. Here's a step-by-step guide to ensure you're starting out with a great plan.

Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience

Oracle

Segment by Buying Patterns/Frequency ?. You may market to similar types of personas, but oftentimes there is a large discrepancy in the loyalty or frequency of their purchase habits. A great example of this is Kele’s successful segmented by buyer frequency , which resulted in double the number of campaign members in six months, as well as increased marketing campaign ROI by 20%!

Publishing’s revolutionary breakout: always-on, multi-way connections in shared life spaces

Biznology

Surprisingly, most of the tech used is familiar, like email, chat and video phone calls: In frequency of use order, the most used collaboration media are email (98%), chat apps (53%), group project management (34%), and workplace social networks (29%). In frequency of use order, the largest chat apps vendors are Skype for Business (50%), Slack (14%), Google Hangouts (11%), Microsoft Teams (7%), Atlassian HipChat (2%) and Workplace by Facebook (2%). Lesson for leaders.

The case for customer reactivation

Biznology

A department store will look at the such indicators as product purchase frequency and timing, with interim metrics like email open and click-through rates. As marketing advances, most professionals are well aware by now of the importance of retention and reactivation in optimizing the value of the customer base.

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Industry Spotlight: Email Marketing at Nonprofits

Litmus

Send frequency. Send Frequency. Higher email frequencies are a double-edged sword: They can bring in more revenue, but they can also lead to costly deliverability problems if brands send too many emails, which is the No. So brands should increase frequency slowly and monitor engagement and complaints closely. “As Part of the lower email frequency send by nonprofits is the fact that they don’t use automated emails to the same extent as other industries.

Content Calendar Examples from Brands that are Killing It in Content Marketing

DivvyHQ

Content Marketing Content Planning Tips & How-Tos brands calendar channels coca-cola content customer employee-generated engagement examples frequency glossier ideas ideation marketing passion planning platform publishing software starbucks strategy texas instruments user-generated content voiceWhen you want to pump up your content marketing, a smart strategy is to look at brands that are doing it right. What do you think Coca-Cola's content calendar looks like? Or Starbucks? Or IBM?

How to integrate offline campaigns with your digital marketing strategy

Biznology

The frequency of hashtags posted immediately after your ad gets broadcast on a TV channel or radio station gives marketers a better idea about the relative performance of these various ad slots. A recent survey of 200 retailers in the United States showed that online campaigns delivered better ROI than offline marketing initiatives for over 76% of the participants. Despite this, offline marketing continues to garner a significant chunk of a business’ annual marketing budget.

Why every business needs a social media business audit

Biznology

Have I noticed any correlation to posting frequency and how my audience grows? Not active on social media? You are losing ground to competitors. But you already know that. While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. Or, you will struggle to consistently improve your social strategy.

How to Create a Content Calendar: A Step-by-step Guide for New Content Marketers

DivvyHQ

Content Marketing Content Marketing Toolbox Content Planning blogging calendar content copywriting Deadlines editorial calendar format frequency how to ideas ideation marketing publishing schedule scheduling topics writingWhen you’re just getting started with content marketing, there are several skills you must master. One thing you should not overlook is learning how to create a content calendar. Here's a step-by-step guide to ensure you're starting out with a great plan.

Content Calendar Examples from Brands that are Killing It in Content Marketing

DivvyHQ

Content Marketing Content Planning Tips & How-Tos brands calendar channels coca-cola content customer employee-generated engagement examples frequency glossier ideas ideation marketing passion planning platform publishing software starbucks strategy texas instruments user-generated content voiceWhen you want to pump up your content marketing, a smart strategy is to look at brands that are doing it right. What do you think Coca-Cola's content calendar looks like? Or Starbucks? Or IBM?

The Essential Ingredients for a Kickass Content Calendar

DivvyHQ

Content Frequency. Content Marketing Toolbox Content Strategy Editorial Planning Tips & How-Tos calendar content frequency goals marketing planning strategy topic clustersA content planning process has many moving parts and pieces. Just like a recipe, each component needs to be included for the dish to turn out right, which can be overwhelming in larger organizations with multiple team members and complex workflows. How do you put it all together?

How to turn your business blog into a publisher

Biznology

You can choose your posting frequency, but once you decide, stick with it. Regardless of the products or services you sell, your goal likely boils down to one objective: solving customers’ problems. Since this single goal unites nearly all businesses, many companies have turned their business blogs into publishing powerhouses. Take QuickSprout , for example. It’s a company that sells a software program that helps brands maximize their marketing efforts.

17 (of the) Best Email Marketing Guides of 2011

Webbiquity

How can marketers determine the best frequency for their email campaigns? Dimitris Zotos provides 20 helpful email marketing tips here, from using A/B testing (to test styles, colors and fonts in order to optimize your subscription page) to having clear policies about privacy and sending frequency to adding sharing buttons to make it easy for readers to share your content. ” 6 Tactics to Determine B2B Email Frequency by Mass Transit.

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What Are You Trying to Achieve With a Content Marketing Platform?

DivvyHQ

Be more consistent with your content creation and publishing frequencies – Consistent publishing frequency is one of the key attributes for a successful content marketing program. In a recent eBook, we dedicated an entire chapter to this topic: The Five Realities of Publishing Frequency That May Keep You Up at Night.

Go the Distance on a Shoestring Marketing Budget

Marketing Action

The RFM (Recency Frequency Monetary) guide is a quantitative marketing technique that is used to determine the customers of highest value; by examining the recency of their purchase, frequency of purchases, and how much they spent on their purchase. Marketing Metrics & Measurement direct marketing Recency Frequency Monetary RFM small marketing budget

How to Get More Blog Traffic – Real World Data

Webbiquity SMM

Post frequency matters. But for corporate blogs, the lesson is clear: maintaining consistent post frequency is crucial to maintaining high blog traffic and continuous growth. blog directories blog post frequency blog SEO Hootsuite how to get more blog traffic how to get more traffic to your blog RSS syndication sites social media informer Social Media Today TwitterEvery blogger wants more traffic. How to get it?

5 things to avoid while working to grow your business blog

EMagine B2B Blog

Tags: B2B Web Strategy Blogs, Blogging Social Media growth ” fatal five publishing irregularly the frequency haphazard posting blog include instant sharing capabilities and popular sites posting “me too” content don’t just pick a talk readers expect keyword rich anchor stick

Emails and Text Messages: How Many Is Too Many for Marketers to Send?

Oracle

Frequency Matters — but There’s More. Talk to a few email marketing firms about send frequency, and the first thing you’ll find out is that funnel stage is key. Despite their disagreements, email marketing experts agree that send frequency is only one part of the story. If you do decide to increase your frequency, don’t push it above once per day.

Email 216

Simplify Content Planning with These 8 Steps

DivvyHQ

Simplify content planning with these eight steps to take your content frequency, consistency and quality to the next level. Content planning doesn’t have to be cumbersome and complex. Content Analytics Content Marketing Editorial Planning Tips & How-Tos analytics audience calendar content creation planning process silos simplify software strategy supply chain workflow

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How To Solve the Biggest Content Marketing Challenges

Marketing Insider Group

Research on blog frequency tells us 11 per month is the “magic” number—can you produce that amount of content on your own? It comes down to budget, consistency/frequency, and strategy. Consistency and Frequency. Content production frequency and workflows.