Choosing the Right Frequency for Email Marketing Campaigns

Sharpspring

One of the biggest challenges when it comes to deciding upon frequency for your email marketing campaigns is striking the right balance between too many emails and too few. Once your email campaigns start gaining traction, it’s tempting to boost the frequency.

When Good Enough Shouldn’t Be: The Best Email Frequency

Oracle

If the content is relevant, then frequency is irrelevant. How do I know what the best email frequency is? The frequency of promotional emails across the industry continues to grow, so the risks are growing, too. A Better Email Frequency Includes Engagement Segments.

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The Need for Speed: What is the Ideal Blog Publishing Frequency?

DivvyHQ

Is there an ideal blog publishing frequency? Without getting into the quantity vs. quality debate, let's just say that you should strive to do the highest frequency possible while not sacrificing quality. Here's a deep dive to help you determine your ideal blog publishing frequency.

Balancing ad frequency, reach, and fatigue in digital advertising

Choozle

Ad frequency is a critically important metric to watch during any digital advertising campaign. Compared to testing new targeting tactics and building eye-catching creative, frequency goes unnoticed when planning campaign strategy. Jump to: What is ad frequency?

Outbound Prospecting – Filling Your Sales Pipeline

Speaker: Mark Hunter, CSP, “The Sales Hunter”

Join Mark Hunter, CSP, “The Sales Hunter”, as he shares insights and information about the importance of knowing your market and how that dictates who you should be prospecting. He will also discuss how to find great leads and turn them into great customers.

How Often Should You Blog? [Blog Post Frequency RESEARCH]

Marketing Insider Group

Frequency really does matter. Blog Post Frequency RESEARCH] appeared first on Marketing Insider Group. In the world of content marketing, the lifeblood of your program is content. Much of that content is in blog form. Blogs help you attract new clients by answering questions and providing insights on their challenges. We believe strongly that blogging with consistency is necessary for content marketing to work. But, […]. The post How Often Should You Blog?

Fine-Tune Your Reach and Frequency for Modern Marketing [Video Series Debut]

Content Marketing Institute

Reach and frequency. Continue reading → The post Fine-Tune Your Reach and Frequency for Modern Marketing [Video Series Debut] appeared first on Content Marketing Institute. Catch the first episode of CMI’s new video and blog series – Marketing Makers.

The Importance of Quantity and Frequency in Content Marketing

DivvyHQ

There’s always been debate about content quality vs. quantity and frequency in content marketing practitioner circles. Content Marketing Content Planning blog blogging content frequency leads marketing quality quantity results strategy traffic website

The Importance of Quantity and Frequency in Content Marketing

DivvyHQ

There’s always been debate about content quality vs. quantity and frequency in content marketing practitioner circles. Content Marketing Content Planning blog blogging content frequency leads marketing quality quantity results strategy traffic website

6 Best Practices When Scheduling Your LinkedIn Posts: Frequency, Best Time to Post, and More

DivvyHQ

Content Analytics Content Automation Social Media Marketing Tips & How-Tos automation best practices content engagement frequency linkedin marketing promotion scheduling social media social publishing

How the Right Advertising Frequency Can Improve Your Campaign Performance?

Smartyads

Among these, advertising frequency can often be overlooked, but in fact, it is often. Every advertiser knows there are numerous factors that define the success of your programmatic marketing efforts.

Publishing Frequency: Why (and How) We’re Changing Things Up

Content Marketing Institute

Our new publishing frequency. For years, Joe has encouraged companies to get strategic about their publishing frequency decisions. Be strategic about the frequency of publishing your content, says @JoePulizzi. And just a few weeks ago, in PNR Episode 207 , Joe and Robert talked about the latest research from Orbit Media, which shows a decline in publishing frequency (and an increase in post length) among individual bloggers.

Black Friday 2013: which toy retailers topped the rank vs. frequency chart in SEM?

Biznology

The Search Monitor decided to look closely at one interesting vertical – toy retailers – and two important search marketing metrics in that vertical: ad rank and ad frequency. Other than Kohl’s, the other 6 retailers fell into an approximately linear relationship where higher frequency led to better rankings. Their ad frequency over this period was around 70% and their average ad rank was 4%. (Photo credit: Wikipedia).

Solving the Email Frequency Debate: How Much is Too Much?

Salesfusion

Four considerations to help you find the right balance in frequency for your email marketing campaigns. Finding a Balance: Top Considerations for Email Frequency. As you evaluate your various email programs in light of frequency, keep these four considerations in mind: Audience. Second, you need to look at frequency in light of the type of emails you’re sending. The Email Frequency Sweet Spot. The post Solving the Email Frequency Debate: How Much is Too Much?

5 Reasons No One Cares About Your Latest Blog Post

DivvyHQ

Why should your audience care about your latest blog post? While blogging is a core tenet of content marketing and something that your content team is probably focused on heavily, all that energy won’t matter if no one’s paying attention.

Advanced Blogging Panel: How to Create Content That Drives Traffic and Engagement

Webbiquity

Is there an ideal frequency and word count for a blog to drive traffic, or it doesn’t matter? How can businesses use blogging effectively to increase online visibility and build relationships with their target audiences?

6 Fixes to the Most Pressing Content Creation Challenges

DivvyHQ

What are the biggest challenges in the content creation process? Have new challenges arisen since the pandemic? In this post, we’re going to define the most common issues and provide you with proven fixes. Let's go!

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Intentional inventing: own the intellectual property that leads the future

Biznology

Research: Pick one metric like the number of people impacted (scale), frequency (rate of occurrence), or cost (losses or direct costs). Lesson for leaders. Innovations rule today’s world, so everyone wants to innovate. Innovations are filed for patenting and claimed as property before they are launched. If someone else had your idea first and patented it, you might not be able to use it.

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The 5-Step Test to Determine Optimal Email Frequency

Hubspot

Maybe you're interested in ramping up your email marketing in 2012 but don't want to see all your hard lead generation work go to waste by increasing your sending frequency. How do you know what email sending frequency is the right frequency for your subscriber list? So how do you get started with an email send frequency test? Once you've created the emails, schedule them for the sending frequency you outlined in your hypothesis.

The Five Realities of Publishing Frequency That May Keep You Up at Night

DivvyHQ

Others don’t stand a chance since they haven’t defined any sort of publishing frequency or schedule in the first place. The road to consistency begins with an identification of a publishing frequency that you can sustain. You also need to set expectations on the quality of the content, as high-quality content typically takes longer to produce and thus may require a lower frequency. Today’s marketers have a lot going on.

A Marketer's Guide to Nailing the Timing & Frequency of Social Media Updates

Hubspot

He examined a database of more than 100,000 accounts to determine what timing and frequency resulted in the greatest outcomes for social shares. Determining Your Optimal Frequency. Getting frequency right is an important achievement in marketing, whether you're talking email strategy or social updates. The right frequency for you depends a lot on the concentration of content in your audience's stream. Here's the thing: Social media timing matters.

The Smart Marketer’s Black Book of Content Operations

DivvyHQ

The content operations ecosystem includes more than just your content team. It impacts all enterprise areas involved in planning, creating, analyzing, promoting, and sharing content. It’s a key area of your organization that you’ll want to invest in to streamline production and ensure consistency.

Strategies to Increase Customer Engagement for Online Businesses

Webbiquity

Purchase frequency (PF). Customer Experience chatbots customer engagement CX Hall and Partners purchase frequency repeat purchase rate RPRContributed post. Customer engagement has become a hot topic, with average daily searches doubling in the past five years.

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Digital Content Strategy: How to Create a Strategy That Drives Results

DivvyHQ

Content marketing has proven its ability to drive traffic and attract buyers. But not on its own. Publishing content with no strategic roadmap is a waste of time and effort. Here are 7 steps to follow to ensure your digital content strategy is solid (and documented).

Content Calendar Examples from Brands that are Killing It in Content Marketing

DivvyHQ

Content Marketing Content Planning Tips & How-Tos brands calendar channels coca-cola content customer employee-generated engagement examples frequency glossier ideas ideation marketing passion planning platform publishing software starbucks strategy texas instruments user-generated content voic

How to Create a Content Calendar: A Step-by-step Guide for New Content Marketers

DivvyHQ

Content Marketing Content Marketing Toolbox Content Planning blogging calendar content copywriting Deadlines editorial calendar format frequency how to ideas ideation marketing publishing schedule scheduling topics writing

Ten tips for customer reactivation

Biznology

For example, if purchase frequency slows, or order size shrinks, inactivity is likely to follow. Once the customer is reactivated, test to find the optimal the cadence and frequency of ongoing communications that will keep them engaged. Are you looking for the best ways to reactivate dormant customers and reduce churn? Here’s a roundup of the ten most effective practices today, in both business and consumer markets.

Warning: You’re ignoring your company’s best salesperson — and it just might be killing your business

Biznology

Are you seeing a rise in the frequency of searches for specific products? Here’s a scenario for you: imagine you have an amazing salesperson who develops a deep connection with customers, beginning with their very first interaction. Even better, these prospects share their deepest concerns, telling your salesperson everything you’d want to know about how to help them — and how you can sell them what they need.

6 Definitive Ways to Improve Search Rankings with Content Marketing

DivvyHQ

There are big updates with Google's ranking algorithm afoot. Should you be worried? Well, if you've been focused on developing great content for your target audiences (a.k.a. content marketing), you're probably in good shape.

Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience

Oracle

Segment by Buying Patterns/Frequency ?. You may market to similar types of personas, but oftentimes there is a large discrepancy in the loyalty or frequency of their purchase habits. A great example of this is Kele’s successful segmented by buyer frequency , which resulted in double the number of campaign members in six months, as well as increased marketing campaign ROI by 20%!

Publishing’s revolutionary breakout: always-on, multi-way connections in shared life spaces

Biznology

Surprisingly, most of the tech used is familiar, like email, chat and video phone calls: In frequency of use order, the most used collaboration media are email (98%), chat apps (53%), group project management (34%), and workplace social networks (29%). In frequency of use order, the largest chat apps vendors are Skype for Business (50%), Slack (14%), Google Hangouts (11%), Microsoft Teams (7%), Atlassian HipChat (2%) and Workplace by Facebook (2%). Lesson for leaders.

The case for customer reactivation

Biznology

A department store will look at the such indicators as product purchase frequency and timing, with interim metrics like email open and click-through rates. As marketing advances, most professionals are well aware by now of the importance of retention and reactivation in optimizing the value of the customer base.

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How to Create a Content Calendar: A Step-by-step Guide for New Content Marketers

DivvyHQ

Content Marketing Content Marketing Toolbox Content Planning blogging calendar content copywriting Deadlines editorial calendar format frequency how to ideas ideation marketing publishing schedule scheduling topics writing

How to integrate offline campaigns with your digital marketing strategy

Biznology

The frequency of hashtags posted immediately after your ad gets broadcast on a TV channel or radio station gives marketers a better idea about the relative performance of these various ad slots. A recent survey of 200 retailers in the United States showed that online campaigns delivered better ROI than offline marketing initiatives for over 76% of the participants. Despite this, offline marketing continues to garner a significant chunk of a business’ annual marketing budget.

Content Calendar Examples from Brands that are Killing It in Content Marketing

DivvyHQ

Content Marketing Content Planning Tips & How-Tos brands calendar channels coca-cola content customer employee-generated engagement examples frequency glossier ideas ideation marketing passion planning platform publishing software starbucks strategy texas instruments user-generated content voic

Why every business needs a social media business audit

Biznology

Have I noticed any correlation to posting frequency and how my audience grows? Not active on social media? You are losing ground to competitors. But you already know that. While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. Or, you will struggle to consistently improve your social strategy.

Industry Spotlight: Email Marketing at Nonprofits

Litmus

Send frequency. Send Frequency. Higher email frequencies are a double-edged sword: They can bring in more revenue, but they can also lead to costly deliverability problems if brands send too many emails, which is the No. So brands should increase frequency slowly and monitor engagement and complaints closely. “As Part of the lower email frequency send by nonprofits is the fact that they don’t use automated emails to the same extent as other industries.