Expert insights. Personalized for you.
Surprisingly, most of the tech used is familiar, like email, chat and video phone calls: In frequency of use order, the most used collaboration media are email (98%), chat apps (53%), group project management (34%), and workplace social networks (29%). In frequency of use order, the largest chat apps vendors are Skype for Business (50%), Slack (14%), Google Hangouts (11%), Microsoft Teams (7%), Atlassian HipChat (2%) and Workplace by Facebook (2%). Lesson for leaders. MORE
A department store will look at the such indicators as product purchase frequency and timing, with interim metrics like email open and click-through rates. As marketing advances, most professionals are well aware by now of the importance of retention and reactivation in optimizing the value of the customer base. MORE
Research: Pick one metric like the number of people impacted (scale), frequency (rate of occurrence), or cost (losses or direct costs). Lesson for leaders. Innovations rule today’s world, so everyone wants to innovate. Innovations are filed for patenting and claimed as property before they are launched. If someone else had your idea first and patented it, you might not be able to use it. MORE
Content Marketing Content Planning Tips & How-Tos brands calendar channels coca-cola content customer employee-generated engagement examples frequency glossier ideas ideation marketing passion planning platform publishing software starbucks strategy texas instruments user-generated content voic MORE
Content Marketing Content Marketing Toolbox Content Planning blogging calendar content copywriting Deadlines editorial calendar format frequency how to ideas ideation marketing publishing schedule scheduling topics writing MORE
If the content is relevant, then frequency is irrelevant. How do I know what the best email frequency is? The frequency of promotional emails across the industry continues to grow, so the risks are growing, too. A Better Email Frequency Includes Engagement Segments. MORE
The Search Monitor decided to look closely at one interesting vertical – toy retailers – and two important search marketing metrics in that vertical: ad rank and ad frequency. Other than Kohl’s, the other 6 retailers fell into an approximately linear relationship where higher frequency led to better rankings. Their ad frequency over this period was around 70% and their average ad rank was 4%. (Photo credit: Wikipedia). MORE
Reach and frequency. Continue reading → The post Fine-Tune Your Reach and Frequency for Modern Marketing [Video Series Debut] appeared first on Content Marketing Institute. Catch the first episode of CMI’s new video and blog series – Marketing Makers. MORE
Content Marketing Content Planning Tips & How-Tos brands calendar channels coca-cola content customer employee-generated engagement examples frequency glossier ideas ideation marketing passion planning platform publishing software starbucks strategy texas instruments user-generated content voic MORE
Content Marketing Content Marketing Toolbox Content Planning blogging calendar content copywriting Deadlines editorial calendar format frequency how to ideas ideation marketing publishing schedule scheduling topics writing MORE
Segment by Buying Patterns/Frequency ?. You may market to similar types of personas, but oftentimes there is a large discrepancy in the loyalty or frequency of their purchase habits. A great example of this is Kele’s successful segmented by buyer frequency , which resulted in double the number of campaign members in six months, as well as increased marketing campaign ROI by 20%! MORE
Is there an ideal frequency and word count for a blog to drive traffic, or it doesn’t matter? How can businesses use blogging effectively to increase online visibility and build relationships with their target audiences? MORE
The frequency of hashtags posted immediately after your ad gets broadcast on a TV channel or radio station gives marketers a better idea about the relative performance of these various ad slots. A recent survey of 200 retailers in the United States showed that online campaigns delivered better ROI than offline marketing initiatives for over 76% of the participants. Despite this, offline marketing continues to garner a significant chunk of a business’ annual marketing budget. MORE
Are you seeing a rise in the frequency of searches for specific products? Here’s a scenario for you: imagine you have an amazing salesperson who develops a deep connection with customers, beginning with their very first interaction. Even better, these prospects share their deepest concerns, telling your salesperson everything you’d want to know about how to help them — and how you can sell them what they need. MORE
Send frequency. Send Frequency. Higher email frequencies are a double-edged sword: They can bring in more revenue, but they can also lead to costly deliverability problems if brands send too many emails, which is the No. So brands should increase frequency slowly and monitor engagement and complaints closely. “As Part of the lower email frequency send by nonprofits is the fact that they don’t use automated emails to the same extent as other industries. MORE
Among these, advertising frequency can often be overlooked, but in fact, it is often. Every advertiser knows there are numerous factors that define the success of your programmatic marketing efforts. MORE
For example, if purchase frequency slows, or order size shrinks, inactivity is likely to follow. Once the customer is reactivated, test to find the optimal the cadence and frequency of ongoing communications that will keep them engaged. Are you looking for the best ways to reactivate dormant customers and reduce churn? Here’s a roundup of the ten most effective practices today, in both business and consumer markets. MORE
Purchase frequency (PF). Customer Experience chatbots customer engagement CX Hall and Partners purchase frequency repeat purchase rate RPRContributed post. Customer engagement has become a hot topic, with average daily searches doubling in the past five years. MORE
You can choose your posting frequency, but once you decide, stick with it. Regardless of the products or services you sell, your goal likely boils down to one objective: solving customers’ problems. Since this single goal unites nearly all businesses, many companies have turned their business blogs into publishing powerhouses. Take QuickSprout , for example. It’s a company that sells a software program that helps brands maximize their marketing efforts. MORE
Be more consistent with your content creation and publishing frequencies – Consistent publishing frequency is one of the key attributes for a successful content marketing program. In a recent eBook, we dedicated an entire chapter to this topic: The Five Realities of Publishing Frequency That May Keep You Up at Night. MORE
He examined a database of more than 100,000 accounts to determine what timing and frequency resulted in the greatest outcomes for social shares. Determining Your Optimal Frequency. Getting frequency right is an important achievement in marketing, whether you're talking email strategy or social updates. The right frequency for you depends a lot on the concentration of content in your audience's stream. Here's the thing: Social media timing matters. MORE
Our new publishing frequency. For years, Joe has encouraged companies to get strategic about their publishing frequency decisions. Be strategic about the frequency of publishing your content, says @JoePulizzi. And just a few weeks ago, in PNR Episode 207 , Joe and Robert talked about the latest research from Orbit Media, which shows a decline in publishing frequency (and an increase in post length) among individual bloggers. MORE
There’s always been debate about content quality vs. quantity and frequency in content marketing practitioner circles. Content Marketing Content Planning blog blogging content frequency leads marketing quality quantity results strategy traffic website MORE
There are big updates with Google's ranking algorithm afoot. Should you be worried? Well, if you've been focused on developing great content for your target audiences (a.k.a. content marketing), you're probably in good shape. MORE
How can marketers determine the best frequency for their email campaigns? Dimitris Zotos provides 20 helpful email marketing tips here, from using A/B testing (to test styles, colors and fonts in order to optimize your subscription page) to having clear policies about privacy and sending frequency to adding sharing buttons to make it easy for readers to share your content. ” 6 Tactics to Determine B2B Email Frequency by Mass Transit. MORE
Frequency really does matter. Blog Post Frequency RESEARCH] appeared first on Marketing Insider Group. In the world of content marketing, the lifeblood of your program is content. Much of that content is in blog form. Blogs help you attract new clients by answering questions and providing insights on their challenges. We believe strongly that blogging with consistency is necessary for content marketing to work. But, […]. The post How Often Should You Blog? MORE
Content marketing has proven its ability to drive traffic and attract buyers. But not on its own. Publishing content with no strategic roadmap is a waste of time and effort. Here are 7 steps to follow to ensure your digital content strategy is solid (and documented). MORE
Is there an ideal blog publishing frequency? Without getting into the quantity vs. quality debate, let's just say that you should strive to do the highest frequency possible while not sacrificing quality. Here's a deep dive to help you determine your ideal blog publishing frequency. MORE
Four considerations to help you find the right balance in frequency for your email marketing campaigns. Finding a Balance: Top Considerations for Email Frequency. As you evaluate your various email programs in light of frequency, keep these four considerations in mind: Audience. Second, you need to look at frequency in light of the type of emails you’re sending. The Email Frequency Sweet Spot. The post Solving the Email Frequency Debate: How Much is Too Much? MORE
Content Frequency. Content Marketing Toolbox Content Strategy Editorial Planning Tips & How-Tos calendar content frequency goals marketing planning strategy topic clustersA content planning process has many moving parts and pieces. Just like a recipe, each component needs to be included for the dish to turn out right, which can be overwhelming in larger organizations with multiple team members and complex workflows. How do you put it all together? MORE
Content Analytics Content Automation Social Media Marketing Tips & How-Tos automation best practices content engagement frequency linkedin marketing promotion scheduling social media social publishing MORE
Others don’t stand a chance since they haven’t defined any sort of publishing frequency or schedule in the first place. The road to consistency begins with an identification of a publishing frequency that you can sustain. You also need to set expectations on the quality of the content, as high-quality content typically takes longer to produce and thus may require a lower frequency. Today’s marketers have a lot going on. MORE
Business Blogging Content Marketing Copy Writing Marketing Research Andy Crestodina b2b blogging blog analytics blog post frequency blog post length blogging for business blogging stats content length content repurposing influencer outreach Orbit StudiosAlthough business blogging is now widespread— 66% of all marketers and 75% of B2B marketers use blogs in their social media content—not all business bloggers are getting the results they’d like to see. MORE
There’s always been debate about content quality vs. quantity and frequency in content marketing practitioner circles. Content Marketing Content Planning blog blogging content frequency leads marketing quality quantity results strategy traffic website MORE
Ad frequency is a critically important metric to watch during any digital advertising campaign. Compared to testing new targeting tactics and building eye-catching creative, frequency goes unnoticed when planning campaign strategy. Jump to: What is ad frequency? MORE
Content Marketing Content Planning Tips & How-Tos brands calendar channels coca-cola content customer employee-generated engagement examples frequency glossier ideas ideation marketing passion planning platform publishing software starbucks strategy texas instruments user-generated content voic MORE
Maybe you're interested in ramping up your email marketing in 2012 but don't want to see all your hard lead generation work go to waste by increasing your sending frequency. How do you know what email sending frequency is the right frequency for your subscriber list? So how do you get started with an email send frequency test? Once you've created the emails, schedule them for the sending frequency you outlined in your hypothesis. MORE
Have I noticed any correlation to posting frequency and how my audience grows? Not active on social media? You are losing ground to competitors. But you already know that. While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. Or, you will struggle to consistently improve your social strategy. MORE
Frequency Related Topics 
Choozle
JULY 14, 2021
Ad frequency is a critically important metric to watch during any digital advertising campaign. Compared to testing new targeting tactics and building eye-catching creative, frequency goes unnoticed when planning campaign strategy. Jump to: What is ad frequency?
Marketing Insider Group
APRIL 1, 2019
Frequency really does matter. Blog Post Frequency RESEARCH] appeared first on Marketing Insider Group. In the world of content marketing, the lifeblood of your program is content. Much of that content is in blog form. Blogs help you attract new clients by answering questions and providing insights on their challenges. We believe strongly that blogging with consistency is necessary for content marketing to work. But, […]. The post How Often Should You Blog?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Oracle
MARCH 3, 2020
If the content is relevant, then frequency is irrelevant. How do I know what the best email frequency is? The frequency of promotional emails across the industry continues to grow, so the risks are growing, too. A Better Email Frequency Includes Engagement Segments.
DivvyHQ
APRIL 6, 2021
Is there an ideal blog publishing frequency? Without getting into the quantity vs. quality debate, let's just say that you should strive to do the highest frequency possible while not sacrificing quality. Here's a deep dive to help you determine your ideal blog publishing frequency.
DivvyHQ
JANUARY 15, 2020
There’s always been debate about content quality vs. quantity and frequency in content marketing practitioner circles. Content Marketing Content Planning blog blogging content frequency leads marketing quality quantity results strategy traffic website
DivvyHQ
JANUARY 15, 2020
There’s always been debate about content quality vs. quantity and frequency in content marketing practitioner circles. Content Marketing Content Planning blog blogging content frequency leads marketing quality quantity results strategy traffic website
DivvyHQ
JULY 6, 2020
Content Analytics Content Automation Social Media Marketing Tips & How-Tos automation best practices content engagement frequency linkedin marketing promotion scheduling social media social publishing
Smartyads
MAY 26, 2020
Among these, advertising frequency can often be overlooked, but in fact, it is often. Every advertiser knows there are numerous factors that define the success of your programmatic marketing efforts.
Content Marketing Institute
DECEMBER 1, 2017
Our new publishing frequency. For years, Joe has encouraged companies to get strategic about their publishing frequency decisions. Be strategic about the frequency of publishing your content, says @JoePulizzi. And just a few weeks ago, in PNR Episode 207 , Joe and Robert talked about the latest research from Orbit Media, which shows a decline in publishing frequency (and an increase in post length) among individual bloggers.
Biznology
DECEMBER 26, 2013
The Search Monitor decided to look closely at one interesting vertical – toy retailers – and two important search marketing metrics in that vertical: ad rank and ad frequency. Other than Kohl’s, the other 6 retailers fell into an approximately linear relationship where higher frequency led to better rankings. Their ad frequency over this period was around 70% and their average ad rank was 4%. (Photo credit: Wikipedia).
Salesfusion
MARCH 11, 2016
Four considerations to help you find the right balance in frequency for your email marketing campaigns. Finding a Balance: Top Considerations for Email Frequency. As you evaluate your various email programs in light of frequency, keep these four considerations in mind: Audience. Second, you need to look at frequency in light of the type of emails you’re sending. The Email Frequency Sweet Spot. The post Solving the Email Frequency Debate: How Much is Too Much?
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Biznology
JANUARY 22, 2018
Research: Pick one metric like the number of people impacted (scale), frequency (rate of occurrence), or cost (losses or direct costs). Lesson for leaders. Innovations rule today’s world, so everyone wants to innovate. Innovations are filed for patenting and claimed as property before they are launched. If someone else had your idea first and patented it, you might not be able to use it.
Webbiquity
FEBRUARY 9, 2021
Is there an ideal frequency and word count for a blog to drive traffic, or it doesn’t matter? How can businesses use blogging effectively to increase online visibility and build relationships with their target audiences?
Hubspot
DECEMBER 29, 2011
Maybe you're interested in ramping up your email marketing in 2012 but don't want to see all your hard lead generation work go to waste by increasing your sending frequency. How do you know what email sending frequency is the right frequency for your subscriber list? So how do you get started with an email send frequency test? Once you've created the emails, schedule them for the sending frequency you outlined in your hypothesis.
DivvyHQ
MARCH 4, 2016
Others don’t stand a chance since they haven’t defined any sort of publishing frequency or schedule in the first place. The road to consistency begins with an identification of a publishing frequency that you can sustain. You also need to set expectations on the quality of the content, as high-quality content typically takes longer to produce and thus may require a lower frequency. Today’s marketers have a lot going on.
Webbiquity
MARCH 10, 2021
Purchase frequency (PF). Customer Experience chatbots customer engagement CX Hall and Partners purchase frequency repeat purchase rate RPRContributed post. Customer engagement has become a hot topic, with average daily searches doubling in the past five years.
Hubspot
SEPTEMBER 24, 2012
He examined a database of more than 100,000 accounts to determine what timing and frequency resulted in the greatest outcomes for social shares. Determining Your Optimal Frequency. Getting frequency right is an important achievement in marketing, whether you're talking email strategy or social updates. The right frequency for you depends a lot on the concentration of content in your audience's stream. Here's the thing: Social media timing matters.
DivvyHQ
MARCH 6, 2020
Content Marketing Content Planning Tips & How-Tos brands calendar channels coca-cola content customer employee-generated engagement examples frequency glossier ideas ideation marketing passion planning platform publishing software starbucks strategy texas instruments user-generated content voic
DivvyHQ
MAY 13, 2021
There are big updates with Google's ranking algorithm afoot. Should you be worried? Well, if you've been focused on developing great content for your target audiences (a.k.a. content marketing), you're probably in good shape.
DivvyHQ
SEPTEMBER 3, 2020
Content marketing has proven its ability to drive traffic and attract buyers. But not on its own. Publishing content with no strategic roadmap is a waste of time and effort. Here are 7 steps to follow to ensure your digital content strategy is solid (and documented).
Biznology
JUNE 29, 2017
For example, if purchase frequency slows, or order size shrinks, inactivity is likely to follow. Once the customer is reactivated, test to find the optimal the cadence and frequency of ongoing communications that will keep them engaged. Are you looking for the best ways to reactivate dormant customers and reduce churn? Here’s a roundup of the ten most effective practices today, in both business and consumer markets.
Biznology
FEBRUARY 8, 2018
Are you seeing a rise in the frequency of searches for specific products? Here’s a scenario for you: imagine you have an amazing salesperson who develops a deep connection with customers, beginning with their very first interaction. Even better, these prospects share their deepest concerns, telling your salesperson everything you’d want to know about how to help them — and how you can sell them what they need.
Oracle
MAY 5, 2014
Segment by Buying Patterns/Frequency ?. You may market to similar types of personas, but oftentimes there is a large discrepancy in the loyalty or frequency of their purchase habits. A great example of this is Kele’s successful segmented by buyer frequency , which resulted in double the number of campaign members in six months, as well as increased marketing campaign ROI by 20%!
Biznology
SEPTEMBER 25, 2017
Surprisingly, most of the tech used is familiar, like email, chat and video phone calls: In frequency of use order, the most used collaboration media are email (98%), chat apps (53%), group project management (34%), and workplace social networks (29%). In frequency of use order, the largest chat apps vendors are Skype for Business (50%), Slack (14%), Google Hangouts (11%), Microsoft Teams (7%), Atlassian HipChat (2%) and Workplace by Facebook (2%). Lesson for leaders.
DivvyHQ
JUNE 29, 2020
Content Marketing Content Marketing Toolbox Content Planning blogging calendar content copywriting Deadlines editorial calendar format frequency how to ideas ideation marketing publishing schedule scheduling topics writing
Biznology
APRIL 27, 2017
A department store will look at the such indicators as product purchase frequency and timing, with interim metrics like email open and click-through rates. As marketing advances, most professionals are well aware by now of the importance of retention and reactivation in optimizing the value of the customer base.
DivvyHQ
JUNE 29, 2020
Content Marketing Content Marketing Toolbox Content Planning blogging calendar content copywriting Deadlines editorial calendar format frequency how to ideas ideation marketing publishing schedule scheduling topics writing
Biznology
JULY 13, 2017
The frequency of hashtags posted immediately after your ad gets broadcast on a TV channel or radio station gives marketers a better idea about the relative performance of these various ad slots. A recent survey of 200 retailers in the United States showed that online campaigns delivered better ROI than offline marketing initiatives for over 76% of the participants. Despite this, offline marketing continues to garner a significant chunk of a business’ annual marketing budget.
DivvyHQ
MARCH 6, 2020
Content Marketing Content Planning Tips & How-Tos brands calendar channels coca-cola content customer employee-generated engagement examples frequency glossier ideas ideation marketing passion planning platform publishing software starbucks strategy texas instruments user-generated content voic
Biznology
FEBRUARY 17, 2017
Have I noticed any correlation to posting frequency and how my audience grows? Not active on social media? You are losing ground to competitors. But you already know that. While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. Or, you will struggle to consistently improve your social strategy.
DivvyHQ
MARCH 6, 2020
Content Marketing Content Planning Tips & How-Tos brands calendar channels coca-cola content customer employee-generated engagement examples frequency glossier ideas ideation marketing passion planning platform publishing software starbucks strategy texas instruments user-generated content voic
Webbiquity
APRIL 30, 2019
Business Blogging Content Marketing Copy Writing Marketing Research Andy Crestodina b2b blogging blog analytics blog post frequency blog post length blogging for business blogging stats content length content repurposing influencer outreach Orbit StudiosAlthough business blogging is now widespread— 66% of all marketers and 75% of B2B marketers use blogs in their social media content—not all business bloggers are getting the results they’d like to see.
Litmus
OCTOBER 18, 2018
Send frequency. Send Frequency. Higher email frequencies are a double-edged sword: They can bring in more revenue, but they can also lead to costly deliverability problems if brands send too many emails, which is the No. So brands should increase frequency slowly and monitor engagement and complaints closely. “As Part of the lower email frequency send by nonprofits is the fact that they don’t use automated emails to the same extent as other industries.
Biznology
AUGUST 16, 2017
You can choose your posting frequency, but once you decide, stick with it. Regardless of the products or services you sell, your goal likely boils down to one objective: solving customers’ problems. Since this single goal unites nearly all businesses, many companies have turned their business blogs into publishing powerhouses. Take QuickSprout , for example. It’s a company that sells a software program that helps brands maximize their marketing efforts.
DivvyHQ
JUNE 20, 2019
Content Frequency. Content Marketing Toolbox Content Strategy Editorial Planning Tips & How-Tos calendar content frequency goals marketing planning strategy topic clustersA content planning process has many moving parts and pieces. Just like a recipe, each component needs to be included for the dish to turn out right, which can be overwhelming in larger organizations with multiple team members and complex workflows. How do you put it all together?
Webbiquity
FEBRUARY 27, 2012
How can marketers determine the best frequency for their email campaigns? Dimitris Zotos provides 20 helpful email marketing tips here, from using A/B testing (to test styles, colors and fonts in order to optimize your subscription page) to having clear policies about privacy and sending frequency to adding sharing buttons to make it easy for readers to share your content. ” 6 Tactics to Determine B2B Email Frequency by Mass Transit.
DivvyHQ
NOVEMBER 2, 2016
Be more consistent with your content creation and publishing frequencies – Consistent publishing frequency is one of the key attributes for a successful content marketing program. In a recent eBook, we dedicated an entire chapter to this topic: The Five Realities of Publishing Frequency That May Keep You Up at Night.
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