Solving the Email Frequency Debate: How Much is Too Much?

Salesfusion

Four considerations to help you find the right balance in frequency for your email marketing campaigns. Finding a Balance: Top Considerations for Email Frequency. As you evaluate your various email programs in light of frequency, keep these four considerations in mind: Audience.

Publishing Frequency: Why (and How) We’re Changing Things Up

Content Marketing Institute

Our new publishing frequency. For years, Joe has encouraged companies to get strategic about their publishing frequency decisions. Be strategic about the frequency of publishing your content, says @JoePulizzi.

Black Friday 2013: which toy retailers topped the rank vs. frequency chart in SEM?

Biznology

The Search Monitor decided to look closely at one interesting vertical – toy retailers – and two important search marketing metrics in that vertical: ad rank and ad frequency. Their ad frequency over this period was around 70% and their average ad rank was 4%. (Photo credit: Wikipedia).

Intentional inventing: own the intellectual property that leads the future

Biznology

Research: Pick one metric like the number of people impacted (scale), frequency (rate of occurrence), or cost (losses or direct costs). Lesson for leaders. Innovations rule today’s world, so everyone wants to innovate. Innovations are filed for patenting and claimed as property before they are launched. If someone else had your idea first and patented it, you might not be able to use it.

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The 5-Step Test to Determine Optimal Email Frequency

Hubspot

Maybe you're interested in ramping up your email marketing in 2012 but don't want to see all your hard lead generation work go to waste by increasing your sending frequency. How do you know what email sending frequency is the right frequency for your subscriber list?

The case for customer reactivation

Biznology

A department store will look at the such indicators as product purchase frequency and timing, with interim metrics like email open and click-through rates.

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How to integrate offline campaigns with your digital marketing strategy

Biznology

The frequency of hashtags posted immediately after your ad gets broadcast on a TV channel or radio station gives marketers a better idea about the relative performance of these various ad slots.

Publishing’s revolutionary breakout: always-on, multi-way connections in shared life spaces

Biznology

Surprisingly, most of the tech used is familiar, like email, chat and video phone calls: In frequency of use order, the most used collaboration media are email (98%), chat apps (53%), group project management (34%), and workplace social networks (29%). Lesson for leaders.

How to turn your business blog into a publisher

Biznology

You can choose your posting frequency, but once you decide, stick with it. Regardless of the products or services you sell, your goal likely boils down to one objective: solving customers’ problems.

Why every business needs a social media business audit

Biznology

Have I noticed any correlation to posting frequency and how my audience grows? Not active on social media? You are losing ground to competitors. But you already know that.

Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience

Modern Marketing

Segment by Buying Patterns/Frequency ?. You may market to similar types of personas, but oftentimes there is a large discrepancy in the loyalty or frequency of their purchase habits.

17 (of the) Best Email Marketing Guides of 2011

Webbiquity

How can marketers determine the best frequency for their email campaigns? ” 6 Tactics to Determine B2B Email Frequency by Mass Transit. As figures below show, email marketing remains a vital element of modern B2B and B2C marketing programs.

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How to Get More Blog Traffic – Real World Data

Webbiquity

Post frequency matters. But for corporate blogs, the lesson is clear: maintaining consistent post frequency is crucial to maintaining high blog traffic and continuous growth. Every blogger wants more traffic. How to get it?

Go the Distance on a Shoestring Marketing Budget

Marketing Action

The RFM (Recency Frequency Monetary) guide is a quantitative marketing technique that is used to determine the customers of highest value; by examining the recency of their purchase, frequency of purchases, and how much they spent on their purchase.

5 things to avoid while working to grow your business blog

EMagine B2B Blog

Tags: B2B Web Strategy Blogs, Blogging Social Media growth ” fatal five publishing irregularly the frequency haphazard posting blog include instant sharing capabilities and popular sites posting “me too” content don’t just pick a talk readers expect keyword rich anchor stick

The Consumer Psychology Trick Behind Repetition in Brand Storytelling

Content Standard

It’s called the Baader-Meinhof phenomenon or the “frequency illusion,” and for people who want to think of themselves as super-logical, always-practical consumers, it probably serves as a real downer. The frequency illusion gives each touch greater impact.

How to Convert Consumers into Loyal Customers

Modern Marketing

Retailers work relentlessly for that initial purchase, with carefully timed emails, curated content and maintaining the right frequency of communication, but what happens after the retailer succeeds and that customer makes that long-awaited first purchase?

Five Surprising Findings from the 2017 Marketing Strategy Report

Webbiquity

There’s (almost) no correlation between publishing frequency and marketing success. This contradicts earlier research from sources like HubSpot , which found a strong correlation between higher blogging frequency and content marketing success. If you’ve got the budget, try incrementally increasing your publishing frequency while keeping a close eye on results. Or as the CoSchedule report advises: “increase publishing frequency as a test, not as a rule.”

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[Infographic] 10 Ways to Generate More Leads from Your Business Blog

The Point

They may feature relevant content, of real value, published with good frequency. The social media landscape is littered with business blogs that, on the surface, do everything right.

Online Display Advertising; An Overview & Benefits

NuSpark

When promoting your business, there are three important factors to consider: visual interest to grab attention, enough frequency to maximize exposure, and relevancy to optimize response. Don’t underestimate the value of online display advertising.

How to Increase Your Clickthroughs on Twitter

Tomorrow People

Frequency of tweets. The infographic is from Dan Zarrella, the Social Media Scientist giving you an insight on increasing your clickthroughs on Twitter based on: Length of the tweet. Where's the link? Keywords used. Thank you, Dan Zarrella. Amazing post, yet again

How often should you post to your blog and social media?

Sales Engine

Publishing frequency and amplification of content is a big topic these days, and one that has recently been researched by two publishing powerhouses—Hubspot and Moz. What does that mean for your publishing frequency? So what’s the conclusion to post frequency?

Interpreting Email Metrics During the Holidays

Modern Marketing

Of course, this is all under the assumption that frequency of mail is accountable for the increase in sending, rather than marketers mailing to larger, unengaged segments of their lists.

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How to Choose the Best Music for Your Video Marketing Projects

Vidyard

Utilize sonic frequency and tone. Tone and frequency impact us in certain ways and should be considered when choosing music for your video. If you want to convey power and strength alongside a voiceover, try using instruments in the low frequencies (bass, for example).

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5 Assumptions That Sabotage Your Marketing

Act-On

Some marketers believe that customers who have been with the company the longest and purchase with high frequency are the most profitable. Even though these customers are high-frequency purchasers, it doesn’t mean those purchases carry the highest profitability.

Is Modern B2C Marketing Overlapping with B2B Marketing?

Navigate the Channel

Technology is improving the frequency of communications as well as the quality. The successful methodologies that work in B2C sales funnels are not traditionally the ones that work in B2B. However, the current business landscape is anything but traditional.

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Three Myths and Misconceptions About Email Automation

Act-On

I’m talking about a combination of things that would play into those triggers like timing, frequency, and persuasive content. Are you effectively using automation in your email campaigns? An even better question might be – are you even using automation in your email campaigns?

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5 Strategies to Build Customer Relationships Through Content

bizible

Define your Content Style, Frequency and Location. Additionally, make sure you determine the frequency that you’ll create content and the channels you’ll use to promote it. Words play a vital role in conveying a particular message to someone.

4-Step Content Marketing Process to Grow Your Business

Modern Marketing

Your audience becomes accustomed to your publishing frequency and if your publishing becomes inconsistent they will disconnect from your brand and get their content fix elsewhere,” explains Adam Boalt, CEO and founder of Travel Visa.

Friday Wrap-Up: This Week in B2B Marketing Tips

Reachforce

From the top five most effective demand gen tactics to the frequency of lead nurturing touches, MarketingSherpa provides a great infographic to help marketers identify “…the most effective strategies and tactics for attracting and converting the modern B2B Marketing Infographic: How are B2B marketers optimizing their funnel? Love this. Love it.

It’s a Contact Data Management “Revolution”

Reachforce

1), a unit of frequency of rotation: the number of full rotations completed in one minute around a fixed axis. Wikipedia defines “RPM” as Revolutions Per Minute (abbreviated rpm, RPM, r/min, or r•min?1), It is used as a measure of rotational speed of a mechanical component. I’d like to borrow from this

63 Digital Advertising Terms Every Marketer Should Know

Act-On

This has a similar effect to the old-school tactics of gaining reach and frequency through using a range of channels such as radio + newspaper + billboards + direct mail. . Frequency : The number of times an ad is served to the same consumer during a specific time period. Since multiple users can often access the Internet from the same device, frequency is calculated based on the number of times an ad is delivered to a particular device’s browser.

How Often Should Marketing Send Emails? [CHART]

Modern Marketing

I then looked at click-through rates for each of those frequency buckets. Desired communication frequency will certainly vary by the stage of discovery the prospect is at with your company. by Egan Cheung | Tweet this How much is too much?

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It’s a Contact Data Management “Revolution”

Reachforce

1), a unit of frequency of rotation: the number of full rotations completed in one minute around a fixed axis. Wikipedia defines “RPM” as Revolutions Per Minute (abbreviated rpm, RPM, r/min, or r•min?1), It is used as a measure of rotational speed of a mechanical component. I’d like to borrow from this

5 Simple Ways to Harness More Attention from Sharing Content on LinkedIn

Act-On

Post status updates with greater frequency. Get the frequency right. People are busy, so not everyone will view every update, but if you post at this frequency, you’ll reach a large portion of your target audience. Many B2B marketers use LinkedIn as part of their content marketing strategy. In fact, 94 percent use it to distribute and share content. But what happens when you’re sharing content on LinkedIn and not getting the results you expect?

5 Best Practices to Get the Most out of Your Holiday Email Efforts

Modern Marketing

Determine the Best Frequency. At the end of the day, the optimal email frequency comes down to a brand’s audience, so continually testing and analyzing the cadence that has the best results is essential.

Six Must-Haves for an Effective Blog Post

Navigate the Channel

The content and frequency of blog posts matters a great deal. However, posting at a high frequency is also a mistake. If you are suspicious that blogs are little more than personal diaries published on the web, it is time to reconsider your stance. Blogs are a severely underrated content marketing method that serves as an important bridge between businesses and clients. Yet posting any old information to your blog will not suffice.

Plan Your Q4 Email Sending Strategy to Beat the Coming Logjam

Act-On

During the holiday season, many (if not most) of us tend to increase volume and frequency by a large amount. Can you believe it? September’s almost done, another year has almost passed us by, and if you are like us – the days just keep getting busier and busier.

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Successful Sales and Marketing Alignment, Part 2: Understand the Buyer

Act-On

In this case, sales and marketing should agree on the number of test personas and the frequency of the testing. This post is part of a series to help B2B organizations improve sales and marketing alignment. Part one was about making sure you have the right information to get started. In part two, you’ll learn how to identify the target buyer and outline the buyer’s journey.

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5 Ways to Use Earned Media to Increase SEO

Act-On

A high frequency of shares is one way these internal search engines know the content is relevant, so it rises to the top. Trust is one of the hardest things for marketers to earn.

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