What is the ideal blogging frequency for your business?

grow - Practical Marketing Solutions

Blogging frequency is among the most common questions I am asked, and it occurred to me that I have never directly addressed this in a blog post. What is the ideal blogging frequency? There is no one-size-fits-all answer to post frequency. What is the ideal blogging frequency?

Solving the Email Frequency Debate: How Much is Too Much?

Salesfusion

Four considerations to help you find the right balance in frequency for your email marketing campaigns. Finding a Balance: Top Considerations for Email Frequency. As you evaluate your various email programs in light of frequency, keep these four considerations in mind: Audience.

Trending Sources

A Marketer's Guide to Nailing the Timing & Frequency of Social Media Updates

Hubspot

He examined a database of more than 100,000 accounts to determine what timing and frequency resulted in the greatest outcomes for social shares. Determining Your Optimal Frequency. The right frequency for you depends a lot on the concentration of content in your audience's stream.

Black Friday 2013: which toy retailers topped the rank vs. frequency chart in SEM?

Biznology

The Search Monitor decided to look closely at one interesting vertical – toy retailers – and two important search marketing metrics in that vertical: ad rank and ad frequency. Their ad frequency over this period was around 70% and their average ad rank was 4%. (Photo credit: Wikipedia).

Why every business needs a social media business audit

Biznology

Have I noticed any correlation to posting frequency and how my audience grows? Not active on social media? You are losing ground to competitors. But you already know that.

17 (of the) Best Email Marketing Guides of 2011

Webbiquity

How can marketers determine the best frequency for their email campaigns? ” 6 Tactics to Determine B2B Email Frequency by Mass Transit. As figures below show, email marketing remains a vital element of modern B2B and B2C marketing programs.

Email 48

How to Get More Blog Traffic – Real World Data

Webbiquity

Post frequency matters. But for corporate blogs, the lesson is clear: maintaining consistent post frequency is crucial to maintaining high blog traffic and continuous growth. Every blogger wants more traffic. How to get it?

How to Email Often without Losing Readers

Vertical Response

You don’t have to stick to that planned frequency to the letter, though. “The percentage didn’t change due to frequency. But if each carefully composed email brings your readers closer to solving their problems, frequency won’t be an issue.

Email 29

How Often Should You Update Your Blog? A Data-Driven Answer

Writtent

Without a doubt, the best-known study on blogging frequency is HubSpot’s, which is illustrated below: Image source : Hubspot. I believe that every content marketer should ask themselves a series of questions before determining what is the optimal blogging frequency for them.

How often should you post to your blog and social media?

Sales Engine

Publishing frequency and amplification of content is a big topic these days, and one that has recently been researched by two publishing powerhouses—Hubspot and Moz. What does that mean for your publishing frequency? So what’s the conclusion to post frequency?

[Infographic] 10 Ways to Generate More Leads from Your Business Blog

The Point

They may feature relevant content, of real value, published with good frequency. The social media landscape is littered with business blogs that, on the surface, do everything right.

How to differentiate your blog based on the time you can put into it

grow - Practical Marketing Solutions

High frequency, low length — Seth Godin publishes almost every day but his posts rarely exceed 500 words … and sometimes they are as short as a just few sentences! Low frequency, high length — Avinash Kaushik of Google writes truly epic posts.

Go the Distance on a Shoestring Marketing Budget

Marketing Action

The RFM (Recency Frequency Monetary) guide is a quantitative marketing technique that is used to determine the customers of highest value; by examining the recency of their purchase, frequency of purchases, and how much they spent on their purchase.

5 Strategies to Build Customer Relationships Through Content

bizible

Define your Content Style, Frequency and Location. Additionally, make sure you determine the frequency that you’ll create content and the channels you’ll use to promote it. Words play a vital role in conveying a particular message to someone.

How to Choose the Best Music for Your Video Marketing Projects

Vidyard

Utilize sonic frequency and tone. Tone and frequency impact us in certain ways and should be considered when choosing music for your video. If you want to convey power and strength alongside a voiceover, try using instruments in the low frequencies (bass, for example).

Video 79

Interpreting Email Metrics During the Holidays

Modern Marketing

Of course, this is all under the assumption that frequency of mail is accountable for the increase in sending, rather than marketers mailing to larger, unengaged segments of their lists.

5 Questions to Ask Before Starting a Newsletter

Act-On

Just the simple matter of frequency can have massive consequences that affect what results you’ll get, and how much work it takes to get those results. Second, it takes a really great newsletter to have daily frequency and not wear out the subscribers. Test frequency.

How The Content Illusion Is Leading Marketing Astray In The Era Of Digital Transformation

Tony Zambito

One of those is – the more something remains elusive, the frequency of trying to obtain what is elusive increases. Illustration by Hea Poh Lin. In the past five years, the often-unquestioned hymnal has been that to succeed in today’s digital world, businesses must produce content.

5 Assumptions That Sabotage Your Marketing

Act-On

Some marketers believe that customers who have been with the company the longest and purchase with high frequency are the most profitable. Even though these customers are high-frequency purchasers, it doesn’t mean those purchases carry the highest profitability.

What's a Good Email Open Rate & Click Rate? [Benchmark Data]

Hubspot

At this frequency, companies enjoy a median open rate of 32.4% At that frequency, these companies typically have a median open rate of 32.4%. Companies with over 201 employees: Their optimal frequency was much lower than other company sizes.

Email Unsubscribers: Keep the Bad Out – and the Good In

Act-On

A good subscription management feature (like Act-On’s, yes) takes out all the guesswork and enables recipients to select the types of email they want to receive and/or their email frequency preference. Most marketers tend to equate email unsubscribes with failure.

Q&A: The Big Email Marketing Questions Answered

Modern B2B Marketing

I’ve grouped them into the categories of evaluation, growing and profiling your list, segmentation and targeting, and email frequency: Email Marketing Evaluation. Frequency for Email Marketing. Q: What is the best frequency to send emails?

Marketing Automation Buyer Survey: Many Myths Busted but Planning is Still Key to Success

Customer Experience Matrix

Another option I tried was a bar graph showing the frequency of each obstacle with color coding to show the satisfaction level. The marketing automation user survey I mentioned last March has finally been published on the VentureBeat site (you can order it here ).

Survey 118

How often should I blog? Five steps to answering the question

grow - Practical Marketing Solutions

Those are just a few possibilities and all would be tuned a little differently in terms of frequency. John actually found a way to maneuver based on the frequency of his content. Before you make a decision, look around and see if content frequency can be a source of differentiation.

63 Digital Advertising Terms Every Marketer Should Know

Act-On

This has a similar effect to the old-school tactics of gaining reach and frequency through using a range of channels such as radio + newspaper + billboards + direct mail. . Frequency : The number of times an ad is served to the same consumer during a specific time period. Since multiple users can often access the Internet from the same device, frequency is calculated based on the number of times an ad is delivered to a particular device’s browser.

4 Ways to Optimize Email for Your Buyers

Act-On

Use the Right Frequency . Personalizing frequency by the type and immediacy of the information presented keeps buyers engaged and responsive. Bulldog Reporter outlines three frequency types for optimal email scheduling: Daily newspaper. Beware the balance of frequency!

The ‘Less Is More’ Content Strategy

BuzzSumo

What is the ideal frequency for publishing content? In my view is there is no ideal frequency as it depends upon your site, audience and objectives. To compete in a world of content shock many publishers have adopted a high frequency publishing strategy, often over 1,000 articles a day.

The Act-On Email Deliverability Glossary, Part 2

Act-On

Volume & Frequency Management. It’s a best practice to keep the volume and frequency of mailings consistent and even. This glossary defines the most common terms that the email marketer should be familiar with, in order to manage the many components of deliverability.

What’s Your Content Cadence?

grow - Practical Marketing Solutions

It’s critical you not confuse content cadence with frequency. Frequency is more about productivity and cadence is more about your communication style. It''s critical you not confuse content cadence with frequency.

The State of Social Media Demographics: 2017 Benchmarks [Infographic]

Hubspot

And within that landscape, people are straying from their desktops and laptops, and opting to get online via mobile with more frequency.

20 Extraordinary Content Marketing Insights

grow - Practical Marketing Solutions

Steve’s research suggests that as sites increase frequency of content publishing they actually get more traffic and more shares, not less, though often less per article on average. There are limitations like minimum quality, max frequency, etc. By Mark Schaefer.

How Often Should You Post on Facebook? [New Benchmark Data]

Hubspot

But that doesn't mean we can't glean some valuable insights on how post frequency affects clickthrough rate. This frequency discussion becomes all the more important when you look at the current state of competition on the News Feed. How Does Posting Frequency Affect Clicks Per Post?

How to Increase Your Clickthroughs on Twitter

Tomorrow People

Frequency of tweets. The infographic is from Dan Zarrella, the Social Media Scientist giving you an insight on increasing your clickthroughs on Twitter based on: Length of the tweet. Where's the link? Keywords used. Thank you, Dan Zarrella. Amazing post, yet again

A Handy Guide to Optimizing Your Social Media Channels

Hubspot

Test Post Frequency to Find Your Sweet Spot for Each Network. Fellow HubSpotter Dan Zarrella used 2 years-worth of data to figure out the optimal post frequencies for Facebook and Twitter. Here’s a simple strategy for determining your optimal post frequencies.

Making the Case For A New Email Marketing Metric

Modern Marketing

Entitled Understanding The Email 'Frequency Math Effect' it appeared on the Email Insider section of MediaPost and was penned by Loren McDonald. This is what Loren calls the "Frequency math effect."

Case 73

Back to Basics: A Primer on Marketing Metrics

Act-On

For example, if I need to track web traffic week over week, I create a quick table that tracks date and frequency. As I’ve previously confessed, I’m not much of a numbers person.

How to Get Results from YouTube Ads (Hint: It’s Not Advertising)

Act-On

They measure their success in the same way they do on television: By the number of impressions and frequency. Most YouTube ads do not deliver a measurable ROI for advertisers.

How Often Should Marketing Send Emails? [CHART]

Modern Marketing

I then looked at click-through rates for each of those frequency buckets. Desired communication frequency will certainly vary by the stage of discovery the prospect is at with your company. by Egan Cheung | Tweet this How much is too much?

8 Strategies to stand out when you’re late to the content marketing game

grow - Practical Marketing Solutions

Content frequency. My friend John Lee Dumas was able to stand out in the very crowded podcasting space, in part, due to the frequency of his episodes. By Mark Schaefer.

Don’t Bore People: 10 Ideas for B2B Newsletter Content

Act-On

Then there’s an elegant email frequency control right below it. What’s the first thing you think when you hear “B2B newsletter”? If you’re like most people, it’s boredom. Let’s face it, email newsletters don’t exactly have a rep for being riveting entertainment.