ViewPoint

Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter.

Video Marketing Success Starts with Distribution, says Forrester

Vidyard

Many marketers are underestimating the importance of distribution and treating it as an afterthought, according to a recent Forrester report. Different people are on different platforms for different reasons and Forrester argues that your content must align with this.

Trending Sources

Forrester Weighs in on the Top Video Platforms for Marketing and Sales

Vidyard

Believe it or not, posting videos on YouTube isn’t a video strategy. Even Forrester Research Analyst, Nick Barber, said so in his latest report, Online Video Platforms for Sales and Marketing : If you think “doing video” means having a YouTube channel, then you need to up your game.

How the Top Online Video Platforms Are Taking Businesses Beyond YouTube

Vidyard

In 2005, Chad Hurley, Steve Chen and Jawed Karim opened the doors to YouTube inviting content creators around the world to share their videos with a global audience. Just as YouTube made it easy for anyone to upload and share a video, so too must a modern OVP.

There is no community on social media

grow - Practical Marketing Solutions

And when I saw that headline reporting on a speech provided by a Forrester executive , it made me pause. I am generally a fan of Forrester and their research but this observation has me dumbfounded. Now that’s a headline that gets your attention, right?

4 Research-Backed Ways to Infuse Online Video in Your Marketing

Vidyard

Sure, YouTube is the second largest search engine in the world. And publishing videos here and there, on YouTube sometimes or your website other times, isn’t a strategy. We’ve got to win on YouTube” is no way to approach decisions around video. Video is winning the content race.

3 Reasons Why Video is Ideal for Internal Communications

Vidyard

Research by Forrester suggests that one minute of video is worth 1.8 And if you tried uploading it to YouTube and sharing the link, you’d likely have to play with the privacy settings to limit the rest of YouTube from seeing it.

Vidyard Named a Leader for Online Video Platforms for Sales and Marketing by Independent Research Firm

Vidyard

KITCHENER, Ontario – October 31, 2016 – Vidyard , the video platform for business, has been named a leader in Online Video Platforms for Sales and Marketing by independent research firm Forrester Research, Inc. The recognition comes as part of The Forrester Wave™: Online Video Platforms For Sales And Marketing, Q4 2016, which analyzed the most significant providers in the space. Forrester analyzed nine vendors’ video platforms across 39 criteria. “I

Why I Chose Vidyard: A Story of a CMO, The Video-Enabled Business, and Culture

Vidyard

More than YouTube. You see, since YouTube was launched in 2005, video solutions have largely focused on video hosting. Vidyard is the new generation video platform, and is leading the way to power the video-enabled business (see Forrester’s Online Video Wave Report ).

50+ Video Marketing Stats that Prove You’re Doing it Right

Vidyard

The top 3 types of video on YouTube are Product Reviews, How-Tos and Video Blogs – Mediakix ( Tweet This ). Adding video to your site increases your chance of a front-page Google result by 50x – Forrester ( Tweet This ). Searches related to “how-to” on YouTube are growing 70% year over year – Google ( Tweet This ). 67% of millennials agree that they can find a YouTube video on any topic they want to learn – Google ( Tweet This ).

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How to get on Influencers’ Radars

Onalytica B2B

An example of this is Zoella: while she’s one of the most popular and well known social media and YouTube influencers, she appears more selective in terms of the kinds of brands and projects she works on, compared to some of her peers.

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Why Video Should Play a Vital Role in Your Content Marketing Strategy

Kapost

Platforms like YouTube, Vidyard, and Wistia have transformed this medium into something that any business in any industry can—and should—capitalize on. Forrester estimates that a 60-second video has the same value as 1.8 Its YouTube page has more than 5.1

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Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Guest post by Cheryl Joy.

How Artificial Intelligence Will Impact Productivity, Hiring Practices, Collaboration & More [Live Discussion]

Hubspot

An analysis from Oxford researchers reported than 47% of jobs are at risk , while a more recent Forrester report predicts that 7% of jobs may be eliminated by 2025. The field of artificial intelligence (AI) is dominating both headlines and the attention of businesses -- and for good reason.

48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

How To Use SEO To Boost Your Brand’s YouTube Channel by MediaPost. through integrating your YouTube channel with your Google+ account. 5 Keys to Improving Search Rankings with Duane Forrester of Bing by Stone Temple Consulting.

The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. YouTube. If you use video, there is a good chance it is already on YouTube.

5 Tips For Maximizing Your Video Marketing

Modern Marketing

A picture is worth a thousand words, and according to Dr. James McQuivey of Forrester Research, one minute of video is worth 1.8 Make sure your video is widely available - on your site, YouTube channel, and social media channels, but don’t spam it out. Editor’s Note: Today’s post comes courtesy of Daniel Glickman,CMO of emaze. He loves analyzing marketing data and building strategic and tactical plans. Follow Daniel on Twitter @firmflair.

Video 101

Online Video is The Future of Content Marketing

Crimson Marketing

Video’s reach is essentially limitless: “YouTube receives more than one billion unique visitors every month – that’s more than any other channel, apart from Facebook.” million, so say Forrester’s researchers.

Why Cross Channel Marketing Needs To Be Visual

Modern Marketing

According to 2016 Forrester Wave Report, “Rich media content is the soul of customer experience.” Imagine you are working on building a cross-channel marketing campaign. Imagine it’s a launch of new webinar series or an introduction of a new product.

4 Ways to Elevate Your Marketing with Great Content

Modern B2B Marketing

Laura Ramos, VP & Principal Analyst at Forrester Research, shared some valuable insights in her session, “The Power of Video in Making Your B2B Story Come Alive.” Zach King, filmmaker and YouTube and Instagram personality, took the stage in his presentation, “The Storyteller in All of Us.”

Great Minds & A Great Time: Insider Summit 2013 Recap

Sales Intelligence View

In the second keynote of the morning, Scott Santucci of Forrester Research declared that the traditional four “P’s” of Marketing (Product, Price, Place and Promotion) have been replaced with “Problem, Patterns, Path and Proof.” You can also watch and share our highlights reel on YouTube.

Welcome to Viewtopia: Vidyard Announces Speakers for 2016 Video Marketing Summit

Vidyard

YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. YouTube and Vine personality Zach King headlines an impressive speakers list featuring industry analysts, video experts, marketing innovators and other business leaders.

18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity

Noting that “The old adage — build it and they will come — doesn’t work for content marketing,” Laurie Sullivan reports on Forrester Research guidance on building a content distribution strategy to overcome the glut on content online.

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Video is Killing the Written Content Star

Fathom

According to Forrester Research ‘s Dr. James McQuivey, “a minute of video is worth 1.8 YouTube has over a billion users–almost a third of all people on the Internet–and every day, people watch hundreds of millions of hours of YouTube videos and generate billions of views.

OfferUp offers an addictive new app for eCommerce

grow - Practical Marketing Solutions

Recent Forrester findings show that 88% of the average user’s time is spent in just five apps: Facebook, YouTube, Instagram, Gmail, and Facebook Messenger. Where do your customers hang out online or on mobile? Snapchat? Facebook Messenger? What about … OfferUp? Whaaaat?

87 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013).

Stats 54

Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

As Walgreens CMO Graham Atkinson stated so profoundly at the Forrester Customer Experience Forum East in New York City last month: “Omni-channel is an experience strategy, not a fulfillment strategy.”

11 (of the) Best SEO Tools and Keyword Research Guides of 2012

Webbiquity

Aaron Wall interviews Duane Forrester of Bing about the search engine’s new SEO tools and product roadmap.

Test Your Digital IQ with Mark Schaefer’s Social Media Quiz

grow - Practical Marketing Solutions

a) YouTube. D) According to a 2014 Forrester study, 44% use the second screen of social media while watching TV. Facebook – 2004; YouTube 2005; Twitter 2006. a) YouTube. How much do you know about social media platforms, facts and trends?

70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). They’re getting old.

Stats 56

37 reasons that video content is king

Biznology

By the percentages: 200% to 300% increase in click-through rate when marketers include video in an e-mail ( Forrester ). 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands (Forbes). 16% of YouTube videos are embedded, linked or shared on Tuesdays between 11 a.m. Million words is the value of one minute of video according to Dr. James McQuivey of Forrester Research. 700 YouTube videos are shared on Twitter every minute.

21 Internet Marketing Stats That Will Blow Your Mind

Hubspot

Source: Forrester Research ) Peer-to-peer communication through text messaging has become of core part of society's communication infrastructure. Source: Forrester Research ) Commerce is shifting more and more online. 18) YouTube users watch more than 3B hours of video per month.

Stats 59

Small Marketing Budget? Use In-House Experts to Get Huge Results

Marketing Action

According to Forrester Research , 51% of B2B marketers expect to increase their budgets this year, and they’ll average an increase of 6%. Post the video to YouTube , put it on your site, promote it through social channels, and send a link through email as well (more about that in a minute).

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Also noted: • One in four Americans watches a YouTube video every day. • In the coming year, 77% of companies plan to spend more on YouTube; three-quarters plan to increase spending on Facebook and blogs, and 73% will invest more on Twitter.

7 social media lies the gurus want you to swallow

grow - Practical Marketing Solutions

When there are more than 100 hours of videos uploaded on YouTube every minute, you’d better ante up. By {grow} Community Member Gregory Pouy. Every time a new marketing “technique” appears, it’s seems like the next revolution.

Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order.

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Building Content Marketing Strategy – 10 Steps

B2B Marketing Insider

sources through the purchase funnel according to Peter Burris from Forrester. A YouTube video and a podcast is not to far out. By Gerardo Dada. As we look back on 2012, I think the award for biggest buzzword for the year should go to Content Marketing.

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75 Email Newsletter Content Topics You Can Use ASAP

Vertical Response

A report by Forrester makes that clear. A spotlight/description of your YouTube Channel , and a link to your most recent video. Wouldn’t it be nice if you had a relationship with every one of your subscribers? If you’re sending an email newsletter, turns out you already do.

Pump Up Your Video Marketing ROI

Content Standard

Earlier this year, the world celebrated the 10 year anniversary of the first video ever uploaded to YouTube. Using B2C platforms like YouTube and Vimeo is great for quick access to a large audience, but it doesn’t necessarily translate into video marketing ROI.

25 Experts Share Top 3 Content Marketing Trends for 2017

Writtent

These formats are fast moving beyond the realm of early adopters and with both Facebook and YouTube both now supporting these formats, you can expect to see widespread audience adoption in 2017/2018.