Trending Sources

Why You Should Consider Using Twitter for B2B Leads

Act-On

Every day there are new B2B opportunities waiting for you on Twitter, LinkedIn and the other social media channels. Many marketers recognize Twitter’s usefulness for engagement and brand awareness. B2B marketers who use Twitter generate twice as many leads as those who don’t.

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

Twitter’s 200 million users collectively tap out a billion tweets per week. Nearly 3/4 of active Twitter users are bloggers. Twitter users are twice as likely to purchase from companies they follow than are Facebook users. How can Twitter to used to support SEO efforts?

12 Examples of B2B Companies Managing Impactful Twitter Profiles

KoMarketing Associates

Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us. An impressive amount of individuals as well as groups and brands are leveraging Twitter to deliver messages (in 140 characters or less!) Twitter Profile : @Intel. Twitter Profile : @Cisco.

Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

Who are the top B2B Marketing influencers on twitter? The list is not in any particular order and I’ve created a B2B Marketing Influencers Twitter list as well. B2B_Chat – # B2BChat – Weekly Twitter chat for B2B marketers – 8 p.m.

3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

In this “Age of the Digital Customer,” everything consumers like and don’t like is being tracked socially on places such as Facebook, Twitter, Instagram and Pinterest. Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization.

39 More (of the) Best Social Media Guides, Tips and Insights of 2011

Webbiquity

Chris Tompkins supplies 10 methods to help “promote your social media profiles OUTSIDE of logging in to Facebook, LinkedIn and Twitter,” such as adding your social media profiles to company email signatures, business cards, advertising and all marketing collateral.

It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

According to Forrester Research , U.S. A study by Forrester Research found that 45 percent of people on social networks have interacted with a brand through social media over the previous three months. Posted in eCommerce Optimization Personalization.

Why research firms are screwing up content marketing

grow - Practical Marketing Solutions

Companies like Forrester and Gartner — who used to make their money providing expensive and exclusive research reports — are finding it impossible to “contain” the data. The Future of Twitter The future of podcasting — Will video kill the radio star?

Adding fuel to the fire: How important is Facebook?

grow - Practical Marketing Solutions

Twitter finished second, named most important by 20 percent of respondents, followed closely by the popular chat app Snapchat with 19 percent. The research says they “prefer” Instagram, Snapchat and Twitter. The research says they “prefer” Instagram, Snapchat and Twitter.

10 Must-See Marketing Takeaways From AdExchanger Industry Preview 2014

Modern Marketing

Jenny Wise , Mobile Marketing Analyst, Forrester Research. Follow the event discussion on Twitter with the hashtag #IP2014 for more pearls of Digital Marketing wisdom. . by Amanda Batista | Tweet this The start of the New Year in the marketing industry is a particularly exciting time.

When Did Automated Dialogue Trump Real Conversation?

Digital B2B Marketing

The most common platform I see is Twitter. Tweetchats are in public, allowing conversations to be discovered and followed by anyone using Twitter, however only people comfortable using Twitter are likely to join. Since it is not tied to Twitter, the potential audience isn’t limited by a platform choice. Just yesterday, SAP announced they will be hosting an enterprise mobility chat using the hashtag #SAPchat on Twitter.

The Modern Day Social Seller: Buyers are More Empowered, But So Are You!

The ROI Guy

At the same time, Forrester reports that earlier engagement is more important than ever - with 76% of the deals going to the solution provider that is able to help the prospect identify the top priority issues to address and establish the buying agenda (versus only 24% going to the rep who can win the bake-off).

What is the Social Enterprise?

Modern Marketing

“The ‘social enterprise’ to me refers to a business that connects employees to each other and to customers, through the power of social technologies,” says Zach Hofer-Shall , an analyst at Forrester Research.

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity

I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. It may not catch everything, but it finds a lot (via blogs, Twitter, social news sites and Facebook public pages) and presents the information through useful charts and graphs. Until fairly recently, keeping track of your organization’s online presence was relatively easy.

Social Business Q&A: 10 Questions with Augie Ray

Modern Marketing

When my career began to take a new shape, it was his reports (when he was an analyst at Forrester Research) and writing on “ Experience: The Blog ” that, unbeknownst to him, helped me clarify what I wanted to do, why I wanted to do it, and how I wanted to do it. In 2009, the challenge was to get companies to start listening and responding on Facebook and Twitter. Ask for an education in the practical aspects of Facebook and Twitter.

Content Marketing Must Focus On Customer Value

B2B Marketing Insider

That is according to a March 2014 report by Forrester Research, Inc., Forrester conducted in-depth interviews with marketers, agencies and publishers in order to gain insights into the importance of content marketing, and the top strategies for how brands can become more effective with it.

Who Exactly Uses Twitter and Other Marketing Stories of the Week

Hubspot

We have something to strike everyone's fancy, from Twitter data to SEO to insights from CMOs. A Look at the People Who Use Twitter From Brian Solis. Brian Solis published an excellent analysis of some Twitter-focused Pew data on his blog this week. From Forrester.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

At its current rate, Twitter will process almost 10 billion tweets in 2010. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. However, Facebook and Twitter send the most-engaged traffic as measured by average viewing spent time per visitor.

Stats 77

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million.

40 Awesome Marketing Tweets From 2011

B2B Marketing Insider

RT @ mitchjoel : The new Twitter Effect (and what it means for business): [link]. RT @ outspokenmedia The Myth of ‘Professional’ Twitter Accounts [link] @ lisabarone nails it with this one. Here is Forrester B2B Technographic link [link] from @ bengrossman #smplus.

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Vidyard Named a Leader for Online Video Platforms for Sales and Marketing by Independent Research Firm

Vidyard

KITCHENER, Ontario – October 31, 2016 – Vidyard , the video platform for business, has been named a leader in Online Video Platforms for Sales and Marketing by independent research firm Forrester Research, Inc. The recognition comes as part of The Forrester Wave™: Online Video Platforms For Sales And Marketing, Q4 2016, which analyzed the most significant providers in the space. Forrester analyzed nine vendors’ video platforms across 39 criteria. “I

31 Scary B2B Marketing Statistics

Type A Communications

A majority (70%) of B2B marketing leaders surveyed admit they are concerned about brand integrity and execution in social media (Business Marketing Association/Forrester Research). Twitter users who see tweets from B2B tech brands are more likely to visit the sites of these brands.

Is It A Good Time To Be CMO?

B2B Marketing Insider

The main finding from a survey of senior marketing executives conducted by Forrester and the Business Marketing Association was that there has never been a better time to be a CMO at business-to-business organizations.

CMO 116

Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter.

Right vs. Wrong – B2B Sales People and Additional Thoughts About the SiriusDecisions B2B Buyer Research

ANNUITAS

After having some time to weigh this new research, look back at the Forrester and CEB research that was shown by Sirius as well as look at research from ITSMA , a few questions come to mind. To read the Twitter streams and blog comments after this presentation, one would think so.

Gamification of the Sales Process

Sales Intelligence View

According to Forrester, gamers span just about every demographic. The only game mechanic we had to put in place was a monthly email that highlighted to most active employees on Twitter. What is Gamification? One of the trending topics in business is gamification.

Tom Pisello: The ROI Guy: Forrester announces Sales Enablement.

The ROI Guy

Thursday, September 09, 2010 Forrester announces Sales Enablement Conference focused on Selling into the New Economy We were excited to hear that Forresters first Sales Enablement Conference will be focused on Selling into the New Economy. according to Forrester.

B2B Gets Yelp’d

Modern Marketing

In the same way Yelp put support and customer service a key marketing concern for stores, bars and restaurants, sites like Quora , LinkedIn and Twitter wresting control from B2B marketing departments and putting it in keyboard-happy hands of customers. Socially savvy businesses are recognizing the need to engage customers on these forums, and are increasingly turning to places like Twitter as a support channel. “I’m by Jesse Noyes | Tweet this.

7 Ways to Create More Interesting Content for Your Blog

Act-On

Use Twitter to check out what’s trending. For example, KoMarketing Associates published the 12 Examples of B2B Companies Managing Impactful Twitter Profiles. For example, Jay Baer of Convince and Convert published “88 marketers you should follow on Twitter.”.

52 MarTech and Marketing Ops Champions You Need to Follow

bizible

The ever-changing landscape makes it hard to keep pace, but with Twitter, there is a sea of great information, shared fluidly throughout the day (if you follow the right people). VP, Principal Analyst at Forrester | Serving CMOs | B2B enthusiast.

B2B Marketing’s Measurement Problem

Digital B2B Marketing

Let me know in the comments below or on Twitter ( @wittlake ) if you see most B2B organizations moving away from Salesforce (or similar) lead source as the primary measurement of their lead generation campaigns. The image is Forrester’s reimagined sales funnel.

We Tried Launching A Full B2B Marketing Campaign From Start To Finish In 1 Day – Here’s What Happened

Influitive b2b

Targeted social media outreach - We identified the individual Twitter handles of each opportunity and reached out to them directly through Twitter. Free Forrester Report: Advocate Marketing Is Critical To B2B Success.

Is This The Year Of Big Data For Marketing?

B2B Marketing Insider

She covers Forrester’s latest marketing report “ Predictions 2014: Marketing Leaders Put Insights To Use. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates.

Top Instagram Influencers

Act-On

Forrester found that engagement rates on Instagram are almost 58 times higher than engagement on Facebook and 120 times higher than Twitter’s. 10 People Who Built (or Strengthened) Their Personal Brand Using the Small Screen. Social media influencers hold a great deal of power.

How Marketers Are Managing The Buyer Journey [Infographic]

Modern Marketing

Follow Jen on Twitter @leadjen. In 2012, Forrester indicated that buyers could be up to 90% through their buyer’s journey before even reaching out to a vendor. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Jen Augustin, Senior Director of Marketing, Bizo.

How to Perform a Social Media Audit: Measure What Matters

Act-On

And as far back as 2013, Forrester analyst Zachary Reiss-Davis concluded that “ everybody uses social media for work.”. Social media is long past the novelty stage.

The 30 Best Content Curation Resources for Marketers and Business Pros

B2B Marketing Insider

I use email alerts from RSS feeds, Twitter lists and a few key websites I visit every day to make sure I can stay on top of the latest trends and news in business and marketing. I invite you to visit these sites, subscribe to their RSS feeds or follow them on twitter.