The B2B Research Blog

Forrester Sounds the Digital Marketing Alarm


The years change but the marketing plans pretty much stay the same, according to recent research from Forrester. “When it comes to spending trends, we see little change in B2B program plans from 2015 to 2016. ” – Forrester Research.

Death of a Salesman? Forrester says Yes.

The ROI Guy

At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years. A Forrester survey of 250 B2B Buyers reveals that it’s not just B2C purchases that have moved online.

Trending Sources

No marketing tactic works well Forrester says, it’s all about strong content


Forrester has been following marketers to ask them how those efforts were going, and the answer is… not so well. This is just a normal signal when a trend gets out of infancy. Content marketing has cut itself a lion’s share in the marketing world.

Forrester Weighs in on the Top Video Platforms for Marketing and Sales


Even Forrester Research Analyst, Nick Barber, said so in his latest report, Online Video Platforms for Sales and Marketing : If you think “doing video” means having a YouTube channel, then you need to up your game. Believe it or not, posting videos on YouTube isn’t a video strategy.

82% of CMOs Have Goals that Align with Revenue Targets — A Discussion on Marketing Performance Management with a Forrester Analyst [Video]


Allison Snow is a Senior Analyst on Forrester’s B2B marketing team with a focus on marketing performance management. Forrester survey results reflect that the single biggest challenge faced by B2B marketers as they set budgets is "attributing program spend to revenue results."

2017 Marketing Trends to Watch


Here are two trends that we are looking forward to in 2017: 1. Forrester Research ). The post 2017 Marketing Trends to Watch appeared first on The Beacon. Where did the year go?

73 Experts Reveal B2B Marketing Trends to Leverage in 2017


As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. What trends should B2B marketers be leveraging to break through the noise and create more compelling experiences for their audiences?

From High Touch to Low Cost – A Disturbing Trend in B2B Selling?

The ROI Guy

Last year, new research from Forrester boldly predicted the Death of the B2B Sales Rep, making some stark forecasts: Much of B2B buying will not need sales reps anymore, and will move to lower cost self-service or inside sales reps.

25 Experts Share Top 3 Content Marketing Trends for 2017


Content marketers who keep track of the current trends will have an advantage when it comes to planning for the future. Some see the focus shifting towards writing longer, better quality, more in-depth content, while others think that the trend of too much bad quality content will continue.

CMO Spotlight: 3 Trends That Will Drive Digital Transformation

Modern B2B Marketing

A 2015 study by Forrester Research, “The Contextual Marketing Imperative,” revealed large gaps in delivering personalization. Author: Charm Bianchini Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco.

CMO 50

Four Trends Elevating Marketing as the Key Business Engine


In this blog, we will discuss four major trends that are causing this dramatic shift: Emergence of SAAS business model. Let us examine each of these trends in detail. As will be shown, these trends are interrelated, but each one deserves to be evaluated on its own merit.

Strategies For Interactive Marketing In A Recession by Josh Bernoff - Forrester Research

Buzz Marketing for Technology

Note: Site search accesskey is "S" Forrester: - Making Leaders Successful Every Day. About Forrester. Emerging Trends. If you are a registered Forrester client, please log in. As a registered guest, you will be able to: Get full access to selected complimentary reports and briefs as well as summaries of all Forrester Research. About Forrester. Skip to global navigation. Skip to local navigation. Skip to main content. Skip to account links.

5 Predictions for Influencer Marketing in 2016

Onalytica B2B

According to Forrester’s recent report by Nate Elliott entitled Vendor Lanscape: Word-Of-Mouth Platforms , there are 3 distinct focuses for tools in the word-of-mouth category: customer advocacy platforms, employee advocacy platforms and category influencer platforms.

#Pubcon 2012: Tips, Tools & Trends

KoMarketing Associates

Instead of recapping all of the sessions I attended, I thought I’d highlight the top tips, tools & trends I came across. Top Trends from Pubcon 2012. Duane Forrester does a tremendous job of connecting with the search community, talking about the company, what they are doing and how they are improving. Last week I was fortunate enough to spend the week in Las Vegas for Pubcon 2012.

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No. 6 Trend: A Roadmap for Investing in Marketing Technology in 2016

Content Standard

Over the last two months, I’ve been summarizing the content marketing trends to watch in 2016 as a way to first highlight what’s changed in our industry this year and second what will continue to evolve over the next 12 months. ” What Trend Are We Talking about, Really?

Top Trends in Technology Marketing for 2015

Hinge Marketing

There is much to consider, but we can take the legwork out of one topic: understanding the marketing trends and opportunities emerging in 2015. Below, we’ve collected the top four trends to watch – and what you need to know to leverage them most effectively.

16 Enigmatic Business Blogging and Other Marketing Stats


But, seemingly in support of Kundera’s quote above, Forrester Research says marketers are the ““sole source of sustainable competitive advantage.”. Samsung uses its blog to explore trends like the role of IT in improving healthcare delivery.

Five Findings From Forrester Consulting’s “Driving SMB Revenue In A Tough Economy”

Marketing Action

We recently commissioned Forrester Consulting to research how small and medium-sized businesses were adapting their marketing methods in response to the current economic uncertainty. What we came out with were some telling trends, and straight talk about how to become a Top Performer.

SMB 21

39 More (of the) Best Social Media Guides, Tips and Insights of 2011


Forrester: 5 Stages Of Social Media Growth by MediaPost Online Media Daily. The notion of using social media for business has gone from cutting edge to commonplace in an amazingly short time.

6 Content Marketing Trends to Help Plan Your 2016 Budget

Content Standard

Now that we’re eight months into the year, new trends have emerged, and we need to factor in how those events will affect our budgets and programs in the near future. I’ve partnered with some amazing people to present to you the trends to watch and plan for in 2016.

Value Summit Keynote - The Importance of Getting Value Selling Right

The ROI Guy

In our keynote, we analyzed some of the top value selling challenges and discussed some key trends that are sure to shape value consulting and sales enablement over the next few months: The vital importance of getting value selling right.

8 Key Mobile Marketing Trends


To help you better grasp this exciting industry, we have identified the 8 most significant mobile marketing trends of 2011 that are sure to change the mobile marketing world we know now. Trend 1 - Mobile Advertising Spend is on the Rise. Trend 4 - Mobile Optimization Becomes a Reality.

Research Proves the Early Bird Catch the Worm?

The ROI Guy

At the same time as Sales reps are being invited later, Forrester reports that engaging earlier provides more advantage than ever. What are you doing to reshape the trends; helping your Sales reps engage earlier and helping “establish the path from vision to value”?

Why Is B2B Marketing Automation Growing So Slowly?

Customer Experience Matrix

For example, LoopFuse reported 42% of respondents had marketing automation in place, a Forrester study reported 45% use among B2B enterprise marketers, and the Lenskold Group found 70% marketing automation usage.*

6 Things to Keep in Mind When Replatforming

Buzz Marketing for Technology

As the shelf life of ecommerce sites gets shorter, it becomes harder for marketers to balance the latest trends while maintaining a seamless customer experience. Posted in Business Intelligence Testing.

Gartner Raises IT Spending Forecasts – Time to Party Like its 1999?

The ROI Guy

These are the trends of Frugalnomics, and as a result we expect that IT spending growth for 2015 and beyond will remain challenged. According to Forrester, prospects indicate that less than 12% of sales engagements are focused on customer value.

No. 6 Trend: A Roadmap for Investing in Marketing Technology in 2016

Content Standard

Over the last two months, I’ve been summarizing the content marketing trends to watch in 2016 as a way to first highlight what’s changed in our industry this year and second what will continue to evolve over the next 12 months. ” What Trend Are We Talking about, Really?

Most Popular Articles (so far in 2015)

The ROI Guy

Forrester says Yes (at least 1 in 5 at risk)! Three Big Takeaways from SiriusDecisions Sales Leadership Exchange Top 5 Content Marketing Trends You Need to Know for 2015 Get the book!

New Sales Rep Ramp Up Taking Longer than Ever

The ROI Guy

Twenty-nine percent of companies expect to expand their sales organizations between 10%-30% in the coming year, with over 6% expecting to grow a whopping 30% , this according to the Sales Execution Trends study of 200 worldwide sales leaders by our partner Qvidian.

Will Gartner's Latest IT Forecast Put a Chill in your Growth Plans?

The ROI Guy

These are the trends of Frugalnomics, and as a result we expect that IT spending growth for 2015 and beyond will remain challenged, with little reason for optimistic spending growth predictions. Gartner has revised worldwide IT spending down for 2015, predicting a 1.3% YoY decline from 2014.

What’s the Best Social Media Monitoring Tool? It Depends


An easy-to-use, graphically rich tool that provides monitoring (who’s talking about you, your competitors, key industry terms and trends, etc., Forrester Research has named Nielsen a leader in brand monitoring solutions, saying “the vendor has the strongest strategic vision and currently competes at a scale unmatched by any other competitor.&#. Until fairly recently, keeping track of your organization’s online presence was relatively easy.

When Did Automated Dialogue Trump Real Conversation?

Digital B2B Marketing

Is a Trend Forming? Earlier this month, Forrester launched an Interactive Marketing chat using the hashtag #IMchat. Content Demand Generation Social Media Uncategorized #B2Bchat Crowdbooster Forrester marketing automation NetProspex relationships SAP Stanzr tweetchat twitterCreate a personalized dialogue with each prospect at every point in the sales process! This sounds like a pitch for marketing automation. While the result is valuable, it is not a dialogue.

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Brand Guidelines for Video: Unicorn Ice Cream, Man-Cats, and a Powerful Experience


Remember the twinkling, light-hearted and touching music at the end of Forrest Gump, as the feather is floating away from Tom Hanks? Blog Video Marketing TrendsImagine this: Nike. Will You Do It? Or how about “Nike. Just Do It Already!” or even “You Should Do It.” They just don’t work as well as the slogan Nike is actually named for, right? Why is that? It’s because Nike’s “Just do it” reflects their brand.

Augmented Reality: What Is It and Why Do B2B Marketers Need It?


According to a report by Forrester Research, technology like AR, helps companies also create new customer loyalty opportunities and improve customer service effectiveness.

Reboot Buyer Insights To Drive B2B Growth

Tony Zambito

Multiple studies over the past three years from the likes of PwC, Deloitte, Forrester, and IBM indicate that 75% or more of CEO’s are identifying building out competencies in insights as one of their top goals. Illustration by Gregory Cresnar.

Highlights from InsideView Drive 2016

Sales Intelligence View

Our initial vision was simple: create a half-day event designed to educate business leaders on new trends, best practices, and modern strategies to speed […]. As we wrap up our InsideView Drive roadshows in Chicago, Boston, and New York, we couldn’t be more thankful for the attendees, sponsors, and speakers who made the event a success.

[Infographic] What 100 B2B CMOs Have to Say About Predictive Analytics


Whether it’s upward trending on Google Trends , news reports and research papers, or the scores of conferences and events dedicated to the topic, it is clear that it’s a hot business topic and one that will only grow in importance. Like many trends, it has taken some time to figure out whether the idea has “legs.” And the only way predictive progresses from a trending topic to a technology staple is by proving its impact. Click on image to download full infographic.

Buyers Don’t Care About Your Sales Funnel


The sophisticated buying process that exists in today’s B2B environment is not a trend, it is now our way of life. I read an article recently that discussed how content can “help push your prospects through the sales funnel.”

Recession Accelerates Marketing Trends Caused by Disruptive Technology

B2B Marketing Traction

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14 Visualizations Mapping The B2B Buyer Journey

KoMarketing Associates

In mid 2015, Forrester Analyst Lori Wizdo wrote an article highlighting the B2B buyer journey and the various channels and vehicles prospective buyers seek information. The graphic above was likely created based on findings from Forrester survey data that showed 74% of business buyers conduct more than half of their research online before making an offline purchase. The immediate follow up graphic (again from Forrester and Analyst Lori Wizdo) is much more complex.