B2B Sales Cycles Require 27 Interactions both Digital and Human [Study]
Sword and the Script | B2B
MAY 17, 2022
“Buyers now exercise more due diligence than ever before, conducting more research and engaging in more conversations with vendors and third parties,” according to Forrester. That analysis is how the research firm sets up a paper that compares the results of several surveys over time. That’s up from 17 interactions in 2019.
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