SpotMe Blog

JULY 21, 2023

Event registration software. With so many options out there, we’ve reviewed 12 of the best event registration software platforms based on features like customization, ease of use, reporting and analytics, and more. What Is Event Registration Software and How Can It Help You? What Does Event Registration Software Do?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Influitive

OCTOBER 21, 2015

That’s what Forrester Vice President and Principal Analyst Laura Ramos has found in a new report, Advocate Marketing Creates B2B Customer Relationships That Last A Lifetime. . Download the Forrester report to learn more about advocate marketing’s growing role in creating customer relationships that deliver long-term value.

Forrester 100

Forrester Marketing Management B2B Marketing Word of Mouth 100

PathFactory

JUNE 7, 2022

Toronto, ON – June 6, 2022 – With more than 20 years of experience in B2B marketing , content strategy, and operations, Christine Polewarczyk joins PathFactory from Forrester where she was an evangelist for content strategy, content marketing , and content operations. . In my role at Forrester, I saw the landscape of players.

Forrester 52

Forrester Product Advertising Agencies Gartner 52

Martech

APRIL 18, 2022

Blackcart’s software gives retailers the ability to ship items to a customer’s home with free and easy returns of what they don’t want. According to a Forrester study commissioned by Shopify, 57% of consumers say TBYB programs say that the flexibility and convenience of trying new products influences their decision to buy online.

Work Management 106

Work Management Marketing Management Buy Software 106

Biznology

JUNE 23, 2021

Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events. Even traditionally schmoozy get-togethers like trade shows and conferences can be outperformed by online versions in important ways: More attendees.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

ScanmarQED

SEPTEMBER 29, 2019

This Forrester report is about marketing measurement and optimization solutions and is part of a broader publication titled “The Marketing Measurement And Insights Playbook For 2019". For now, you can find the full version here.

Forrester 40

Forrester Features Vendors Marketing Report 40

Martech

JANUARY 23, 2024

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. In 2022, annual growth peaked at 16.7%, according to Forrester. B2C budgets.

Marketing Management 97

Marketing Management Marketing Budget Budget Programs Forrester 97

Vidyard

MARCH 14, 2017

Forrester Research has bad news for marketers. Consumers are using ad-blocking software more than ever before, and the culprit is video. Well, thankfully Forrester has some answers on that as well. The post Forrester Finds the Future of Video May Not Be Television appeared first on Vidyard. Or at least, they were….

Television marketing 69

Television marketing Forrester Video Marketing Cable 69

Biznology

JANUARY 13, 2022

All about sales enablement, and organized by Seismic, a producer of sales enablement software. May 2-4, Austin and “digital experience,” Forrester B2B Summit North America. This is the Sirius Decisions conference of yore, now incorporated into the Forrester brand. Adobe has become a martech powerhouse.

Conference 197

Conference B2B Forrester Marketing Management 197

Hubspot

APRIL 12, 2019

According to a 2018 Forrester report , 55% of marketing decision-makers plan to increase their spending on technology, with one-fifth of the respondents expecting to increase by 10 percent or more. All of which is to say -- if you're not using marketing automation software in 2019, you might want to reconsider. SendinBlue. SendinBlue.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Automation Software 100

ViewPoint

MARCH 12, 2013

I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. Lori is a senior analyst with extensive marketing, sales, and operation experience in the information systems and software industries. But, like any average, it’s wrong. But they don’t know everything about recommendation engines.

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Forrester Work Management Marketing Management B2B Sales 120

chiefmartech

JULY 14, 2020

So what does this have to do with software and martech? As we strive to model and automate that complexity in the digital domain, the software we apply can get more and more specialized, addressing ever more niche use cases. Sure, you could have used other less-specialized software for this task before (e.g., GarageBand ).

Work Management 76

Work Management Marketing Management Software Multi-Channel 76

Seismic

FEBRUARY 28, 2023

In fact, Forrester has forecasted that growth in US tech spending will fall from 7.4% The post Winter ‘23 Release: How sales enablement software helps teams do more with less appeared first on Seismic. B2B businesses are looking more closely at their cost structure given the economic and market fluctuations over the past year.

Budget Programs 52

Budget Programs Work Management Marketing Management Software 52

Seismic

FEBRUARY 28, 2023

In fact, Forrester has forecasted that growth in US tech spending will fall from 7.4% The post Winter ‘23 Release: How sales enablement software helps teams do more with less appeared first on Seismic. B2B businesses are looking more closely at their cost structure given the economic and market fluctuations over the past year.

Budget Programs 52

Budget Programs Work Management Marketing Management Software 52

Engagio

OCTOBER 11, 2023

Be it software solutions, artificial intelligence, or go-to-market (GTM) strategies — the common thread behind the value is quality data. This is why I was pleased to see Demandbase’s inclusion in Forrester’s recent landscape report on B2B marketing and sales data providers.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

Nuvi

FEBRUARY 8, 2022

. – February 8, 2021 – Reputation , the global leader in reputation experience management (RXM), today announced that it has been named by G2 , the largest software marketplace and review platform, to its 2022 Best Software Awards. Reputation is ranked #77 on the G2 Top 100 Best Software list. About Reputation.

Marketing Management 40

Marketing Management Software Paid Search Agency Companies 40

Metadata

AUGUST 30, 2021

YOU LAUNCHED YOUR SOFTWARE PRODUCT. Who says software can’t elicit the same connection we get as B2C consumers? Like damn, maybe I do actually need division (ahem, this new software) to get through my day. Sell HR software? Don’t look now — but you did it. Time to pop some bottles, because IT’S OVER!

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

YOU LAUNCHED YOUR SOFTWARE PRODUCT. Who says software can’t elicit the same connection we get as B2C consumers? Like damn, maybe I do actually need division (ahem, this new software) to get through my day. Sell HR software? Don’t look now — but you did it. Time to pop some bottles, because IT’S OVER!

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Martech

NOVEMBER 30, 2023

“To find, keep, and grow your customers, you must know your customers,” wrote Forrester’s Amy Bills in an overview of customer community platforms. On the marketing software front, HubSpot has demonstrated the benefits of community ; Salesforce’s Trailblazer community counts millions of members worldwide.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Communities 98

Vision Edge Marketing

OCTOBER 10, 2023

Forrester research found that business process management (BPM) typically delivers 30-50% productivity gains. Today there is software that can help streamline the process. Let’s use the example of customer onboarding for a software company to illustrate the remaining steps. Too time-consuming.

Process 229

Process Optimization Work Management Marketing Management 229

Zoominfo

JANUARY 28, 2021

They’ll also take an interest in once unexciting technologies like video conferencing and collaboration tools, phone services, VPNs, and virtual desktops.” — Forrester Report, Returning To Work: How To Prepare For Pandemic Recovery, April 20, 2020. Source: ZoomInfo. So, what does this mean for 2021–and some time to come?

Work Management 235

Work Management Zoominfo Tools Forrester 235

chiefmartech

NOVEMBER 11, 2017

I love the channel software landscape graphic below produced by Jay McBain of Forrester. It’s accompanied by a fantastic article, The Channel Software Stack – A Comprehensive (And Critical) Look At The Future Of The Industry that I highly recommend reading. One million software companies.

Software 80

Software Paid Search Agency Companies Startups 80

Thinkers360

MARCH 8, 2024

3 Jason Forrest Forrest Performance Group Contact Jason Forrest Score: 75.12 34 Umang Mehta Iraje Software Consultants Private Limited Contact Umang Mehta Score: 34.83 Brian Reid Brison LLC Contact M. Brian Reid Score: 68.81 5 Dean Miles Bridgepoint Coaching & Strategy Group Contact Dean Miles Score: 67.69

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

The ROI Guy

APRIL 5, 2018

When it comes to purchasing software, a significant 43% of your prospect's buying efforts were ad hoc, and not part of any established purchase plans. According to Forrester a full 74% of the deals go to the first sales rep that adds value. This according to Gartner’s latest research on tech buying trends.

Budget Programs 45

Budget Programs Allocation Software Buy 45

Martech

APRIL 8, 2022

trillion by 2025, according to a Forrester report. Other key findings: IT software and services will be the biggest dollar growth driver. While IT software and services represented 7% of marketing investment in 2021, it will drive 14% of the dollar growth from 2021 to 2025 – by far the most of any industry.

Spending 118

Spending Digital Transformation Forrester Paid Search Agency 118

Leadspace

MARCH 9, 2022

This problem has been discussed in the Market Approach category within Forrester’s recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. In their evaluation of 14 leading B2B CDP solutions, Forrester considered several factors to compare each CDP’s Market Approach.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Management Marketing Analytics Tools 62

Leadspace

MARCH 9, 2022

This problem has been discussed in the Market Approach category within Forrester’s recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. In their evaluation of 14 leading B2B CDP solutions, Forrester considered several factors to compare each CDP’s Market Approach.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Management Marketing Analytics Tools 62

Salesforce Marketing Cloud

APRIL 5, 2024

According to a 2023 Forrester survey, 60% of companies have “top-down” support to build accessible products, and 65% of software decision makers report they’re implementing accessibility testing tools. From business leaders and independent software vendors (ISVs) to marketers and designers, everyone can influence what gets shipped.

Design 98

Design Guidelines Forrester Barriers 98

Martech

APRIL 12, 2024

Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. The software provides three architecture options, allowing IT teams to choose the best approach for their organizations. ActionIQ CX Hub offers modular and scalable solutions that can be customized to meet the needs of enterprise clients.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing AI 100

Only B2B

MARCH 20, 2024

This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. Imagine you run a webinar on a complex software feature. Forrester Research reports that companies that nurture leads can generate up to 50% more sales at about 33% less cost than competitors.

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

Sword and the Script | B2B

JANUARY 23, 2024

Forrester analyst Lori Wizdo wrote those words eleven years ago. All these years later, a new report by 6sense, penned largely by a former Forrester analyst, has come to the same conclusion: when buyers first contact a seller, they are “69% of the way through a buying cycle.”

B2B Thought Leadership 69

B2B Thought Leadership B2B Sales Studies Thought Leadership 69

Leadspace

MARCH 1, 2022

In finding a CDP solution with a product vision in line with your organization, consider leading research and advisory companies like Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. We’re proud to say that Forrester differentiated Leadspace as a leader in Product Vision.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Forrester Lead Scoring 62

Leadspace

MARCH 1, 2022

In finding a CDP solution with a product vision in line with your organization, consider leading research and advisory companies like Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. We’re proud to say that Forrester differentiated Leadspace as a leader in Product Vision.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Forrester Lead Scoring 62

Zoominfo

JULY 23, 2021

In a Forrester Opportunity Snapshot commissioned by the chat platform Ada , respondents noted that their chatbot platforms lack important functional capabilities, as seen in the graphic below: Source: Forrester Without these capabilities and high-quality data, sales teams that implement chat can be overwhelmed by poor-quality leads.

Zoominfo 130

Zoominfo Ideal Customer Profiles Conversion High Quality Lead 130

chiefmartech

SEPTEMBER 20, 2022

Jay McBain , formerly of Forrester and now with tech analyst firm Canalys, is the world’s leading expert in partner, channel, and ecosystem technology. I first came across Jay’s work with his 2017 landscape , where he’d mapped 83 companies across 8 categories of “channel” related software.

Work Management 117

Work Management Marketing Management Marketing Automation Services Advertising Agencies 117

Zoominfo

OCTOBER 23, 2019

Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will replace 16% of U.S. Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will create 9% of new U.S. Forrester forecasts one million U.S. PwC predicts up to 38% of U.S. jobs by 2025.

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

SugarCRM

MAY 5, 2014

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post Lead Generation Software appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Partner Portal. Why Partner With SalesFUSION. one_half_last].

Marketing Automation Services 50

Marketing Automation Services Lead Generation Software Generation 50