Martech

OCTOBER 23, 2023

Our list of experts includes a wide range of voices that speak to the effects that new digital technologies have on organizations at all levels. Shiva Corporation and Forrester Research. It all depends on a business’s digital maturity and the strategic goals the transformation is intended to achieve. LinkedIn: Maribel Lopez (2.3K

Digital Transformation 118

Digital Transformation Enterprise Management B2B Thought Leadership Work Management 118

InsightSquared

APRIL 7, 2020

According to Forrester SiriusDecisions, companies that align their revenue operations grow 12-15 times faster than their peers and are 34% more profitable. At InsightSquared, we had the incredible opportunity to hear directly from Anthony McPartlin, Principal Analyst, Forrester at our company kickoff. Here are a few key takeaways: .

Peer-to-peer 156

Peer-to-peer Marketing Analytics Tools Forrester B2B Sales 156

ViewPoint

MARCH 12, 2013

I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. Forrester does a great deal of buyer journey research on sources of influence in a lot of other dimensions: First, buyers do like to talk to vendors early in the process. But, like any average, it’s wrong.

Forrester 120

Forrester Work Management Marketing Management B2B Sales 120

Leadspace

DECEMBER 7, 2021

December 7, 2021 /PRNewswire/ — Leadspace, the industry-recognized AI-powered B2B Buyer Data Platform, has been named a Leader by Forrester Research in its recent report The Forrester New Wave : B2B Customer Data Platforms, Q4 2021 authored by analysts Steven Casey and Katie Linford. SAN FRANCISCO, Calif.,

Lead Scoring 118

Lead Scoring Lead Ranking Ideal Customer Profiles Forrester 118

Only B2B

APRIL 17, 2024

The 5 Benefits of B2B Appointment Setting B2B appointment setting tackles these challenges head-on, offering a range of benefits to optimize your sales funnel: 1. Personalized Outreach According to Forrester 56% of marketers say that personalized content is paramount to a successful ABM strategy.

Ideal Customer Profiles 71

Ideal Customer Profiles Marketing Management Sales Qualified Leads Service 71

Oktopost

JANUARY 25, 2024

In our recent webinar , Karen Tran , a Principal Analyst specializing in marketing executive strategies at Forrester, offers invaluable insights on how B2B organizations can harness the true power of social media to not only enhance their visibility but also drive substantial sales growth.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

Sword and the Script | B2B

JANUARY 23, 2024

Forrester analyst Lori Wizdo wrote those words eleven years ago. All these years later, a new report by 6sense, penned largely by a former Forrester analyst, has come to the same conclusion: when buyers first contact a seller, they are “69% of the way through a buying cycle.”

B2B Thought Leadership 69

B2B Thought Leadership B2B Sales Studies Thought Leadership 69

Zoominfo

JULY 23, 2021

In a Forrester Opportunity Snapshot commissioned by the chat platform Ada , respondents noted that their chatbot platforms lack important functional capabilities, as seen in the graphic below: Source: Forrester Without these capabilities and high-quality data, sales teams that implement chat can be overwhelmed by poor-quality leads.

Zoominfo 130

Zoominfo Ideal Customer Profiles Conversion High Quality Lead 130

B2B Marketing Exchange

MARCH 4, 2024

Over the first two days, industry luminaries graced the stage, covering topics ranging from AI to ABM, and yes, even musicals! Phyllis Davidson from Forrester set the tone with her keynote, drawing parallels between B2B content strategies and the evolution of Taylor Swift’s success.

B2B Marketing 52

B2B Marketing B2B Account Based Marketing ABM 52

Zoominfo

JULY 23, 2021

In a Forrester Opportunity Snapshot commissioned by the chat platform Ada , respondents noted that their chatbot platforms lack important functional capabilities, as seen in the graphic below: Source: Forrester. Our latest product, ZoomInfo Chat, offers a range of high-quality, go-to-market chat solutions.

Zoominfo 130

Zoominfo Ideal Customer Profiles Conversion High Quality Lead 130

KoMarketing Associates

SEPTEMBER 26, 2018

Although B2B marketers have a wide range of ways to reach out to their target audiences, new research suggests that B2B buyers are still interested in phone calls and virtual appointments. This is according to new research from TimeTrade, published in the “What Buyers Want: The State of the B2B Buyer Experience” report.

Marketing Report 121

Marketing Report B2B Marketing Buy Process 121

SpotMe Blog

JUNE 28, 2023

1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. SpotMe , named an all-in-one event management platform in The Forrester Wave report, is one of the best alternatives to Boomset.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

Martech

JULY 25, 2022

Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found.

Marketing Attribution 105

Marketing Attribution Enterprise Management Work Management Marketing Management 105

Leadspace

JUNE 28, 2022

In a recent report by Forrester regarding the future of B2B marketing, Forrester indicated that B2B marketers are going to need to step up their game to meet marketing’s new challenge. Get a more complete understanding of the changing B2B marketplace by reading the Forrester report, The Future of B2B Marketing. .

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing Marketing AI ABM 62

The Customer

JULY 22, 2021

NetBase Quid, a global leader in consumer and market intelligence, today announced it was named a leader in The Forrester New Wave : AI-Enabled Consumer Intelligence Platforms, Q3 2021 report. According to the Forrester report, “NetBase Quid offers the strongest capabilities across both social and customer-owned data sources.

Forrester 52

Forrester Vendors Differentiation Marketing Report 52

Martech

APRIL 5, 2022

Forrester ). Quantilope) 70% of younger millennials are more likely to choose one brand over another if that brand demonstrates inclusion and diversity in terms of its promotions and offers, 66% in terms of their in-store experience, and 68% in their product range. Get the daily newsletter digital marketers rely on. Deloitte ).

Business 114

Business Loyalty Paid Search Agency Acquisitions 114

SpotMe Blog

JULY 28, 2023

There are many in-person event platforms available, ranging from free open-source options to enterprise-level software. If you’re a life sciences or pharma company, you likely host a range of different events, from advisory boards to investigator meetings or satellite symposia. Find out more about SpotMe on our about us page.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Vision Edge Marketing

JUNE 6, 2023

Furthermore, the CGO is typically responsible for a broader range of growth initiatives, including new product development , market expansion, and customer acquisition, whereas the CSO is primarily focused on developing and executing the strategic plan of the organization.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Onalytica B2B

SEPTEMBER 21, 2017

Her 10+ years of work in the marketing industry has garnered multiple awards including a Forrester Groundswell Award. As a consultant with Convince & Convert and with my own company, I now get to bring that hands-on experience to industries ranging from financial services to higher education to software.

Forrester 194

Forrester Consulting Webinar Metrics Class 194

Vision Edge Marketing

MAY 2, 2019

In their report, B2B Buyers Mandate A New Chart for Marketing and Sales, Forrester Research posited that, “The misalignment between sales and marketing teams continues to be a hot topic, even after a decade of B2B firms trying to solve this problem.” And according to a study by InsideView, alignment matters.

Top of Funnel 164

Top of Funnel Planning Work Management Paid Search Agency 164

Martech

OCTOBER 22, 2021

SORT uses AI to aggregate “common ground” traits that identify scalable target audiences based on a range of real-time data signals. 71% of brand marketers struggle to maintain an accurate consumer identity over time, according to a study from Forrester. SORT will initially be offered by the Perion company Undertone.

Work Management 90

Work Management Marketing Management Privacy Marketing Proposals 90

Brandwatch Marketing

JULY 4, 2022

Furthermore, it is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and an astonishing 84 times higher than Twitter. in 2013 to 32.3% Iconosquare offers a 14 day free trial of their complete platform.

Analytics 95

Analytics Tools Best Practices Tagging 95

SpotMe Blog

JULY 21, 2023

Cost Event registration software is available at a range of price points. 1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. 3 Rainfocus Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. Reviews G2 Score: 4.9 (101 Reviews G2 Score: 4.8

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Martech

JULY 29, 2022

There are a range of ABM technology solutions available to support this strategy, but selecting and implementing one can be a fraught and expensive process. Much more advice, including information about an extensive range of vendors, is available in our MIR, “Enterprise Account-Based Marketing Platforms: A Marketer’s Guide.”

Enterprise Management 101

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 101

Vision Edge Marketing

FEBRUARY 22, 2022

For example, in the new Forrester Decisions Waterfall, is consideration part of the prioritized demand, qualified demand, or pipeline stages? . Other companies place this phase too early in their internal pipeline models, especially if they use the “waterfall” language. Other companies believe consideration matches the evaluation stage.

Work Management 183

Work Management Marketing Management Lead Ranking Buy 183

B2B Marketing Directions

AUGUST 11, 2019

The findings in two recent research reports - one by Marketo (now part of Adobe), and one by Forrester Consulting (commissioned by Adobe) - suggest that some of the lines between B2B and B2C marketing have become blurred. But have all the meaningful differences between B2B and B2C marketing really disappeared?

B2B Marketing 49

B2B Marketing Marketing Management Forrester B2B 49

ClickDimensions

APRIL 15, 2021

This finding from Forrester is particularly important to organizations since the onset of the pandemic. Or do they use a broad range of your services? Did you know that it costs a business five times more to acquire new customers than it does to keep current ones? Do they just use one product?

Cross-Selling 119

Cross-Selling Campaigns Effectiveness Tips 119

ViewPoint

MARCH 6, 2014

Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. In last place: Facebook, whose problem (according to Forrester VP and principal analyst Nate Elliott) is poor targeting and static-image ad units.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

ANNUITAS

FEBRUARY 7, 2023

Forrester/SiriusDecisions has noted the typical lead-to-revenue conversion rate ranges from 0.375% to 0.6%, depending on the type of market. Significant. After implementing a transformation program, ANNUITAS’ clients see a 4–10x improvement in lead-to-revenue conversion.

Lead Ranking 130

Lead Ranking Peer-to-peer Paid Search Agency Terms and Conditions 130

Marketing Insider Group

AUGUST 28, 2019

According to Forrester , customers consume nearly 12 pieces of content before making a purchase, and Ben Tyson of Google, is credited with saying, “Consumers consult an average of 14.8 pieces of information before making a buying decision.”

Allocation 100

Allocation Content Curation Thought Leadership 100

Biznology

JANUARY 22, 2019

My predictions—7 in all—range from marcomm to data. So Forrester predicts , and I agree. My policy is to avoid reflecting on my past predictions , which are likely unrealized and full of errors. Instead I shall boldly go forth, with my sense of what we are likely to see this year, and damn the torpedoes. Your comments are welcome!

B2B Marketing 120

B2B Marketing B2B B2B Sales Forrester 120

Martech

AUGUST 3, 2021

Marketers report account-based marketing (ABM) yields multiple important benefits, the Forrester SiriusDecisions 2019 State of Account-Based Marketing Study found, with 99% of those surveyed citing better engagement, 80% saying the practice improved their win rate, 73% reporting a higher deal size and 91% indicating they’d seen improved ROI.

Enterprise Management 110

Enterprise Management Work Management Account Based Marketing Marketing Management 110

Only B2B

SEPTEMBER 21, 2023

Marketing Automation Benefits : According to Forrester Research , companies using marketing automation can experience a 10% increase in revenue in as little as 6-9 months. It’s highly effective because it considers a broad range of data points, including historical data and online behavior.

Lead Ranking 62

Lead Ranking Lead Scoring Conversion Rate Sales Qualified Leads 62

Liveintent

JANUARY 28, 2022

The term, coined by Forrester Research in 2020, encompasses all data that comes “straight from the source.” Brooks offers a Shoe Finder quiz on its site that asks users questions ranging from where they run (street, gym, or trail) to whether they’ve suffered any recent injuries.

eCommerce 71

eCommerce Ad Building Purchase Intent Forrester 71

chiefmartech

SEPTEMBER 20, 2022

Jay McBain , formerly of Forrester and now with tech analyst firm Canalys, is the world’s leading expert in partner, channel, and ecosystem technology. Where I’ve gone broad with the martech landscape , Jay has gone deep with his own ecosystem tech landscape. MIT now has an annual conference on platform strategy.

Work Management 117

Work Management Marketing Management Marketing Automation Services Advertising Agencies 117

Forrester B2B

OCTOBER 19, 2023

When I asked, my prompts retuned a list of grand initiatives ranging from generating a significant number of new leads […] What if your CMO said that you could hire 500 new frontline marketers for your B2B organization? What would you be able to accomplish with such an infusion of resources? Maybe you should ask ChatGPT.

B2B Marketing 95

B2B Marketing Generation B2B CMO 95

Velocity Partners

JUNE 27, 2023

Now, with a recession looming, attracting (and keeping) the best people will dictate how turbulent the next few months will be: Forrester is calling 2023 a “talent-constrained recession”. It’s the culmination of a range of factors like purpose, culture and meaning. Belonging isn’t cultivated by buying a bunch of ping pong tables.

Work Management 78

Work Management Demand Generation Agencies Communities Forrester 78