Manufacturers Use Evaluation Kits for Effective Lead Nurturing
Industrial Marketing Today
FEBRUARY 12, 2012
Forrester, CSO Insights and Marketo reported that lead nurturing produced much better results. Lead nurturing is usually done by sending out helpful content to prospects and moves them from the top of the funnel (ToFU) to the bottom of the funnel (BoFU) where they are ready to make a purchase decision.