Only B2B

FEBRUARY 6, 2024

Read on, this blog provides you with a step-by-step guide for increased sales and marketing ROI. It encompasses various online activities, behaviors, and signals that indicate a prospect’s interest in a specific product, service, or industry. Budget and ROI Measurement: ROI remains the most challenging aspect for B2B marketers.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Sprout Social

JUNE 13, 2023

The Total Economic Impact™ of Sprout Social, a commissioned study conducted by Forrester Consulting on behalf of Sprout, found that a composite organization, based on real interviewed customers, realized a 233% return on investment (ROI) and $1.3M in savings over three years. Atlassian started using Sprout Listening in 2019.

Social Media 99

Social Media ROI Work Management Marketing Management 99

Adobe Experience Cloud Blog

JULY 22, 2021

As it turns out, measuring revenue and ROI performance in B2B advertising (and really B2B marketing overall) is a sufferfest. The ROI of LinkedIn Ads and Bizible. Bizible proves the revenue contribution and ROI of advertising to win more budget. Do they pay you back many times over in revenue growth? But more on that in a bit.

Linkedin 80

Linkedin Paid Search Agency Sales Management ROI 80

The ROI Guy

JULY 11, 2017

I n this session, Forrester boldly predicted that 1 million B2B salespeople would be displaced by 2020, as B2B buyers by-pass reps who just take orders or pitch products, instead favoring digital self-service and more value-added interactions with a select group of more capable, consultative sales reps.

Forrester 66

Forrester B2B Sales Disintermediation B2B 66

Madison Logic

JULY 25, 2023

The award for Product of the Year highlights Madison Logic’s recent momentum and joins additional recognition it’s received for its unique data-driven approach in 2023. Visit madisonlogic.com for more information.

Intent Data 52

Intent Data Buyer Intent Intent Account Based Marketing 52

Madison Logic

JULY 25, 2023

The award for Product of the Year highlights Madison Logic’s recent momentum and joins additional recognition it’s received for its unique data-driven approach in 2023. Visit madisonlogic.com for more information.

Intent Data 52

Intent Data Buyer Intent Intent Account Based Marketing 52

Only B2B

APRIL 17, 2024

Personalized Outreach According to Forrester 56% of marketers say that personalized content is paramount to a successful ABM strategy. It allows for: In-depth Knowledge: Appointment setters with a deep understanding of your product or service can tailor their outreach to resonate with specific needs and pain points.

Ideal Customer Profiles 71

Ideal Customer Profiles Marketing Management Sales Qualified Leads Service 71

6sense

JUNE 6, 2017

If Tina Turner was a B2B marketing or sales leader, she would have sung about the conflicting emotions we all have towards ROI. As modern marketers, we’re constantly under more pressure than ever to prove ROI. The good news: You’re not alone when it comes to building an effective ROI framework! We know how hard that can be.

Sales Management 98

Sales Management B2B Sales ROI Top of Funnel 98

Walker Sands

AUGUST 8, 2022

In the era of content overload, only marketing strategies that reach buyers at the right time with the right message and approach will drive ROI. to targeted survey respondents will result in more directly relevant buyer journey intel than broad industry market reports, like those from Gartner, Forrester or IDC.

Top of Funnel 52

Top of Funnel Buyer's Journey ROI B2B Marketing 52

Only B2B

MARCH 20, 2024

This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. Optimizing your funnel based on this difference maximizes your ROI. They’ve downloaded content, attended webinars, or visited product pages, indicating potential customer status.

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

Conductor

SEPTEMBER 26, 2019

We’ve launched a new, free tool for marketers – the SEO ROI Calculator For Enterprises. Your first look at the SEO ROI Calculator for Enterprises. Why the ROI of SEO is Massive… but Challenging. This finding is from Forrester , one of the world’s preeminent research and advisory firms.

ROI 40

ROI Lead Ranking SEO Paid Search Agency 40

Salesforce Marketing Cloud

DECEMBER 6, 2023

Rated as a leader by The Forrester Wave Report™: Financial Services CRM , Salesforce knows service — of any kind. Get top industry CRM insights See how The Forrester Wave™: Financial Services CRM, Q3 2023 report evaluates financial services CRM platforms – and why Salesforce is a Leader. Get the report 2.

Work Management 102

Work Management Marketing Management CRM Service 102

6sense

JUNE 22, 2017

Forrester has just released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017. In the first report of its kind for the predictive marketing analytics space, Forrester named 6sense a leader among predictive analytics providers. And of the industry. How this Wave went down. Next up: the contenders.

Forrester 48

Forrester Lead Ranking Lead Scoring Marketing Budget Creation 48

Adobe Experience Cloud Blog

FEBRUARY 12, 2018

That said, in this blog, I’ll cover four key social media metrics that will prove ROI. According to a Forrester report, “ engagement is the level of involvement, interaction, intimacy, and influence an individual has with a brand over time.” ( Well maybe not millions, but there are really quite a few to choose from. Engagement.

Social Media 134

Social Media ROI Social Marketing Media 134

Sprout Social

SEPTEMBER 13, 2016

But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working. Return on investment (ROI) plays a big role in your decision to not only bring Facebook into your marketing strategy, but to keep it there.

ROI 100

ROI Facebook Paid Search Agency Social Networks 100

Conductor

NOVEMBER 15, 2019

Leading research and advisory firm Forrester recently performed an independent study on Conductor customers and found that, with Conductor, marketers save 4 labor hours per every piece of content created. Forrester discovered a number of ways SEO and content teams are creating process efficiencies and saving serious time with Conductor.

SEO 40

SEO Product Forrester Paid Search Agency 40

Outreach

FEBRUARY 26, 2020

While the ROI of upgrading your iPhone is up for debate, many technologies have a more clear way of demonstrating value. Based on Forrester’s direct interviews with Outreach customers, the research report details how our platform greatly accelerates: Sales productivity.

Forrester 52

Forrester Outreach ROI Cost 52

Zoominfo

OCTOBER 18, 2022

Do you have a product everybody already knows, or are you in a new category that’s somewhat nascent? Is this a brand-new thing you’re creating with this product?” According to Forrester, there are four main types of programs marketers can use to create awareness of their brands, products, and services: 1.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

Madison Logic

AUGUST 11, 2022

NEW YORK, NY – August 11, 2022 – Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced that it has been recognized as a Contender in the new report, The Forrester Wave™: B2B Advertising Solutions, Q3 2022. The Forrester Wave Methodology Overview. Visit madisonlogic.com for more information.

Advertisements 52

Advertisements Advertising Multi-Channel Account Based Marketing 52

Marketing Insider Group

MAY 3, 2021

In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). In looking at some research, I found an interesting study from Forrester every B2B content marketer should see. The truth is, your content doesn’t have to boring or stuffy. Quick Takeaways.

B2B Marketing 296

B2B Marketing Content Marketing B2B Thought Leadership Planning 296

Only B2B

MARCH 6, 2024

So, let’s get on: Lead Generation vs Lead Qualification: The Dynamic Duo of Sales Success Defining Lead Generation and Lead Qualification Lead Generation: This refers to the initial process of attracting potential customers who might be interested in your products or services.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Only B2B

APRIL 3, 2024

Let’s spotlight findings from the Forrester 2023 report on B2B Intent data : Over 85% of companies report tangible benefits from employing intent data. Here are key examples: Website visits: Consistent visits to specific product pages or resource sections signal deeper engagement. billion (Polaris).

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Leadspace

FEBRUARY 9, 2022

Being able to evaluate your data’s health with analytics is critical to further optimizing its performance and downstream ROI. Consider leading research and advisory companies like Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. and if clients customize and build their own reporting.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Analytics Tools Multi-Touch Attribution Lead Ranking 62

Leadspace

FEBRUARY 9, 2022

Being able to evaluate your data’s health with analytics is critical to further optimizing its performance and downstream ROI. Consider leading research and advisory companies like Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. and if clients customize and build their own reporting.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Analytics Tools Multi-Touch Attribution Lead Ranking 62

Contently

NOVEMBER 10, 2022

For most Chief Marketing Officers (CMOs), the holy grail of content measurement is return on investment (ROI). We’re all out here with at least four: increase reach, increase engagement, generate leads, and impact revenue—usually for several different lines of business or products.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

The ROI Guy

MARCH 12, 2015

At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years. A Forrester survey of 250 B2B Buyers reveals that it’s not just B2C purchases that have moved online. Another sign as to “The Death of a Salesman”?

Forrester 40

Forrester B2B Sales Marketing Proposals Case Studies 40

Metadata

AUGUST 30, 2021

YOU LAUNCHED YOUR SOFTWARE PRODUCT. You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

YOU LAUNCHED YOUR SOFTWARE PRODUCT. You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Only B2B

FEBRUARY 1, 2024

“Imagine knowing exactly who is interested in your product before they even raise their hand. Here is how the intent data will play out in 2024: Data-driven decision-making: Forrester predicts that the intent data market will reach $1.5 That’s the power of intent data.”

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. Additionally, a whopping 71% of VPs and functional leaders spend more than four hours per week researching specific products and solutions when involved in a purchase decision.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Vision Edge Marketing

JUNE 6, 2023

Furthermore, the CGO is typically responsible for a broader range of growth initiatives, including new product development , market expansion, and customer acquisition, whereas the CSO is primarily focused on developing and executing the strategic plan of the organization. Now let’s compare and contrast the roles of CGOs and CMOs.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Engagio

NOVEMBER 16, 2023

I’m famous for saying in my ABM workshops with clients, “Since marketing budgets are never infinite, we need to hone in on ‘best fit’ accounts that are in-market for your products and services today.” Check out our ROI calculator to estimate the ROI for your ABM program.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

Litmus

MARCH 10, 2021

So we commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study that examines the return on investment (ROI) organizations could achieve with Litmus by their side. Achieve a 301% ROI. Gain efficiencies in email pre-send production. Improve new customer acquisition and customer experience.

Forrester 61

Forrester Case Studies Business ROI 61

Heinz Marketing

JANUARY 10, 2020

There’s no doubt analyst relationships (with firms such as Gartner, Forrester and the like) hold considerable influence over industries and buyers in numerous industries – IT, financial services, sales and marketing and much more. How about feedback on your intended go-to-market plan and/or product road map? Sales referrals?

ROI 46

ROI Enterprise Management Deliverability Tips 46

The Marketing Blender

OCTOBER 14, 2022

While each social media platform has its own unique benefits, they’re not all laser-focused on ROI. A study by Forrester found that Instagram users are 70% more likely to make a purchase based on something they saw on the platform than non-users. . This is especially true if you sell products that can be easily visualized.

Social Media 98

Social Media Marketing Budget Media Budget Programs 98

The Point

SEPTEMBER 25, 2018

Now, Steve happens to work in product marketing for Oracle Marketing Cloud , home of Eloqua, typically regarded as the most feature-rich (some would say: complex) marketing automation solution on the market. 2) an inability to show sufficient ROI from their original investment. Customers need a plan.

Marketing Automation Services 179

Marketing Automation Services Enterprise Management Work Management Marketing Management 179

The ROI Guy

OCTOBER 31, 2013

Alinean is introducing a new Sales Productivity Calculator into our ValueStory iPad App. This new tool takes research of Forrester’s Sales Enablement expert Scott Santucci and is designed to help executives determine how worthwhile their sales and marketing investments are at driving growth.

Product 40

Product Forrester Training ROI 40