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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. General Social Media Statistics.

3 Mobile Marketing Trends You Can't Afford To Ignore

Modern Marketing

Ok I am being quite sarcastic but that line, which I borrowed from the Forrester report The Path To Mobile Marketing Mastery , is all too true yet somehow I am not convinced the majority of marketers are aware of it. You might want to sit down when reading this next sentence.

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Trending Sources

73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. What trends should B2B marketers be leveraging to break through the noise and create more compelling experiences for their audiences?

39 More (of the) Best Social Media Guides, Tips and Insights of 2011

Webbiquity

Forrester: 5 Stages Of Social Media Growth by MediaPost Online Media Daily. Jeff Bullas shares some interesting social media statistics (e.g., The notion of using social media for business has gone from cutting edge to commonplace in an amazingly short time.

17 Compelling and Highly Usable B2B Marketing Statistics

delicious b2bmarketing

One of the best sources of information is industry statistics.

9 Highly Reputable Resources for Compelling Marketing Stats

Hubspot

If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Statistics lend authority and weight to your blogs, ebooks, and social media posts. However, not all statistics are worth citing.

How Personalization Is Changing Content Marketing

Contently

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent.

B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now. Forrester’s New B2B Buyer. This year, Intershop commissioned Forrester Consulting to conduct global research on B2B end-user buyers.

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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity

As the title implies, Jayson DeMers here outlines a solid content strategy-building process based on five questions (starting with “Who Are You Writing For?”) Experts outline key content marketing trends for 2014 by The Guardian.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Social Media Statistics. Jennifer Mattern rips the statistical methodology behind this reporting to shreds and reminds us all of why it’s important to be skeptical of social media statistics that don’t sound quite right. Twitter Statistics. Facebook Statistics.

87 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013).

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10 B2B Marketing Infographics Outlining Strategies & Tactics for the New Year

KoMarketing Associates

Visualization can play a key component in how we present information and infographics play a key role taking a complex process and communicating it’s impact. B2B Email Marketing – 2013 Statistics. B2B Email Marketing – 2013 Statistics.

Five Ways Marketing Agencies Can Benefit from Live Chat

ActiveDEMAND

Proactive customer service has become one of the top trends in marketing in recent years, and the live chat industry is no exception. Importance of Incorporating Live Chat.

70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). They’re getting old.

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5 Myths of Social Media Marketing

Marketing Action

A 2014 report from Forrester found that 26 out of 30 B2B companies failed to create compelling content that engaged their audiences , losing sales and buyers to competitors in the process. Not so, says that Forrester report. Other telling statistics?

Why People Buy Things Online [Data]

Hubspot

Allowing buyers to control the number of options available for consideration, provide feedback during all stages of the buying process, and see how other customers have used your product can all help mitigate their distrust of larger institutions. This trend comes from a survey of 33,546 U.S.

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3 Steps Towards Becoming a Data-Driven B2B Marketer [Ebook]

Modern B2B Marketing

The often quoted statistic from Forrester Research’s 2015 report, “Don’t Let Muddled Messaging Compromise Customer Experience,” that as much as 90% of a buyer’s journey is self-directed is unequivocally true. Repeat and Refine the Process.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. Vital statistics for B2B marketers – The case study by Earnest. ** 5 Stars. Social Media Trends.

2010 B2B Marketing Budgets and Mix Trends Research

delicious b2bmarketing

Two of my recently published Forrester reports take a deeper look at marketing mix effectiveness and program spending trends. But remember, these statistics are about popular use, not about what works and what doesn't. Email, search marketing, and inside sales were the only tactics to show steady upward trends for both branding and demand generation since 2007.

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The Graying of Facebook, Research and Other Signposts for Social Media Maturity

B2B Marketing Savvy

Read time = 2-3 minutes) One of the surest signs of mainstream acceptance is when cutting edge trends bleed into traditional media coverage, become fodder for SNL and other parody spoofs, and (gasp!)

70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). They’re getting old.

If You Dream About Going Rogue, Do It!

LEADership

The Marketing team reports in daily to Sam with statistics on how many new Likes they got on Facebook for their top-selling products, how many new inquiries (not necessarily leads) were generated through the website asking for free demos, and other quantitative performance indicators like that.

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How to Measure the ROI of Your Marketing Programs

Modern B2B Marketing

In many cases, factors outside Marketing’s control can significantly impact program results – from macro-economic trends, to the weather, to the quality of the sales reps. For more on testing statistics, see Marketo’s The Ultimate Guide to Test Statistics.

Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. In the end, you knew if you had briefings with Yankee Group, Gartner, Forrester, Jupiter and Meta Group, you had your bases covered. Which was an interesting statistic no doubt for many of us in business today. Best of B2B Marketing.

Top 10 Blog Posts of 2014: A Look Back at Act-On’s Most Popular Content

Marketing Action

The idea for the post sprang from the fact that we all see statistics every day – and some of us quote them on a regular basis – and yet, some of the data we’re citing is a bit behind the times. Forrester Research, Inc. But it’s a process that can get complex in a hurry.

7 Essentials of Your B2B Customer Self-Service Strategy

LEADership

supported by statistical evidence of this trend. Forrester had an insightful report on B2B Loyalty, the B2C Way—you can download it here. “By 2017, two-thirds of all customer service interactions will no longer require the support of a human intermediary.

ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Forrester Blog for Interactive Marketing Professionals. By creating valuable content mapped to the needs they have throughout their buying process, you both win.

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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Forrester Blog for Interactive Marketing Professionals. Tune and refine the buying process.

B2B 2

Top 40 Posts and Hot Topics of Inbound Marketing and Social Media

B2B Marketing Zone Posts

Great B2B Marketing Stats (in a GREAT format!) - CK’s B2B Blog , June 13, 2010 As marketers, data, statistics and factoids are our friends. And it’s even better when a bunch of statistics are aggregated for us in one place! The Ultimate List: 100+ Twitter Statistics - Hubspot , June 2, 2010 Twitter , while simple, is often a confusing social media platform for. This post provides a treasure trove of statistics in the form of infographics related to Twitter.