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These 6 Marketing Automation Statistics Show Where Marketers Really Are

It's All About Revenue

The following statistics present a snapshot of the current marketing automation landscape: 1. 42% of B2B marketers plan to test or deploy marketing automation this year (DemandGen Report).

10 Aligned Lead Nurturing Statistics for B2B Sales and Marketing

Sales Prospecting Perspectives

of companies that aligned sales and marketing lead generation efforts reported measurable increases in the number of leads that turned to opportunities as a result of continuous nurturing. To understand the state of lead nurturing today and better examine how aligned lead nurturing can impact your company, check out these important lead nurturing statistics: 79% of marketing leads never convert into sales. Source: Forrester Research) Tweet This Stat.

50 Statistics About B2B Sales and Marketing (Mis)Alignment

Type A Communications

Until marketing, sales and the executives to whom they report change their mindset about how these two groups work together, the problem will be just as big – actually, probably bigger – five years from now. Forrester Research ). Forrester Research ). Forrester Research ).

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2


Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. General Social Media Statistics. Infographic: Social Media ROI Statistics by Digital Buzz. Social Media Adoption Slows For Fortune 500 by The Realtime Report.

Vital statistics for every B2B marketer

Earnest about B2B

And that’s because the B2B buying process is fundamentally changing. Source: DemandGen Report. Source: Forrester Research, How to take B2B relationships from Indifferent to Engaged: Jan 2009. 7 out of 10 buyers say that they start their buying process at vendor sites, not Google. Source: DemandGen Report ( [link] ). 93% of B2B buyers use search to begin the buying process. Source: 2009 CSO Report ( [link] ).

Lies, Damned Lies, and Statistics

Fearless Competitor

Laura Ramos , formerly with Forrester Research and now with Xerox actually downloaded and read the survey. Who wrote the report? In HubSpot’s case, it appears that the report was done by two MBA graduate degree candidates. While they did a fine job, does this give Hubspot the right to link the MIT brand to the report? Successful B2B marketing today is hard work, and requires great processes and awesome content. This article also ran at Digital Brand Marketing.

39 More (of the) Best Social Media Guides, Tips and Insights of 2011


Find the answers to these questions and more here in more than three dozen of the best social media guides, insights, rants and reports of the past year. Forrester: 5 Stages Of Social Media Growth by MediaPost Online Media Daily. Social Media Report: Q3 2011 by Nielsen Research.

17 Compelling and Highly Usable B2B Marketing Statistics

delicious b2bmarketing

One of the best sources of information is industry statistics.

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Best Social Media Stats, Facts and Marketing Research of 2010


the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? 10 Interesting Social Media Statistics by Jeff Bullas.

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4 Persuasive Lead Nurturing Statistics

Client Bridge

Lead nurturing is the process of systematically communicating with leads in order to educate, qualify and build a relationship until they become "sales ready". While this process doesn't have to be automated, much of it's power comes from the ability to make lead follow up "systematic". Below are a few statistics that demonstrate the power of lead nurturing.

17 Compelling And Highly Usable B2B Marketing Statistics

Modern B2B Marketing

One of the best sources of information is industry statistics. Source : Forrester Research. B2B Customer Perspective and Buying Process. 17 Compelling And Highly Usable B2B Marketing Statistics was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

9 Highly Reputable Resources for Compelling Marketing Stats


If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Statistics lend authority and weight to your blogs, ebooks, and social media posts. However, not all statistics are worth citing.

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Buyers Don’t Care About Your Sales Funnel


Let’s take a look at today’s sophisticated buyer according to the Demand Gen Report 2014 B2B Buyer Survey: 41% of B2B buyers state they are waiting longer to initiate contact with vendors than in years past.

Deliver More Sales Qualified Leads Using Predictive Intelligence


In fact, in the 2016 Demand Generation Benchmark Report , 83% of respondents said that lead quality vs. quantity was a top demand generation priority—which is a 10% jump from last year’s report.

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We Tried Launching A Full B2B Marketing Campaign From Start To Finish In 1 Day – Here’s What Happened

Influitive b2b

4 pages of content - For the sub-pages, we sourced advocate testimonials, analyst research statistics , and online reviews to combat each buying objection individually. Free Forrester Report: Advocate Marketing Is Critical To B2B Success. Download the report now.

How Personalization Is Changing Content Marketing


Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent.

3 Steps for Gaining Executive Buy-In for Marketing Automation


Every entrepreneur who enters the shark tank faces an uphill battle to sell these seasoned professionals on the idea of their business, and in the process they often face some pretty tough questions from the sharks. How many of you watch Shark Tank?

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3 Mobile Marketing Trends You Can't Afford To Ignore

It's All About Revenue

Ok I am being quite sarcastic but that line, which I borrowed from the Forrester report The Path To Mobile Marketing Mastery , is all too true yet somehow I am not convinced the majority of marketers are aware of it. You might want to sit down when reading this next sentence.

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18 of the Best Content Marketing Strategy Guides of 2013


As the title implies, Jayson DeMers here outlines a solid content strategy-building process based on five questions (starting with “Who Are You Writing For?”) 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014).

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3 Steps Towards Becoming a Data-Driven B2B Marketer [Ebook]

Modern B2B Marketing

This is actually where reporting becomes exciting and the data becomes actionable. The often quoted statistic from Forrester Research’s 2015 report, “Don’t Let Muddled Messaging Compromise Customer Experience,” that as much as 90% of a buyer’s journey is self-directed is unequivocally true.

How to Avoid a Failed Marketing Automation Implementation


There are plenty of statistics and real life examples out there to support them. For example, at what point in the initial implementation will you visit your lead scoring process? The benefits of marketing automation are no lie.

30 Thought-Provoking Lead Nurturing Stats You Can't Ignore


Source: Forrester Research) Tweet This Stat. Source: Forrester Research) Tweet This Stat. 20) 46% of marketers with mature lead management processes have sales teams that follow up on more than 75% of marketing-generated leads. Source: Forrester Research) Tweet This Stat.

Best Social Media Stats and Market Research of 2010 (So Far)


Social Media Statistics. A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. Twitter Statistics. Facebook Statistics.

87 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Research reports (59%).

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Your Leads Are Annoyed With You: Here's Why [Data]


When your job is to generate and nurture new leads like it is for pretty much every marketer and salesperson, it can be all too easy to think of every new lead as just another number on a waterfall report or just another name on a call list. Source: Forrester Research ).

Performance Anxiety and the Modern Marketer

Type A Communications

In its research report, “ The Transformative CMO ,” the Korn/Ferry Institute points out that to become a “transformative” CMO, executives have to understand how the marketing function intertwines with every other function within the company. September 30, 2014.

10 B2B Marketing Infographics Outlining Strategies & Tactics for the New Year

KoMarketing Associates

Visualization can play a key component in how we present information and infographics play a key role taking a complex process and communicating it’s impact. B2B Email Marketing – 2013 Statistics. B2B Email Marketing – 2013 Statistics.

70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Research reports (59%).

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The Top 10 Stats from 2016 that Show the Importance of Email Marketing

Content Standard

According to Salesforce’s 2016 State of Marketing Report , “80 percent of marketers agree that email is core to their business.” According to Headstream’s Brand Storytelling Report 2015 , 80 percent of surveyed adults want brands to tell stories.

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5 Myths of Social Media Marketing

Marketing Action

A 2014 report from Forrester found that 26 out of 30 B2B companies failed to create compelling content that engaged their audiences , losing sales and buyers to competitors in the process. Not so, says that Forrester report. Other telling statistics?

Should “Data Scientists” Really Be #1 on CMOs Wish List?


Author Michael Li stresses the dualities that should be assessed when adding data science talent– that individuals possess not only computational, technical and statistical skills but also the ability to align data with business metrics and “are good at communicating the story behind the data.”. The marketing team must now focus on simplifying process and focusing on the key measures of success, including what works and what does not work so that they know what they can eliminate.

Why Are Marketing Automation Managers So Hard to Find?


According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation. Database management (segmentation, reporting and maintenance). Data analysis, reporting and business intelligence. sales & marketing processes). Of your high school or college friends, how many were into mathematics and statistics? A thorough understanding of sales & marketing processes is required.

Why People Buy Things Online [Data]


79% of survey respondents report at least sometimes checking reviews before making an online purchase. And if there are any resistance points that complicate your returns process, minimize them as much as possible.

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Performance Anxiety and the Modern Marketer


In its research report, “ The Transformative CMO ,” the Korn/Ferry Institute points out that to become a “transformative” CMO, executives have to understand how the marketing function intertwines with every other function within the company.

CEB Sales and Marketing Summit: Throw Away What You Know


We all know the statistic from Forrester that says that buyers do most of their research before they reach out to sales – but have we taken in what that means? Here are some of the ways you could help your prospect at each stage of the buying process: Stage: Identifying The Problem.

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Predictive Acquisition: Get Up To Speed, Then Go After Those Promising Prospects


Understand Predictive Acquisition Principles and Processes. Predictive acquisition is the process of using machine learning and predictive algorithms to identify the best prospects for your marketing or sales teams to pursue.

New Research Firms Harness Wisdom of Crowds


The following post is an excerpt adapted from our new ebook, "The ''Yelpification'' of the Software Buying Process: A CMO''s Guide." “It’s crowdsourcing plus big data plus statistics -- that’s what we’re doing,” Gorniak says.

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