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These 6 Marketing Automation Statistics Show Where Marketers Really Are

Modern Marketing

The following statistics present a snapshot of the current marketing automation landscape: 1. 42% of B2B marketers plan to test or deploy marketing automation this year (DemandGen Report).

50 Statistics About B2B Sales and Marketing (Mis)Alignment

Type A Communications

Until marketing, sales and the executives to whom they report change their mindset about how these two groups work together, the problem will be just as big – actually, probably bigger – five years from now. Forrester Research ). Forrester Research ). Forrester Research ).

Trending Sources

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. General Social Media Statistics. Infographic: Social Media ROI Statistics by Digital Buzz. Social Media Adoption Slows For Fortune 500 by The Realtime Report.

The Statistics of Lead Nurturing for B2B

NuSpark

Lead Nurturing is the process of communicating to a lead on an ongoing basis in order to educate, inform, continue to qualify and build a relationship until the lead is sales-ready. Here’s some statistics: Forrester Research Report. The average sales cycle has increased 22% over the past 5 years due to more decision makers involved in the buying process. DemandGen Report. You know what lead nurturing is… Here’s my definition.

The Statistics of Lead Nurturing for B2B

NuSpark

Lead Nurturing is the process of communicating to a lead on an ongoing basis in order to educate, inform, continue to qualify and build a relationship until the lead is sales-ready. Here’s some statistics: Forrester Research Report. The average sales cycle has increased 22% over the past 5 years due to more decision makers involved in the buying process. DemandGen Report. You know what lead nurturing is… Here’s my definition.

17 Compelling and Highly Usable B2B Marketing Statistics

delicious b2bmarketing

One of the best sources of information is industry statistics.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? 10 Interesting Social Media Statistics by Jeff Bullas.

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17 Compelling And Highly Usable B2B Marketing Statistics

Modern B2B Marketing

One of the best sources of information is industry statistics. Source : Forrester Research. B2B Customer Perspective and Buying Process. 17 Compelling And Highly Usable B2B Marketing Statistics was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

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Buyers Don’t Care About Your Sales Funnel

ANNUITAS

Let’s take a look at today’s sophisticated buyer according to the Demand Gen Report 2014 B2B Buyer Survey: 41% of B2B buyers state they are waiting longer to initiate contact with vendors than in years past.

9 Highly Reputable Resources for Compelling Marketing Stats

Hubspot

If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Statistics lend authority and weight to your blogs, ebooks, and social media posts. However, not all statistics are worth citing.

3 Steps for Gaining Executive Buy-In for Marketing Automation

Salesfusion

Every entrepreneur who enters the shark tank faces an uphill battle to sell these seasoned professionals on the idea of their business, and in the process they often face some pretty tough questions from the sharks. How many of you watch Shark Tank?

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How Personalization Is Changing Content Marketing

Contently

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent.

3 Mobile Marketing Trends You Can't Afford To Ignore

Modern Marketing

Ok I am being quite sarcastic but that line, which I borrowed from the Forrester report The Path To Mobile Marketing Mastery , is all too true yet somehow I am not convinced the majority of marketers are aware of it. You might want to sit down when reading this next sentence.

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The Increasing Investment in Account-Based Marketing [Interview]

KoMarketing Associates

Forrester research shows that less than 1 percent of leads turn into customers. ABM is an ever-changing industry and as new technologies, tools and processes are born, marketers may have to revamp their approaches to stay abreast.”. What was the most interesting statistic/finding in the report to you? Click here to download your free copy of the report!

We Tried Launching A Full B2B Marketing Campaign From Start To Finish In 1 Day – Here’s What Happened

Influitive b2b

4 pages of content - For the sub-pages, we sourced advocate testimonials, analyst research statistics , and online reviews to combat each buying objection individually. Free Forrester Report: Advocate Marketing Is Critical To B2B Success. Download the report now.

87 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Research reports (59%).

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Social Media Statistics. A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. Twitter Statistics. Facebook Statistics.

18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity

As the title implies, Jayson DeMers here outlines a solid content strategy-building process based on five questions (starting with “Who Are You Writing For?”) 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014).

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70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Research reports (59%).

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

There are a lot of content marketing statistics shown below. Blogging Statistics. Content Marketing Budget Statistics. Content Strategy Statistics. Content ROI Statistics. Content Promotion Statistics. Interactive Content Statistics. .

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5 Myths of Social Media Marketing

Marketing Action

A 2014 report from Forrester found that 26 out of 30 B2B companies failed to create compelling content that engaged their audiences , losing sales and buyers to competitors in the process. Not so, says that Forrester report. Other telling statistics?

10 B2B Marketing Infographics Outlining Strategies & Tactics for the New Year

KoMarketing Associates

Visualization can play a key component in how we present information and infographics play a key role taking a complex process and communicating it’s impact. B2B Email Marketing – 2013 Statistics. B2B Email Marketing – 2013 Statistics.

30 Thought-Provoking Lead Nurturing Stats You Can't Ignore

Hubspot

Source: Forrester Research) Tweet This Stat. Source: Forrester Research) Tweet This Stat. 20) 46% of marketers with mature lead management processes have sales teams that follow up on more than 75% of marketing-generated leads. Source: Forrester Research) Tweet This Stat.

How to Avoid a Failed Marketing Automation Implementation

Salesfusion

There are plenty of statistics and real life examples out there to support them. For example, at what point in the initial implementation will you visit your lead scoring process? The benefits of marketing automation are no lie.

Your Leads Are Annoyed With You: Here's Why [Data]

Hubspot

When your job is to generate and nurture new leads like it is for pretty much every marketer and salesperson, it can be all too easy to think of every new lead as just another number on a waterfall report or just another name on a call list. Source: Forrester Research ).

Performance Anxiety and the Modern Marketer

Type A Communications

In its research report, “ The Transformative CMO ,” the Korn/Ferry Institute points out that to become a “transformative” CMO, executives have to understand how the marketing function intertwines with every other function within the company. September 30, 2014.

3 Steps Towards Becoming a Data-Driven B2B Marketer [Ebook]

Modern B2B Marketing

This is actually where reporting becomes exciting and the data becomes actionable. The often quoted statistic from Forrester Research’s 2015 report, “Don’t Let Muddled Messaging Compromise Customer Experience,” that as much as 90% of a buyer’s journey is self-directed is unequivocally true.

Five Ways Marketing Agencies Can Benefit from Live Chat

ActiveDEMAND

A research study conducted by Forrester found investment in reactive chat yields a 15-percent Return on Investment (ROI) while an additional investment in proactive chat capabilities will yield an incremental ROI of 105-percent. Importance of Incorporating Live Chat.

A B2B Guide to Engagement Marketing (with Strategies, Tools and Examples)

SnapApp

And, prospects are much more educated — 90% of the buying process is over before a prospect ever speaks to a salesperson. . Research from Forrester finds that today’s customers “distrust and resent one-off campaigns that interrupt or intercept them”. . And now statistical evidence:

The Top 10 Stats from 2016 that Show the Importance of Email Marketing

Content Standard

According to Salesforce’s 2016 State of Marketing Report , “80 percent of marketers agree that email is core to their business.” According to Headstream’s Brand Storytelling Report 2015 , 80 percent of surveyed adults want brands to tell stories.

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Should “Data Scientists” Really Be #1 on CMOs Wish List?

Radius

Author Michael Li stresses the dualities that should be assessed when adding data science talent– that individuals possess not only computational, technical and statistical skills but also the ability to align data with business metrics and “are good at communicating the story behind the data.”. The marketing team must now focus on simplifying process and focusing on the key measures of success, including what works and what does not work so that they know what they can eliminate.

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CEB Sales and Marketing Summit: Throw Away What You Know

SnapApp

We all know the statistic from Forrester that says that buyers do most of their research before they reach out to sales – but have we taken in what that means? Here are some of the ways you could help your prospect at each stage of the buying process: Stage: Identifying The Problem.

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Why Are Marketing Automation Managers So Hard to Find?

LeadSloth

According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation. Database management (segmentation, reporting and maintenance). Data analysis, reporting and business intelligence. sales & marketing processes). Of your high school or college friends, how many were into mathematics and statistics? A thorough understanding of sales & marketing processes is required.

Getting to Yes: 5 Marketing Automation Myths Debunked

Marketing Action

Maybe this is (partly) why Forrester Research (and some vendors) prefer the term “lead-to-revenue” platform. It provides a reporting framework so executives can diagnose company health, assign credit/blame, shore up weaknesses, and put more wood behind what works.

Why People Buy Things Online [Data]

Hubspot

79% of survey respondents report at least sometimes checking reviews before making an online purchase. And if there are any resistance points that complicate your returns process, minimize them as much as possible.

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Performance Anxiety and the Modern Marketer

ANNUITAS

In its research report, “ The Transformative CMO ,” the Korn/Ferry Institute points out that to become a “transformative” CMO, executives have to understand how the marketing function intertwines with every other function within the company.

70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Research reports (59%).

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New Research Firms Harness Wisdom of Crowds

Hubspot

The following post is an excerpt adapted from our new ebook, "The ''Yelpification'' of the Software Buying Process: A CMO''s Guide." “It’s crowdsourcing plus big data plus statistics -- that’s what we’re doing,” Gorniak says.

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Will Social Selling Work for My Business?

PureB2B

They use social media to build relationships with prospects, by sharing valuable content, answering questions, and responding to comments throughout the sales process until the customer is ready to make a purchase. According to an Accenture report, 9 out of 10 B2B buyers conduct some degree of online research before making a business purchase. Finally, salespeople who used social selling reported a 55% renewal rate.

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Performance Anxiety and the Modern Marketer

Type A Communications

In its research report, “ The Transformative CMO ,” the Korn/Ferry Institute points out that to become a “transformative” CMO, executives have to understand how the marketing function intertwines with every other function within the company. September 30, 2014.