Remove persona vendor
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Forrester: B2B Companies Score Low in Marketing Best Practices

The Point

Earlier this year, Forrester Research conducted a detailed survey of more than 150 B2B marketing decision-makers with the intent of benchmarking the maturity of B2B marketing best practices, focused on revenue marketing and marketing automation. Read more about the survey results on Lori’s blog.). Several factors have contributed to this.

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A Double Take on the Forrester New Wave: ABM Platforms

6sense

The Forrester New Wave report lists 14 ABM platforms that matter the most and how they stack up. Forrester says: “6sense announced its acquisition of ZenIQ on April 11, 2018. 6sense was recognized as a leader in the predictive space in the Forrester Wave: Predictive Analytics Platforms for B2B marketers, as seen below.

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How to Choose a B2B Customer Data Platform. Is your Market Strategy Aligned with Your CDP’s?

Leadspace

The curation of the data, the precision of the personas , the resolution of the predictions and recommendations. Even more importantly – what problem does the vendor solve and who have they solved it for? We have developed our 80+ off-the-shelf personas in partnership with our customers’ needs.

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How to Choose a B2B Customer Data Platform. Is your Market Strategy aligned with your CDP’s?

Leadspace

The curation of the data, the precision of the personas , the resolution of the predictions and recommendations. Even more importantly – what problem does the vendor solve and who have they solved it for? We have developed our 80+ off-the-shelf personas in partnership with our customers’ needs.

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Planning Your 2023 Strategies? Read These Key Takeaways from Our Latest Webinar: Why Full-Funnel, Always-on ABM is Essential in 2023

Madison Logic

Furthermore, according to the 2022 Forrester Marketing Survey, CMOs cited “addressing changing buyer behaviors” and “understanding buyer preferences” as their top areas of focus in 2023. . B2B marketers should diagnose the most salient points to build out what makes a particular audience, buying group, or persona different from others.

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Going back to basics: Marketing as a conversation

Martech

One thing that drives Adele Revella, founder of the Buyer Persona Institute, completely nuts is when people develop so-called buyer personas, having never spoken to an actual buyer. Perceived barriers : This is where the buyers tell you why they did not select certain products or vendors, including yours.

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6sense’s Advertising Capabilities Pull Ahead of ABM Pack with Native Retargeting

6sense

6sense also recently released dynamic display advertising , which personalizes content in digital ads based on real-time account information, and integration with LinkedIn , which leverages 6sense’s account data and insights for all LinkedIn ad types — most of which are unsupported by other ABM vendors.